{"product_id":"upwork-swot-analysis","title":"Upwork SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUpwork’s platform leadership and scalable marketplace model drive strong freelancer demand, but competition, margin pressure, and regulatory risks could weigh on growth; our full SWOT unpacks these dynamics with revenue, user metrics, and strategy implications. Purchase the complete SWOT analysis for a professionally formatted Word report and editable Excel matrix to inform investment, strategy, or pitch materials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Position and Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUpwork remains the premier destination for high-skill freelance talent, hosting about 35 million registered freelancers and 6 million clients by late 2025, which creates a strong competitive moat through supply-demand depth.\u003c\/p\u003e\n\u003cp\u003eThe platform shifted from general gigs to a sophisticated marketplace, with enterprise revenue growing to roughly $450 million in 2025 as Fortune 500 adoption climbed.\u003c\/p\u003e\n\u003cp\u003eStrong brand recognition cuts customer acquisition costs; organic referrals and marketplace effects drove ~60% of new client sign-ups in 2025, lowering blended CAC year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced AI-Powered Matching Capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpby the end of upwork has deeply integrated generative ai to enhance discovery for clients and freelancers cutting average time-to-hire technical roles by about versus levels. their proprietary tools automate job-post creation pre-screening reducing recruiter workload increasing interview-to-hire conversion rates decades transaction skill-match data give models higher precision than newer platforms platform-wide match accuracy rose an estimated in what this hides: continued investment needs model-maintenance costs.\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Enterprise Suite and Managed Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe strategic shift to Upwork Enterprise has boosted predictable revenue—enterprise customers accounted for about 28% of Upwork’s revenue in FY2024, reducing reliance on the more volatile individual freelancer segment.\u003c\/p\u003e\n\u003cp\u003eLarge firms use Upwork for end-to-end workforce management—compliance, payroll, vetting, and project oversight—driving higher retention and stickiness.\u003c\/p\u003e\n\u003cp\u003eDeep workflow embedding raises enterprise client lifetime value; enterprise ARPU (average revenue per user) is materially above marketplace ARPU, supporting margin stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecure Global Payment and Escrow Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUpwork’s secure payment and escrow systems build trust by protecting $1.8B in 2024 gross services volume and offering dispute resolution and milestone-based escrow that cut client-freelancer risk.\u003c\/p\u003e\n\u003cp\u003eHandling 50+ currencies and tax compliance in 170+ jurisdictions removes cross-border friction, keeping large contracts on-platform instead of off-platform where legal and financial exposure spikes.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 GSV: $1.8B\u003c\/li\u003e\n\u003cli\u003e50+ currencies supported\u003c\/li\u003e\n\u003cli\u003e170+ jurisdictional tax cover\u003c\/li\u003e\n\u003cli\u003eMilestone escrow + dispute resolution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Skill Categories and Talent Depth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUpwork hosts professionals across thousands of categories—from software and data science to legal and creative—supporting 773,000 active clients and $1.6 billion in 2024 marketplace revenue, which cushions the platform against sector-specific downturns.\u003c\/p\u003e\n\u003cp\u003eThe concentration of expert-level talent lets Upwork command higher project rates vs micro-task rivals; 2024 data show enterprise customers accounted for ~35% of revenue, reflecting higher-ticket engagements.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThousands of categories: broad demand coverage\u003c\/li\u003e\n\u003cli\u003e773,000 active clients (2024)\u003c\/li\u003e\n\u003cli\u003e$1.6B marketplace revenue (2024)\u003c\/li\u003e\n\u003cli\u003eEnterprise share ~35%—higher project values\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUpwork: 35M Freelancers, $1.8B GSV, $450M Enterprise Revenue—AI Cuts Time-to-Hire 35%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUpwork’s strengths: scale (35M freelancers, 6M clients by late 2025), strong enterprise traction (enterprise revenue ~$450M; enterprise ~28–35% of revenue), marketplace depth ($1.8B GSV in 2024; $1.6B marketplace revenue), global payments\/tax coverage (50+ currencies, 170+ jurisdictions), AI-enhanced matching (72% match accuracy; time-to-hire down ~35% vs 2022).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreelancers\u003c\/td\u003e\n\u003ctd\u003e35M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClients\u003c\/td\u003e\n\u003ctd\u003e6M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGSV\u003c\/td\u003e\n\u003ctd\u003e$1.8B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise Rev\u003c\/td\u003e\n\u003ctd\u003e$450M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of Upwork, highlighting its platform strengths, operational weaknesses, market opportunities, and external threats shaping its competitive positioning and strategic prospects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT matrix tailored to Upwork for quick identification of platform strengths, competitive risks, and growth opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Take Rates and Fee Sensitivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpupwork fee structure remains a key friction point into the platform effective take rates on fixed-price contracts and tiered sliding fees lifetime billings long projects can incur thousands in cumulative pushing some clients freelancers to transact off-platform. upwork reported services transaction accounting for roughly of revenue so management faces pressure grow income without raising churn. if average project length rises above months churn risk off-platform migration increase materially.\u003e\n\u003c\/pupwork\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVulnerability to Platform Disintermediation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite strict terms and monitoring, Upwork saw 18% of repeat contracts report off-platform moves in a 2024 survey, showing high leakage risk as client‑freelancer trust rises.\u003c\/p\u003e\n\u003cp\u003eAs relationships mature, Upwork’s escrow and management tools feel less essential versus fees—Upwork’s take-rates of 5–20% squeeze recurring top‑earners and prompt off-platform offers.\u003c\/p\u003e\n\u003cp\u003eThis dynamic caps long-term monetization: top 10% of freelancers generated ~40% of platform revenue in 2024, yet are the likeliest to disintermediate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Sales and Marketing Expenditure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUpwork spends heavily on brand and performance marketing to defend growth—marketing \u0026amp; sales was 43% of revenue in FY2024 (SEC 10-K), pressuring operating margins and delaying consistent GAAP profit in a high-rate 2024–25 backdrop. Paid acquisition dependence makes Upwork exposed to rising CPMs—digital ad costs rose ~12% YoY in 2024—and to search algorithm shifts that can spike CAC and reduce lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComplexity and Friction in User Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe platform's extensive feature set creates a steep learning curve for new clients and freelancers, raising onboarding time and drop-off. \u003c\/p\u003e\n\u003cp\u003eNavigating bidding, project tools, and compliance is more complex than niche rivals; Upwork reported a 22% Q4 2024 churn rate among casual buyers and saw average time-to-hire of 10 days in 2024, slowing conversions. \u003c\/p\u003e\n\u003cp\u003eCasual users seeking quick, short tasks often choose simpler alternatives, reducing conversion rates and ARPU growth. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSteep learning curve — higher onboarding drop-off\u003c\/li\u003e\n\u003cli\u003e10 days average time-to-hire (2024)\u003c\/li\u003e\n\u003cli\u003e22% churn among casual buyers (Q4 2024)\u003c\/li\u003e\n\u003cli\u003eLower conversion vs niche platforms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration Risk in Specific Geographic Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUpwork generates roughly 60% of its revenue from the United States (FY2024 revenue $711.9M; total $1.19B), creating concentration risk if US demand, taxes, or freelancer classification rules change.\u003c\/p\u003e\n\u003cp\u003eEconomic downturns or regulatory shifts in core markets would disproportionately hit margins and gross services volume; diversification into APAC\/EMEA is growing but faces entrenched local rivals.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~60% revenue from US (FY2024)\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue $1.19B; US $711.9M\u003c\/li\u003e\n\u003cli\u003eDiversification ongoing vs local incumbents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh fees, US concentration and churn cap Upwork’s growth — top freelancers drive 40%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpupwork high take-rates and fees made services of revenue in driving off moves repeat contracts capping long-term monetization as top freelancers generate revenue. heavy marketing fy2024 us concentration raise margin regulatory risks onboarding complexity drives churn among casual buyers\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Revenue\u003c\/td\u003e\n\u003ctd\u003e$1.19B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e$711.9M (60%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices\/txn fees 2025\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop 10% revenue share 2024\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOff‑platform repeat contracts 2024\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCasual buyer churn Q4 2024\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing \u0026amp; sales FY2024\u003c\/td\u003e\n\u003ctd\u003e43% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg time‑to‑hire 2024\u003c\/td\u003e\n\u003ctd\u003e10 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pupwork\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eUpwork SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752568697209,"sku":"upwork-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/upwork-swot-analysis.png?v=1772242498","url":"https:\/\/growthsharematrix.com\/products\/upwork-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}