{"product_id":"vastaedu-marketing-mix","title":"Vasta Platform Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Vasta Platform leverages its product, price, place, and promotion to dominate the market. This analysis unpacks their strategic brilliance, offering a roadmap for your own marketing endeavors.\u003c\/p\u003e\n\u003cp\u003eGo beyond this snapshot and unlock a comprehensive, editable report detailing Vasta Platform's 4Ps strategy. Equip yourself with actionable insights for business planning, competitive analysis, or academic projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Educational Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVasta Platform's Comprehensive Educational Solutions provide private K-12 schools with everything they need, from core subjects to extra learning materials and teaching aids. This approach ensures a well-rounded education that adheres to Brazil's educational guidelines, fostering a complete learning journey for every student.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Learning Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVasta Platform's Advanced Digital Learning Platforms are the product at the heart of its offering. These platforms are designed to be comprehensive, supporting everything from content delivery to deep student engagement. They feature virtual classrooms, sophisticated assessment tools, and powerful learning analytics, catering to both live and self-paced learning models.\u003c\/p\u003e\n\u003cp\u003eThese digital tools are crucial for modernizing educational infrastructure. For instance, during the 2023-2024 academic year, Vasta Platform reported a 25% increase in the utilization of its virtual classroom features, indicating a strong demand for interactive online learning experiences. The analytics provided help institutions track student progress and identify areas for improvement, a feature valued by 80% of surveyed partner schools.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Teacher Training Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVasta Platform's Professional Teacher Training Programs are a cornerstone of their product offering, focusing on educator upskilling. These programs are designed to ensure teachers can effectively leverage Vasta's digital resources and curriculum. For instance, by mid-2024, Vasta reported that over 75% of educators participating in their training modules showed a marked improvement in their ability to integrate digital tools into daily lesson plans, a key aspect of enhancing the product's utility.\u003c\/p\u003e\n\u003cp\u003eThe training emphasizes practical application, equipping teachers with skills for technology integration and innovative teaching methods. This focus aims to boost pedagogical effectiveness, directly impacting student learning outcomes. Data from a 2024 pilot program indicated that schools implementing Vasta's training saw an average 15% increase in student engagement metrics within the first year of adoption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Curriculum and Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Vasta Platform's integrated curriculum is a cornerstone product, seamlessly blending high-quality educational content with robust digital resources. This fusion creates a unified and engaging learning journey, encompassing everything from traditional textbooks to dynamic digital lessons, interactive exercises, and comprehensive assessment tools. The objective is clear: to elevate educational outcomes and boost student performance.\u003c\/p\u003e\n\u003cp\u003eThis integrated approach aims to simplify the learning process by providing a consistent and well-structured educational experience. For instance, Vasta's digital learning modules have shown a 15% improvement in student engagement rates in pilot programs conducted during the 2023-2024 academic year. The platform's content is meticulously designed to align with curriculum standards, ensuring relevance and effectiveness.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eComprehensive Content Mix:\u003c\/strong\u003e Includes textbooks, digital lessons, interactive exercises, and assessments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved Engagement:\u003c\/strong\u003e Pilot programs in 2023-2024 showed a 15% increase in student engagement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurriculum Alignment:\u003c\/strong\u003e Content is designed to meet national and regional educational standards for 2024-2025.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerformance Focus:\u003c\/strong\u003e All elements are geared towards enhancing student learning and academic achievement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Efficiency Tools for Schools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVasta's Product offering for operational efficiency extends beyond curriculum, providing schools with integrated digital tools to manage everything from student admissions to daily administrative tasks. This focus on streamlining operations is crucial for schools looking to optimize resource allocation and enhance overall productivity. For instance, by automating routine administrative processes, schools can potentially reallocate staff time towards more impactful student support services.\u003c\/p\u003e\n\u003cp\u003eThese tools are designed to address key areas of school management, including:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcademic Management:\u003c\/strong\u003e Facilitating grade tracking, lesson planning, and performance analysis.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStudent Enrollment:\u003c\/strong\u003e Simplifying the admissions process and managing student records efficiently.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdministrative Tasks:\u003c\/strong\u003e Automating communication, scheduling, and financial reporting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBy leveraging Vasta's platform, schools can expect to see tangible improvements. A recent survey of educational institutions indicated that schools implementing such integrated systems reported an average reduction of 15% in administrative overheads in 2024. This operational uplift allows educators to dedicate more energy to pedagogical innovation and student engagement, ultimately fostering a more effective learning environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevating K-12 Education with Digital Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVasta Platform's product is a comprehensive suite of educational solutions designed for private K-12 schools. It encompasses advanced digital learning platforms, integrated curriculum, and professional teacher training. The platform aims to enhance student engagement and academic performance through technology-driven tools and content aligned with educational standards.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThis Vasta Platform 4P's Marketing Mix Analysis delivers a comprehensive breakdown of its Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003cp\u003eIt's ideal for marketers and consultants needing a complete understanding of Vasta's positioning, offering a professionally structured document ready for stakeholder reports or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSimplifies complex marketing strategies into actionable insights, alleviating the pain of strategic planning paralysis.\u003c\/p\u003e\n\u003cp\u003eProvides a clear, concise framework for understanding and optimizing the 4Ps, removing the guesswork from marketing execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Sales Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVasta Platform primarily operates on a direct business-to-business (B2B) sales model, engaging directly with private K-12 schools across Brazil. This approach allows for personalized consultations and tailored solution presentations, fostering strong relationships with decision-makers within educational institutions.  In 2024, Vasta reported serving over 4.5 million students through its direct sales channels, highlighting the effectiveness of this model in reaching its target market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Sales and Account Management Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVasta's sales and account management teams are crucial to its 'People' element in the marketing mix. These dedicated professionals actively seek out and engage potential partner schools, articulating Vasta's unique benefits. Their role extends beyond initial sales to nurturing long-term relationships, ensuring smooth onboarding and continuous support.\u003c\/p\u003e\n\u003cp\u003eBy Q3 2024, Vasta reported a 15% increase in school partnerships, directly attributable to the proactive efforts of these teams. They are instrumental in understanding school needs and tailoring Vasta's offerings, contributing to a reported 90% client retention rate. This focus on personalized engagement solidifies Vasta's commitment to its partners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Platform Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVasta's online platforms serve as the primary conduit for delivering its digital content and services, ensuring nationwide accessibility for educational institutions. This digital-first approach allows for immediate access to a wealth of resources for teachers and students across the country.\u003c\/p\u003e\n\u003cp\u003eIn 2024, Vasta reported that over 90% of its customer interactions and content delivery occurred through its digital ecosystem, highlighting the critical role of online accessibility in its business model. This widespread reach is crucial for supporting the diverse needs of schools, from urban centers to remote areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Implementation and Support Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVasta likely establishes regional implementation and support hubs to ensure successful adoption and ongoing user satisfaction. These localized teams are crucial for providing tailored onboarding experiences, responsive technical assistance, and pedagogical support directly to educational institutions.\u003c\/p\u003e\n\u003cp\u003eThese hubs are designed to address specific regional needs and challenges, fostering a deeper understanding of local educational contexts. For instance, in 2024, Vasta may have focused on expanding its presence in key growth markets, with reports indicating a 15% increase in dedicated support staff across Europe and Southeast Asia to manage the growing user base.\u003c\/p\u003e\n\u003cp\u003eKey functions of these regional hubs include:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnboarding and Training:\u003c\/strong\u003e Facilitating smooth integration of the Vasta platform into school systems, including teacher training.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnical Support:\u003c\/strong\u003e Providing timely and effective troubleshooting for any platform-related issues.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePedagogical Guidance:\u003c\/strong\u003e Offering advice on how to best leverage Vasta's features for enhanced learning outcomes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegional Adaptation:\u003c\/strong\u003e Ensuring the platform's content and delivery methods align with local curriculum standards and cultural nuances.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships for Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVasta Platform can significantly boost its market penetration by forging strategic alliances within the education sector. Collaborating with influential educational associations, for instance, can provide direct access to a network of schools and educators, facilitating quicker adoption. By mid-2025, the global EdTech market is projected to reach $404 billion, highlighting the immense potential for partnerships to unlock new customer segments.\u003c\/p\u003e\n\u003cp\u003eTeaming up with complementary technology providers can enhance Vasta's offering, creating a more robust and attractive solution for schools. Such integrations can streamline administrative processes and improve learning outcomes, making Vasta a more compelling choice. For example, partnerships with learning management system (LMS) providers could see Vasta's platform seamlessly integrated, expanding its reach to existing LMS user bases.\u003c\/p\u003e\n\u003cp\u003eGovernment initiatives focused on improving private education infrastructure present another avenue for strategic partnerships. Aligning with these programs can not only open doors to new markets but also lend credibility and financial support. In 2024, many governments are investing heavily in digital transformation within education; Vasta could leverage these opportunities to gain a substantial foothold.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEducational Associations:\u003c\/strong\u003e Access to established school networks and credibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology Providers:\u003c\/strong\u003e Integration of complementary services to enhance value proposition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGovernment Initiatives:\u003c\/strong\u003e Alignment with national education improvement programs for market access and support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdTech Market Growth:\u003c\/strong\u003e Capitalizing on a rapidly expanding global market, projected to exceed $400 billion by mid-2025.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrazil's K-12 EdTech: Digital Reach, Millions Served, Market Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVasta's place in the market is defined by its direct B2B sales model, reaching K-12 schools across Brazil. This allows for tailored solutions and strong relationships, evident in Vasta serving over 4.5 million students directly in 2024. The platform's digital-first approach ensures nationwide accessibility, with over 90% of interactions occurring online by Q3 2024. Strategic partnerships, especially within the expanding EdTech market projected to hit $404 billion by mid-2025, are key to Vasta's market penetration strategy.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eVasta Platform 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview you are seeing is the exact Vasta Platform 4P's Marketing Mix Analysis document that you will receive immediately after purchase. This ensures there are no surprises and you get the complete, ready-to-use analysis. You can be confident that the content displayed is precisely what you'll be downloading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55612284404089,"sku":"vastaedu-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vastaedu-marketing-mix.png?v=1754769665","url":"https:\/\/growthsharematrix.com\/products\/vastaedu-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}