{"product_id":"verbund-marketing-mix","title":"Verbund Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Verbund’s Product, Price, Place, and Promotion choices create competitive advantage—this concise preview shows the logic, but the full 4P's Marketing Mix Analysis delivers detailed data, strategic recommendations, and editable slides for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Electricity Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Verbund (Austria’s largest electricity producer) supplies ~60 TWh\/year, with hydropower ~80% of generation from 150+ plants; EBITDA from generation was €1.6bn in FY2024. The company grew wind and solar capacity to ~1.2 GW by 2025, raising renewables share and reducing carbon intensity to ~15 gCO2\/kWh. The product targets households and industry as a low-carbon electricity offering with long-term supply contracts and green certificates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy-Related Services and Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeyond raw power, Verbund offers demand-side management and energy-efficiency consulting that cut corporate consumption by 8–15% on average; these services supported €120m in fee revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eVerbund helps clients shift loads and integrate on-site battery storage, enabling peak shaving that reduced peak procurement costs by up to 30% in pilot projects.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these value-added solutions are a key differentiator in Europe, contributing roughly 12% of commercial contract wins versus 4% in 2021.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrid Infrastructure and Transmission\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough subsidiary Austrian Power Grid, Verbund provides core transmission services that keep Austria’s grid stable, handling ~75 TWh of cross-border flows in 2024 and operating ~3,800 km of high-voltage lines.\u003c\/p\u003e\n\u003cp\u003eThis grid product enables integration of volatile renewables—Austria added 2.1 GW wind+solar in 2024—by balancing supply and demand across national and European networks.\u003c\/p\u003e\n\u003cp\u003eVerbund is investing ~€1.2 billion (2025–2027 plan) in grid modernization and digitalization to reduce outages, increase capacity, and support Europe’s energy transition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Hydrogen Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy 2025 Verbund has positioned itself as a pioneer in green hydrogen, using surplus renewable power for electrolysis and aiming for 50 MW operational capacity and 10,000 t\/yr production by end-2025.\u003c\/p\u003e\n\u003cp\u003eThe product targets hard-to-abate industries—steel and chemicals—where green H2 can cut CO2 by ~2–3 t per t H2 vs gray hydrogen, fitting existing offtake and premium pricing trends (€4–6\/kg delivered in 2025 markets).\u003c\/p\u003e\n\u003cp\u003eDeveloping hydrogen infrastructure extends Verbund’s renewable lifecycle into fuels and feedstocks, leveraging grid flexibility, creating new revenue streams, and aligning with EU Fit for 55 and IPCEI funding avenues.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 target: 50 MW electrolyzers, 10,000 t H2\/yr\u003c\/li\u003e\n\u003cli\u003eMarkets: steel, chemicals; CO2 savings ~2–3 t\/t H2\u003c\/li\u003e\n\u003cli\u003ePrice context: €4–6\/kg delivered (2025)\u003c\/li\u003e\n\u003cli\u003eStrategic fit: lifecycle extension, grid balancing, EU support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectromobility Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpverbund offers charging infrastructure and tailored electricity tariffs for ev owners in austria neighboring regions serving private homes commercial fleets with smart chargers large-scale hubs verbund reported e-mobility revenue supported over public points across europe.\u003e\n\u003cpverbund links chargers to digital platforms for billing roaming and load management enabling real-time smart charging fleet optimization pilot projects cut costs by increased utilization in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€120m e-mobility revenue (2024)\u003c\/li\u003e\n\u003cli\u003e25,000+ public charging points supported\u003c\/li\u003e\n\u003cli\u003eSmart home chargers + commercial hubs\u003c\/li\u003e\n\u003cli\u003e~18% fleet charging cost reduction (pilots)\u003c\/li\u003e\n\u003cli\u003e72% utilization in pilot fleet hubs (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pverbund\u003e\u003c\/pverbund\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVerbund: Low‑carbon 60TWh power, 3.8kkm grid, VAS €120m, H2 50MW, e‑mobility €120m\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVerbund sells low‑carbon power (≈60 TWh\/yr, 80% hydro), grid services (3,800 km HV, ≈75 TWh cross‑border 2024), VAS (demand mgmt €120m 2024, saves 8–15%), renewables (≈1.2 GW wind+solar 2025), green H2 (50 MW, 10,000 t\/yr target 2025) and e‑mobility (≈€120m revenue, 25,000+ chargers).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower\u003c\/td\u003e\n\u003ctd\u003e60 TWh, 80% hydro\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrid\u003c\/td\u003e\n\u003ctd\u003e3,800 km, 75 TWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVAS\u003c\/td\u003e\n\u003ctd\u003e€120m, 8–15% savings\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eH2\u003c\/td\u003e\n\u003ctd\u003e50 MW, 10,000 t\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑mobility\u003c\/td\u003e\n\u003ctd\u003e€120m, 25k+ chargers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Verbund’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Verbund's 4P marketing insights into a concise, presentation-ready snapshot that speeds decision-making and aligns leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentral European Core Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVerbund’s Central European core markets—Austria and Germany—account for about 85% of its 2024 sales, with renewable generation capacity ~9.6 GW and EBITDA ~€1.1bn in the region (2024). The company operates an extensive fleet of hydropower plants and ~4,500 km of high-voltage lines to supply wholesale and retail customers directly. Close ties to industrial clusters (Vienna, Linz, Upper Bavaria) keep load factors high and transmission losses low, supporting stable offtake and premium prices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpverbund direct-to-consumer digital channels use web platforms and mobile apps to sell service residential small-business accounts handling e-contracts real-time metering billing self-service of new sign-ups came through these in nps rose by dtc is the primary acquisition retention touchpoint driving a reduction call-center costs yearly uplift margin.\u003e\n\u003c\/pverbund\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Energy Trading Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpverbund trades on major exchanges such as the european energy exchange in leipzig selling bulk generation twh marketed forward day-ahead and intraday markets to optimize revenue.\u003e\n\u003cpthis placement lets verbund offload excess capacity to utilities and large industrial buyers across europe exchange sales accounted for roughly of group power revenues total income\u003e\n\u003cptrading operations are vital for real-time balance in the interconnected eu grid: verbund desk executed trades to manage volatility and grid-balancing obligations.\u003e\n\u003c\/ptrading\u003e\u003c\/pthis\u003e\u003c\/pverbund\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpverbund expands via joint ventures in southern and eastern europe focusing on wind solar projects to access local markets regulation by the company had gw renewables pipeline those regions boosting capacity growth.\u003e\n\u003cpthis decentralized partnership model widens verbund footprint and lowers single-market exposure with joint-project share often reducing capital regulatory risk.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e~1.2 GW regional pipeline (2024)\u003c\/li\u003e\u003cli\u003eJV stakes typically 30–50%\u003c\/li\u003e\u003cli\u003eTargets high-growth EU renewables markets\u003c\/li\u003e\n\u003c\/pthis\u003e\u003c\/pverbund\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial On-site Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpverbund embeds long-term power purchase agreements on-site for large industrial clients supplying energy via dedicated lines or managing rooftop and ground-mounted renewables in verbund reported mw of corporate capacity across austria germany lowering customer scope emissions by up to pilot contracts signed\u003e\n\u003cpthis localized placement boosts reliability for critical processes often delivering availability\u003e99.5% and locking wholesale price exposure for 10–15 years, with typical PPA rates 10–20% below spot peaks seen during 2022–2023 crises.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e220 MW installed on-site (2025)\u003c\/li\u003e\n\u003cli\u003eAvailability \u0026gt;99.5%\u003c\/li\u003e\n\u003cli\u003ePPA terms 10–15 years\u003c\/li\u003e\n\u003cli\u003eScope 2 cuts up to 35%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pverbund\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVerbund: Austria\/Germany-focused renewables and DTC growth—9.6GW, €1.1bn EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVerbund’s place strategy centers on Austria\/Germany (≈85% sales, 9.6 GW renewables, EBITDA ≈€1.1bn in 2024), direct digital DTC channels (68% new sign-ups, DTC-driven €12m margin uplift, 22% lower call costs), EEX trading (6.2 TWh marketed, €540m revenue, 42,000 trades in 2024) and JVs (~1.2 GW pipeline, 30–50% stakes) plus 220 MW on-site PPAs (availability \u0026gt;99.5%, 10–15 yr terms).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore market share\u003c\/td\u003e\n\u003ctd\u003e≈85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable capacity\u003c\/td\u003e\n\u003ctd\u003e9.6 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA (CE)\u003c\/td\u003e\n\u003ctd\u003e≈€1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketed power\u003c\/td\u003e\n\u003ctd\u003e6.2 TWh (€540m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC sign-ups\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrades\u003c\/td\u003e\n\u003ctd\u003e42,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJV pipeline\u003c\/td\u003e\n\u003ctd\u003e1.2 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site PPA\u003c\/td\u003e\n\u003ctd\u003e220 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eVerbund 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Verbund 4P's Marketing Mix analysis you’ll receive instantly after purchase—no samples or placeholders.\u003c\/p\u003e\n\u003cp\u003eThis ready-made, editable document is complete and production-quality, ready for immediate download and use upon checkout.\u003c\/p\u003e\n\u003cp\u003eWhat you see is the final file included in your order, so you can buy with confidence knowing there are no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749967901049,"sku":"verbund-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/verbund-marketing-mix.png?v=1772221059","url":"https:\/\/growthsharematrix.com\/products\/verbund-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}