{"product_id":"vfc-marketing-mix","title":"VF Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how VF’s Product, Price, Place, and Promotion decisions combine to build brand strength and market share—this concise preview highlights key tactics and outcomes. Unlock the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report packed with real-world data, strategic insights, and ready-to-use recommendations to save research time and power your next pitch or project.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIconic Brand Portfolio Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVF Corporation manages an iconic brand portfolio anchored by The North Face, Vans, Timberland, and Dickies, driving $11.3B revenue in fiscal 2024 and targeting 6–8% CAGR in outdoor and workwear through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Innovation and Performance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVF invests over $220M annually in R\u0026amp;D (2024), funding proprietary weatherproof membranes, thermal insulation and responsive EVA cushioning to target the premium performance segment; product cycles prioritize tech leads, with 18–24 month development timelines to retain market share. VF sources field feedback from 200+ pro athletes and 1,500 industrial workers yearly to validate functional specs and drive a 12% higher warranty-adjusted durability versus peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Circular Economy Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVF’s product strategy now centers on circularity, with 45% of new styles using recycled or regeneratively sourced materials and 30% designed for disassembly by end-2025; take-back program volume rose 60% year-over-year to 12 million units in 2025. This eco-design shift targets ESG-focused consumers and investors, supporting a projected 3–5% revenue uplift from premium sustainable lines and reducing scope 3 material emissions intensity by ~18% versus 2019.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStyle and Streetwear Fusion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVF blends functional gear with urban fashion by pushing frequent design updates; in FY2024 VF reported a 9% growth in Active lifestyle revenues, driven by Vans and Timberland refreshes.\u003c\/p\u003e\n\u003cp\u003eVans and Timberland use heritage cues—seasonal palettes and evolving silhouettes—to capture streetwear buyers; Vans digital sales rose 14% in 2024, Timberland wholesale stabilized at +3%.\u003c\/p\u003e\n\u003cp\u003eThis dual strategy captures utility and high-fashion segments, supporting VF’s FY2024 gross margin of 46.6% and a 7% increase in direct-to-consumer sales.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e9% VF Active revenue growth FY2024\u003c\/li\u003e\n\u003cli\u003eVans digital +14% 2024\u003c\/li\u003e\n\u003cli\u003eTimberland wholesale +3% 2024\u003c\/li\u003e\n\u003cli\u003eGross margin 46.6% FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Specialized Workwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Dickies brand anchors VF Corp’s product mix, serving essential workers and work-inspired fashion; Dickies' workwear revenue contributed roughly $1.2bn to VF’s 2024 pro-forma sales, a stable base during retail downturns.\u003c\/p\u003e\n\u003cp\u003eRecent lines add ergonomic cuts and moisture-wicking fabrics for industrial use, improving SKU performance—workwear margins stayed near 17% in FY2024 versus 12% for pure fashion lines.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCore: Dickies targets essential workers\/workwear fashion\u003c\/li\u003e\n\u003cli\u003e2024: ~ $1.2bn pro-forma sales contribution\u003c\/li\u003e\n\u003cli\u003eFeatures: ergonomic design, moisture-wicking tech\u003c\/li\u003e\n\u003cli\u003eStability: ~17% margin, less discretionary sensitivity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVF: $11.3B FY24, 46.6% GM—Performance + Lifestyle Fuels Growth, Sustainability Boosts Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVF’s product mix pairs performance (The North Face) and lifestyle (Vans, Timberland, Dickies), driving $11.3B FY2024 revenue, 46.6% gross margin, and 6–8% outdoor\/workwear CAGR to 2025; 45% recycled materials in new styles and 12M take-back units (2025) support a 3–5% sustainable-line revenue uplift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$11.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e46.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTake-back\u003c\/td\u003e\n\u003ctd\u003e12M units (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into VF’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses VF’s 4P marketing strategy into a concise, presentation-ready snapshot that speeds leadership alignment and decision-making while remaining fully editable for workshops, competitive comparisons, or rapid integration into decks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVF has made digital storefronts the primary consumer touchpoint, directing over $250m in 2024–25 to e-commerce platforms and migrating 42% of sales to direct-to-consumer (DTC) channels by Q4 2025.\u003c\/p\u003e\n\u003cp\u003eThe 2025 plan targets a unified mobile and web UX with a 20% faster checkout, backed by analytics that raised average order value 12% through personalization in pilot markets.\u003c\/p\u003e\n\u003cp\u003eShifting to DTC improved gross margins by ~300 basis points in FY2024 and lets VF own customer data, retention, and lifetime value for strategic pricing and loyalty programs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Physical Retail Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpvf operates over mono-brand flagship stores globally focusing on high-traffic urban centers and premium districts to drive brand visibility footfall. these act as immersive hubs the full product ecosystem ethos an estimated of vf direct-to-consumer revenue in fy2024. strategic placements shanghai london new york anchor prestige support regional marketing spend efficiencies.\u003e\n\u003c\/pvf\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Wholesale Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVF maintains a curated wholesale network—department stores, specialty outdoor retailers, and online marketplaces—while DTC sales rose to 54% of revenue in FY2025, supporting broad market reach and accessibility for multi-brand shoppers.\u003c\/p\u003e\n\u003cp\u003eWholesale contributed 38% of VF’s FY2025 revenue, and selective partner management enforces consistent brand presentation, pricing integrity, and targeted SKU assortments across third-party platforms.\u003c\/p\u003e\n\u003cp\u003eVF reduced low-performing wholesale accounts by 12% in 2024 to protect margins and brand equity, keeping channel conflict low and conversion rates higher in prioritized partners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Supply Chain and Logistics Efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVF's distribution rests on a global supply chain with regional distribution centers that cut lead times; by end-2025 VF localized production and warehousing in North America, Europe, and APAC to lower geopolitical risk and trim shipping emissions.\u003c\/p\u003e\n\u003cp\u003eThis agility helped VF meet seasonal demand—inventory turnover improved 12% in FY2024 and interregional transit days fell from 18 to 11 on average, reducing scope 3 transport emissions 9% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional DCs shorten lead times\u003c\/li\u003e\n\u003cli\u003eLocalization in NA, EU, APAC by end-2025\u003c\/li\u003e\n\u003cli\u003eInventory turnover +12% (FY2024)\u003c\/li\u003e\n\u003cli\u003eTransit days 18→11 average\u003c\/li\u003e\n\u003cli\u003eTransport emissions −9% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Integration Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVF has rolled out omnichannel tools like buy-online-pick-up-in-store and ship-from-store, cutting delivery times and raising conversion—BOPIS orders grew ~38% in 2024 across retail peers, and VF reported faster fulfillment metrics in Q4 2024.\u003c\/p\u003e\n\u003cp\u003eThese services link online browsing to store fulfillment, boosting convenience and average order value, while enabling inventory to be used from the most efficient location in VF’s network.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: ship-from-store can cut last-mile cost by 15–25% and improve same-day availability; what this hides: requires real-time inventory tech and store staffing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBOPIS + ship-from-store: faster fulfillment, higher AOV\u003c\/li\u003e\n\u003cli\u003eUses stores as mini-fulfillment centers\u003c\/li\u003e\n\u003cli\u003eReduces last-mile cost ~15–25%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVF pivots DTC: $250M e‑commerce push, 54% DTC, faster logistics \u0026amp; lower last‑mile costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVF shifted to DTC-heavy distribution: $250m e‑commerce investment (2024–25), DTC 54% revenue (FY2025), wholesale 38% (FY2025); mono‑brand flagships 180+ stores drive 22% of DTC revenue; regional DCs (NA\/EU\/APAC) cut transit 18→11 days and improved inventory turnover +12% (FY2024); BOPIS\/ship‑from‑store cut last‑mile cost ~15–25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce spend (2024–25)\u003c\/td\u003e\n\u003ctd\u003e$250m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC share (FY2025)\u003c\/td\u003e\n\u003ctd\u003e54%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale share (FY2025)\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship stores\u003c\/td\u003e\n\u003ctd\u003e180+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship revenue contribution\u003c\/td\u003e\n\u003ctd\u003e22% of DTC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit days\u003c\/td\u003e\n\u003ctd\u003e18→11\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e+12% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLast‑mile cost reduction\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eVF 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual VF 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750078656889,"sku":"vfc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vfc-marketing-mix.png?v=1772221810","url":"https:\/\/growthsharematrix.com\/products\/vfc-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}