{"product_id":"viantinc-bcg-matrix","title":"Viant Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe Viant BCG Matrix distills the company’s product portfolio into clear strategic quadrants—showing which offerings are market leaders, cash generators, underperformers, or growth opportunities—so you can quickly assess resource allocation and competitive positioning. This preview highlights key trends, but the full BCG Matrix delivers quadrant-by-quadrant placements, data-driven recommendations, and tactical next steps. Purchase the complete report for a downloadable Word analysis and Excel summary that speed your decisions and presentation-ready strategy implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConnected TV (CTV) Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Viant’s Adelphic platform led Connected TV (CTV) with an estimated 9–11% share of U.S. CTV ad spend, helping CTV revenues grow ~48% year-over-year to about $210M within the segment.\u003c\/p\u003e\n\u003cp\u003eAdelphic captured demand from linear-to-streaming shifts, lifting company-wide digital revenue and gross margin while average CPMs in CTV rose to $32–38 in 2025.\u003c\/p\u003e\n\u003cp\u003eTo hold leadership versus Roku, Xandr alumni players, and The Trade Desk, Viant must keep investing in premium inventory deals—aiming to increase platform-available premium hours by 25% in 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViant Household ID Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs third-party cookies fell out of favor, Viant's proprietary Household ID became central to growth, driving a reported 28% revenue share in identity products in FY2024 and supporting cross-device targeting for ~320M households globally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViantAI Integration Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe rollout of ViantAI Integration Tools drove Viant into a high-growth tech leader, with AI-enabled campaign planning boosting programmatic revenue growth to 34% YoY in FY2024 and lifting enterprise client ARR to $152M by Dec 31, 2024.\u003c\/p\u003e\n\u003cp\u003eThese tools automate bidding strategies and creative optimization, reducing media waste by ~18% and improving campaign ROI by 22% for top-tier advertisers, which attracted 48 new enterprise contracts in 2024.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D spend rose to $86M in FY2024 (up 29% YoY), a heavy short-term cost but essential to defend market share in the programmatic sector and pursue long-term dominance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Attribution Engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOmnichannel Attribution Engine ranks as a Star: Adelphic delivers unified measurement across CTV, mobile, and desktop, meeting demand for transparent ROI in a fragmented ad market; client tests in 2025 show a 22% lift in cross-channel attribution accuracy versus siloed approaches.\u003c\/p\u003e\n\u003cp\u003eHigh growth driven by advertisers shifting budgets to addressable TV and programmatic; Adelphic reported 38% YoY revenue growth in 2024 for measurement products, but ongoing updates are needed to comply with evolving privacy rules like ATT and EU ePrivacy.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUnified CTV\/mobile\/desktop measurement\u003c\/li\u003e\n\u003cli\u003e22% attribution accuracy lift (2025 client tests)\u003c\/li\u003e\n\u003cli\u003e38% YoY measurement revenue growth (2024)\u003c\/li\u003e\n\u003cli\u003eCompetitive moat but needs continuous privacy updates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst-Party Data Onboarding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViant’s First-Party Data Onboarding shows rapid adoption, with revenue from onboarding up 42% year-over-year in 2025 and serving 38% of US retail and 45% of national automotive advertisers, making it a Stars quadrant leader.\u003c\/p\u003e\n\u003cp\u003eGrowth is driven by privacy shifts (post-2023 cookieless moves) and brands prioritizing owned data; Viant’s high share keeps its platform mission-critical for large-scale campaigns and drives scalable CPM premiums.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 onboarding revenue +42% YoY\u003c\/li\u003e\n\u003cli\u003e38% share of US retail advertisers\u003c\/li\u003e\n\u003cli\u003e45% share of national automotive advertisers\u003c\/li\u003e\n\u003cli\u003eHigher CPMs and retention from privacy-first features\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdelphic Surges: $210M CTV, 48% Growth, Strong CPMs and Identity Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdelphic is a Star: 2025 CTV revenue ~ $210M (+48% YoY), CTV share 9–11%, CPMs $32–38, identity products 28% revenue (FY2024), ViantAI drove programmatic +34% YoY (FY2024), onboarding revenue +42% (2025), R\u0026amp;D $86M (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTV rev 2025\u003c\/td\u003e\n\u003ctd\u003e$210M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTV share\u003c\/td\u003e\n\u003ctd\u003e9–11%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPMs 2025\u003c\/td\u003e\n\u003ctd\u003e$32–38\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Viant with quadrant-by-quadrant strategy, investment guidance, risks, and trend-driven implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing each business unit in a quadrant for swift portfolio decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Programmatic Desktop Display\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Core Programmatic Desktop Display remains a high-cash, low-capital segment for Viant (Adelphic), generating roughly $120–150M EBITDA annually as of 2025 while revenue growth has flattened to ~1–2% YoY.\u003c\/p\u003e\n\u003cp\u003eAdelphic sustains a large, loyal user base—desktop impressions fell only 4% since 2022—so margins stay healthy and cash conversion exceeds 30%.\u003c\/p\u003e\n\u003cp\u003eViant funnels these profits into AI and connected-TV (CTV) growth; in 2025 Viant directed an estimated $25–40M of operating cash toward R\u0026amp;D and CTV expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdelphic Self-Service Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdelphic Self-Service Platform holds a dominant, mature position in mid-market agencies with estimated 35–40% U.S. market share as of 2025 and low customer acquisition cost, so promotional spend is under 5% of revenue.\u003c\/p\u003e\n\u003cp\u003eIntegration into agency workflows yields high retention (net retention ~110% in 2024), producing steady free cash flow used to service Viant’s debt and fund R\u0026amp;D into next-gen ad tech like privacy-first ID solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Service Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant’s Managed Service Accounts generate high margins, contributing roughly 35% of Q4 2025 gross profit while delivering ~USD 120m annual recurring revenue from hands-on campaign execution for advertisers needing expert-led programmatic strategies.\u003c\/p\u003e\n\u003cp\u003eThe managed-services market grew only ~3% YoY in 2025, but Viant holds a top-three share among mid-to-large advertisers, making this cash cow a steady cash flow source for reinvesting in its cloud-based identity and analytics platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Access Publisher Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy securing direct paths to premium publishers, Viant cuts intermediary fees and boosts gross margins; in 2024 programmatic direct deals drove roughly 60% higher take rates versus open exchanges, supporting steady cash generation.\u003c\/p\u003e\n\u003cp\u003eThis infrastructure is a durable edge in a mature programmatic market: direct integrations handled an estimated 45% of Viant’s 2024 ad volume, lowering latency and CPM leakage and stabilizing revenue streams.\u003c\/p\u003e\n\u003cp\u003eEfficiency of these integrations lifts cash yield—every $1,000 of ad spend routed directly can yield ~12–18% more retained revenue versus routed spend through resellers, improving free cash flow predictability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher gross margin: ~60% vs open exchange\u003c\/li\u003e\n\u003cli\u003eVolume share: ~45% of 2024 ad volume\u003c\/li\u003e\n\u003cli\u003eIncremental yield: +12–18% retained per $1,000\u003c\/li\u003e\n\u003cli\u003eBenefit: lower latency, reduced CPM leakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Mobile App Advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStandard mobile app advertising is a mature cash cow for Viant (Viant Technology Inc., ticker DSP), holding a stable ~12% share of its US addressable mobile ad market in 2025 and generating roughly $85M annual gross revenue from in-app standard units.\u003c\/p\u003e\n\u003cp\u003eGrowth slowed to mid-single digits YoY, but transaction volume of ~4.2B monthly impressions keeps predictable cash flow; operating costs remain low—maintenance and serving costs under 8% of revenue—so margins stay high.\u003c\/p\u003e\n\u003cp\u003eThese units fund R\u0026amp;D and high-growth bets while requiring minimal capex, making them optimal for harvesting cash to support new ventures.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 market share ~12%\u003c\/li\u003e\n\u003cli\u003e~$85M annual gross revenue\u003c\/li\u003e\n\u003cli\u003e~4.2B monthly impressions\u003c\/li\u003e\n\u003cli\u003eOperating costs \u0026lt;8% of revenue\u003c\/li\u003e\n\u003cli\u003eMid-single-digit YoY growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdelphic\/Viant: $120–150M EBITDA, ~30%+ cash conversion, 45% direct \u0026amp; ~60% margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdelphic desktop display and managed services generate stable cash: $120–150M EBITDA (2025), ~30%+ cash conversion, managed services ≈$120M ARR, and in-app units ~$85M revenue with ~12% US market share; Viant reinvests $25–40M into AI\/CTV and uses direct publisher deals (45% volume) to lift gross margin ~60%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA\u003c\/td\u003e\n\u003ctd\u003e$120–150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash conversion\u003c\/td\u003e\n\u003ctd\u003e≥30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManaged services ARR\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-app revenue\u003c\/td\u003e\n\u003ctd\u003e$85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect volume\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect gross margin\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eViant BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Viant BCG Matrix you'll receive after purchase—no watermarks, no demo content—just a fully formatted, analysis-ready report tailored for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748105924985,"sku":"viantinc-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/viantinc-bcg-matrix.png?v=1772204847","url":"https:\/\/growthsharematrix.com\/products\/viantinc-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}