{"product_id":"viantinc-business-model-canvas","title":"Viant Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViant Business Model Canvas: Fast, Actionable Adtech \u0026amp; Data-Media Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Viant’s strategic playbook with our concise Business Model Canvas—detailing customer segments, value propositions, revenue streams, and growth levers to reveal how Viant wins in adtech and data-driven media. Perfect for investors, consultants, and founders who need actionable insights fast. Download the full Word \u0026amp; Excel canvas for a section-by-section breakdown you can adapt for benchmarking, strategy, or pitch-ready analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Side Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViant maintains deep integrations with major supply-side platforms, giving advertisers direct access to premium omnichannel inventory and cutting intermediaries—reducing average media transaction costs by an estimated 12% versus brokered buys in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these integrations expanded to specialized CTV and retail media network providers, covering over 220 retail sites and 40 CTV partners and boosting addressable impressions by ~28% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIdentity and Data Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViant partners with third-party identity and data providers to enrich its proprietary Household ID graph with diverse signals—device, offline purchase, demographic and behavioral feeds—boosting match rates by up to 30% versus first-party-only baselines reported in 2024.\u003c\/p\u003e\n\u003cp\u003eThese alliances prioritize privacy-compliant datasets (HIPAA\/CCPA\/GDPR-aligned) to sustain targeting accuracy in a cookieless era, improving device-to-household mapping and reducing ID decay so clients maintain campaign ROI amid rising attribution costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant partners with major cloud providers to host Adelphic’s real-time bidding and data pipelines, scaling to process billions of daily requests—Adelphic handled ~3.2 billion bid queries\/day in 2024—while sustaining sub-50ms latency SLAs; these contracts drove $42M in cloud-related operating expense in FY2024, ensuring global availability and elastic capacity for peak ad auctions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeasurement and Attribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe platform integrates with independent measurement firms for third-party validation of campaign performance and reach, enabling advertisers to verify viewability, brand safety, and incremental lift across digital channels.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these integrations support complex cross-device attribution without legacy cookies; Viant reports a 28% uptick in cross-device coverage and clients seeing median 12% higher measured incremental lift after switching to these partners.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party validation: viewability, brand safety, incremental lift\u003c\/li\u003e\n\u003cli\u003eCross-device attribution: cookie-free models, 28% wider coverage\u003c\/li\u003e\n\u003cli\u003ePerformance impact: median 12% higher measured incremental lift\u003c\/li\u003e\n\u003cli\u003eKey partners: independent measurement firms (industry-standard auditors)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Agency Holding Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViant signs multi-year preferred-partner agreements with major agency holding companies (e.g., WPP, Omnicom, Publicis), driving consistent high-volume programmatic spend—agency-driven campaigns accounted for roughly 60% of Viant’s bid requests in 2024 and supported $450M+ in annualized media transactions.\u003c\/p\u003e\n\u003cp\u003eThese partnerships fuel a steady pipeline of diverse brand campaigns and include co-funded, custom feature development—30+ bespoke integrations delivered since 2022 to meet enterprise agency requirements.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePreferred-partner deals with WPP\/Omnicom\/Publicis\u003c\/li\u003e\n\u003cli\u003e~60% of 2024 bid volume from agencies\u003c\/li\u003e\n\u003cli\u003e$450M+ annualized media via agency campaigns\u003c\/li\u003e\n\u003cli\u003e30+ custom integrations since 2022\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViant powers $450M+ media: 60% agency bids, +28% impressions, +30% ID match, -12% costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant’s preferred multi-year deals with WPP\/Omnicom\/Publicis drove ~60% of 2024 bid volume and $450M+ annualized media; supply-side and CTV\/retail integrations expanded addressable impressions ~28% YoY to cover 220+ retail sites and 40 CTV partners by end-2025, while Household ID enrichments and privacy-aligned data raised match rates ~30% and cut media transaction costs ~12% vs brokered buys.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgency bid volume\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnualized media\u003c\/td\u003e\n\u003ctd\u003e$450M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAddressable impressions growth\u003c\/td\u003e\n\u003ctd\u003e~28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sites \/ CTV partners\u003c\/td\u003e\n\u003ctd\u003e220+ \/ 40\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eID match rate lift\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedia cost reduction vs brokers\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Viant covering customer segments, channels, value propositions, revenue streams and key activities, reflecting real-world operations and investor-ready insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas that condenses Viant’s strategy into a one-page snapshot, saving hours of structuring and enabling quick comparisons, team collaboration, and boardroom-ready summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform Engineering and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe team continuously develops Adelphic, releasing 18 major feature updates in 2024 to keep Viant competitive in ad tech; priority features target CTV and retail media to enable omnichannel campaigns across 55+ publisher integrations. Engineering focuses on 99.95% system uptime, UI latency under 200 ms, and rolling deployment of ML-driven automation that cut campaign setup time by 40% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIdentity Graph Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViant continuously refines its proprietary Household ID to map devices and behaviors, processing billions of daily events from first‑party and licensed third‑party sources to sustain a persistent consumer view; in 2024 Viant reported handling data supporting over 150 million households and drove $358M revenue across its platforms. The work also embeds strict privacy controls and dynamic consent management to meet evolving regulations like CCPA\/CPRA and EU ePrivacy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory Curation and Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant curates ad inventory via its Direct Access program, auditing supply paths and negotiating directly with publishers to cut intermediary fees—recent tests showed a 12–18% lift in working media efficiency and a 7% reduction in supply-path costs across Q4 2024 campaigns. By pruning opaque exchanges and favoring transparent placements, Viant boosts platform CPM yield and client ROI while lowering wasted spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMachine Learning and AI Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcontinuous optimization of bidding algorithms using ai drives viant campaign roi with models that analyze trillions log events to predict engagement and set optimal cpms reported a uplift in bid efficiency expects ai-driven gains\u003e\n\u003cpai also automates creative optimization and offers predictive budget allocation in viant ml models reallocating spend delivered a lower cpa pilot accounts.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAnalyzes historical data: trillions of events\u003c\/li\u003e\n\u003cli\u003ePredicts engagement to set optimal CPMs\u003c\/li\u003e\n\u003cli\u003e2024 bid efficiency +12%; 2025 target +10–15%\u003c\/li\u003e\n\u003cli\u003eCreative optimization + automated A\/B; CPA -9% in 2025 pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pai\u003e\u003c\/pcontinuous\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Client Success Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViant spends heavily on sales to win brands and agencies and keeps dedicated client success teams to retain them; client success optimizes campaigns, offers strategic insights, and boosts platform adoption, supporting recurring revenue—Viant reported 2024 revenue of $326M, with platform ARR growth of ~12% YoY.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh sales spend to acquire accounts\u003c\/li\u003e\n\u003cli\u003eDedicated client success for retention\u003c\/li\u003e\n\u003cli\u003eCampaign optimization \u0026amp; strategic insights\u003c\/li\u003e\n\u003cli\u003eDrives platform utilization and long-term revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdelphic: $358M platform, 150M+ households, 12% bid gains, 99.95% uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey activities: product engineering (18 major Adelphic releases in 2024; 99.95% uptime; UI \u0026lt;200 ms), data ops (Household ID processing billions daily; 150M+ households; $358M platform revenue 2024), supply curation (Direct Access: 12–18% working media lift; 7% supply-cost cut Q4 2024), AI bidding\/creative (12% bid efficiency gain 2024; CPA -9% pilots 2025), sales \u0026amp; CS (2024 revenue $326M; ARR +12% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eTarget\/Note\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdelphic releases\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003ctd\u003eFocus CTV\/retail\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003ctd\u003eUI latency \u0026lt;200 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHouseholds\u003c\/td\u003e\n\u003ctd\u003e150M+\u003c\/td\u003e\n\u003ctd\u003eBillions events\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform revenue\u003c\/td\u003e\n\u003ctd\u003e$358M\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompany revenue\u003c\/td\u003e\n\u003ctd\u003e$326M\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBid efficiency\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003ctd\u003e2024; +10–15% 2025 target\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect Access lift\u003c\/td\u003e\n\u003ctd\u003e12–18%\u003c\/td\u003e\n\u003ctd\u003eWorking media efficiency\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply-path cost cut\u003c\/td\u003e\n\u003ctd\u003e7%\u003c\/td\u003e\n\u003ctd\u003eQ4 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPA pilot\u003c\/td\u003e\n\u003ctd\u003e-9%\u003c\/td\u003e\n\u003ctd\u003e2025 ML pilots\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARR growth\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003ctd\u003eYoY 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual Viant Business Model Canvas—not a mockup—and it’s the exact document you’ll receive after purchase, fully formatted and ready to use; upon payment you’ll get the complete file in editable Word and Excel formats with all content and sections included.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749407633785,"sku":"viantinc-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/viantinc-business-model-canvas.png?v=1772214313","url":"https:\/\/growthsharematrix.com\/products\/viantinc-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}