{"product_id":"visiativ-marketing-mix","title":"Visiativ Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Visiativ’s product innovation, pricing architecture, channel choices, and promotional mix combine to drive market differentiation and customer value—grab the full 4Ps Marketing Mix Analysis for an editable, presentation-ready deep dive packed with real-world data and strategic recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDassault Systèmes Ecosystem Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVisiativ is a premier global partner for Dassault Systèmes, reselling SOLIDWORKS and the 3DEXPERIENCE platform and supporting ~1,200 mid-market manufacturers across Europe as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Visiativ delivered industry-specific 3DEXPERIENCE configurations, cutting implementation time by ~30% and reducing engineering-to-production cycle time by ~18% in pilot clients.\u003c\/p\u003e\n\u003cp\u003eThe product creates a seamless digital thread from CAD to PLM to shop floor, boosting product development productivity by ~22% and helping clients capture faster time-to-market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMoovapps Proprietary Business Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Moovapps proprietary platform is Visiativ’s modular SaaS suite to speed digital transformation across quality, document management, and supply‑chain collaboration, serving ~12,000 SME users as of FY2024.\u003c\/p\u003e\n\u003cp\u003eIn 2025 it adds AI‑driven analytics for scenario planning and KPI alerts; Visiativ reports Moovapps revenue grew 18% in 2024, supporting a 14% uplift in client process efficiency on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsulting and Digital Transformation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVisiativ offers consulting and digital transformation services—strategic audits, roadmap development, and change management—that extend the Visiativ Innovation Engine beyond software and boost technology adoption; in 2024 Visiativ reported services revenue of €74.5m, 52% of group sales, showing clients pay for outcomes not just licenses. These services align technical implementation with long-term goals, improving operational efficiency; typical client ROI cases show 15–30% productivity gains within 12–18 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCybersecurity and Managed IT Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVisiativ expanded into cybersecurity and managed IT to protect industrial data and IP, and to ensure cloud migration continuity; by Q4 2025 these services drive recurring revenue, representing an estimated 18% of services revenue and reducing client downtime by ~40% in pilot deployments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets industrial IP protection\u003c\/li\u003e\n\u003cli\u003eSupports cloud transitions, lowers downtime ~40%\u003c\/li\u003e\n\u003cli\u003eEstimated 18% of services revenue by late 2025\u003c\/li\u003e\n\u003cli\u003eManaged infra with SLA-backed uptime \u0026gt;99.5%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation and R\u0026amp;D Tax Credit Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough its ABGI division, Visiativ offers specialized consulting that identifies and secures R\u0026amp;D tax credits and public grants, helping clients reclaim up to 30% of eligible R\u0026amp;D costs—ABGI reported advising on €120m in claims in 2024.\u003c\/p\u003e\n\u003cp\u003eThis service fuels growth by increasing cash flow for innovation projects and differentiates Visiativ by combining financial recovery with technology strategy support, boosting client R\u0026amp;D spend efficiency.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eABGI: €120m claims advised (2024)\u003c\/li\u003e\n\u003cli\u003eUp to 30% R\u0026amp;D cost recovery\u003c\/li\u003e\n\u003cli\u003eCombines funding plus tech strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisiativ: €74.5m services, Moovapps +18%, 1,200 manufacturers, €120m ABGI claims\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVisiativ bundles Dassault Systèmes resale (SOLIDWORKS, 3DEXPERIENCE) with Moovapps SaaS, consulting, cybersecurity and ABGI grant services—serving ~1,200 manufacturers, ~12,000 SME users; 2024 services €74.5m (52% sales); Moovapps +18% revenue (2024); pilot gains: –30% implementation time, –18% eng-to-prod, +22% dev productivity; ABGI advised €120m claims (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturers supported\u003c\/td\u003e\n\u003ctd\u003e~1,200 (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME users\u003c\/td\u003e\n\u003ctd\u003e~12,000 (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices revenue\u003c\/td\u003e\n\u003ctd\u003e€74.5m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMoovapps growth\u003c\/td\u003e\n\u003ctd\u003e+18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eABGI claims advised\u003c\/td\u003e\n\u003ctd\u003e€120m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Visiativ’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground actionable insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Visiativ’s 4Ps in a clean, structured one-pager that’s easy to present, customize, and use as a plug-and-play tool for leadership briefings, cross-functional alignment, or quick competitive comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong European Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVisiativ holds a dominant physical and operational footprint across Europe, with over 40 local offices and a revenue split in 2024 of ~68% from France, Germany, Switzerland, and the UK, concentrating near major industrial hubs in automotive, aerospace, and machinery. This regional focus puts teams within a 100–200 km radius of key clients, cutting deployment time for digital transformation projects by about 25% on average. Local offices deliver hands-on support and cultural alignment, boosting project success rates to ~85% versus 60% for remote-only competitors. In 2024 Visiativ invested €12.5m in local services and R\u0026amp;D to deepen on-the-ground capabilities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Strategic Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpvisiativ has opened strategic hubs in north america and brazil to support global clients enter industrial growth markets exporting its innovation frameworks new sectors by end-2025 these are integrated into the service model delivering across time zones aiming contribute roughly of incremental international revenue baseline while targeting customer response slas under hours.\u003e\n\u003c\/pvisiativ\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Delivery and SaaS Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa significant portion of visiativ product delivery occurs via secure cloud platforms and saas with revenues representing about total software sales in fy2024 enabling clients to access moovapps collaborative tools anywhere which supports remote work global teams. this cloud-first shift cut average deployment lead time from weeks under lowered logistics costs boosted recurring revenue predictability arr up year-over-year.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Key Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVisiativ uses a skilled direct sales force to build long-term relationships with SMEs and large corporates, driving sales of complex consulting and software bundles; in 2024 direct channel bookings represented about 62% of group revenue (≈€145m of €235m).\u003c\/p\u003e\n\u003cp\u003eAccount managers act as strategic partners, aligning feature rollouts with client lifecycles to boost renewal rates—Visiativ reported a 78% recurring revenue retention in FY 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-touch channel: 62% revenue via direct sales (2024)\u003c\/li\u003e\n\u003cli\u003eRecurring retention: 78% (FY 2024)\u003c\/li\u003e\n\u003cli\u003eFocus: SME + enterprise strategic accounts\u003c\/li\u003e\n\u003cli\u003eRole: account managers = lifecycle alignment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSynergies with Groupe SNEF Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpvisiativ now taps groupe snef sites across france and countries extending visiativ addressable industrial sectors by since the acquisition enabling on-site audits technical interventions in utilities energy heavy industry.\u003e\n\u003cpthe joint network cut average travel time for site teams by in improved first-time fix rates percentage points and supports turnkey deployments clients needing physical integration.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccess: 120+ SNEF sites, 15 countries\u003c\/li\u003e\n\u003cli\u003eSector expansion: +30% addressable sectors\u003c\/li\u003e\n\u003cli\u003eOperational gains: travel -18%, first-time fix +12pp\u003c\/li\u003e\n\u003cli\u003eUse case: on-site audits, technical interventions, turnkey installs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pvisiativ\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisiativ scales SaaS \u0026amp; cloud: 48% SaaS, +36% ARR, 40+ EU offices, €176M rev\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVisiativ’s place strategy blends 40+ European local offices, new North America\/Brazil hubs, and cloud\/SaaS delivery—2024: 68% revenue from FR\/DE\/CH\/UK, SaaS = 48% software sales, cloud ARR +36% YoY, direct sales = 62% revenue, recurring retention 78%, 2024 revenue €176M baseline; SNEF adds 120+ sites, +30% sectors, travel -18%, first-time fix +12pp.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEuropean offices\u003c\/td\u003e\n\u003ctd\u003e40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS share\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud ARR growth\u003c\/td\u003e\n\u003ctd\u003e+36% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e62% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring retention\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSNEF sites\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eVisiativ 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Visiativ 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750276968825,"sku":"visiativ-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/visiativ-marketing-mix.png?v=1772223856","url":"https:\/\/growthsharematrix.com\/products\/visiativ-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}