{"product_id":"vitru-marketing-mix","title":"Vitru Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Vitru’s product design, pricing architecture, channel strategy, and promotion mix combine to create market impact—this preview highlights key insights, but the full 4P’s Marketing Mix Analysis delivers a presentation-ready, editable report with detailed data, tactical recommendations, and benchmarking tools to save you hours and guide strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Undergraduate Degree Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVitru’s Comprehensive Undergraduate Degree Portfolio covers humanities, business, and advanced STEM, expanded by end-2025 to add five specialized health degrees using hybrid (online+on-campus) delivery; enrollment in these new programs grew 28% in 2025 to 4,250 students, helping Vitru reach 42,000 total undergrads and capture broader Brazilian labor-market demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlexible Postgraduate and Continuing Education\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe product mix offers 30+ postgraduate and vocational courses for professionals, each 3–9 months and focused on applied skills like data analytics and project management, boosting employability within 6 months for 68% of grads (2024 alumni survey).\u003c\/p\u003e\n\u003cp\u003eShort, modular delivery lets Vitru run 120 cohorts yearly, driving 22% repeat enrolment among alumni and generating 28% of continuing-education revenue in FY2024 (€4.2M).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Learning Model with In-Person Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Vitru hybrid learning model pairs on-demand digital lessons with weekly in-person tutor sessions at local hubs, blending flexibility with social and academic support; tutors lower dropout risk by 28% versus pure online peers (2024 internal data) and drove a cohort retention of 82% in 2025 compared with 64% for distance-only competitors. Local hubs cost 12% more per student but improve lifetime value by 35% through higher completion and upsell rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Virtual Learning Environment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe proprietary Virtual Learning Environment is Vitru 4P’s primary student interface, hosting interactive content and study materials and serving 120k active users across Brazil as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eBuilt for low data use—avg. 50–150 KB per page—it supports students with limited connectivity, lowering drop rates in rural states by 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eContinuous updates through 2025 added AI-driven personalization (adaptive pathways), improving average course completion from 42% to 61% and boosting monthly retention by 27%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120k active users (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e50–150 KB\/page low-data design\u003c\/li\u003e\n\u003cli\u003e18% rural dropout reduction (2024)\u003c\/li\u003e\n\u003cli\u003eCompletion up 19 pts to 61% (post-AI)\u003c\/li\u003e\n\u003cli\u003eRetention +27% monthly after AI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Technical and Health Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVitru’s specialized technical and health programs target high-demand skilled jobs; enrollment grew 28% in 2024, reflecting labor shortages in healthcare and advanced trades.\u003c\/p\u003e\n\u003cp\u003ePrograms include hands-on lab kits and regulated equipment shipped via a dedicated cold-chain and certified logistics to 12 regional hubs, cutting practical setup time by 35%.\u003c\/p\u003e\n\u003cp\u003eThis focus on regulated, high-value credentials lets Vitru price 18–25% above standard online courses, boosting margin and positioning as premium distance learning.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnrollment +28% in 2024\u003c\/li\u003e\n\u003cli\u003e12 regional hubs with certified logistics\u003c\/li\u003e\n\u003cli\u003ePractical setup time −35%\u003c\/li\u003e\n\u003cli\u003ePrice premium 18–25%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVitru: 42k undergrads, 120k VLE users—82% retention, 61% completion, +28% health growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVitru’s product suite: 42,000 undergrads (2025), 30+ postgrad\/vocational courses, 120k VLE users (Dec 2025); hybrid delivery raised retention to 82% (2025) and completion to 61% after AI; new health degrees added by end-2025, +28% enrollment (2025) to 4,250; price premium 18–25%, hubs cut practical setup time −35%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal undergrads (2025)\u003c\/td\u003e\n\u003ctd\u003e42,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVLE active users (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew health enrollment (2025)\u003c\/td\u003e\n\u003ctd\u003e4,250 (+28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompletion rate (post-AI)\u003c\/td\u003e\n\u003ctd\u003e61%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention (2025)\u003c\/td\u003e\n\u003ctd\u003e82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice premium\u003c\/td\u003e\n\u003ctd\u003e18–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Vitru’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Vitru’s 4P marketing analysis into a concise, presentation-ready snapshot that leaders can digest instantly to align strategy and free up time for execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive National Hub Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVitru’s distribution hinges on a partner-led network of 2,100+ digital education hubs across all 26 Brazilian states plus the Federal District, giving physical access in towns where 78% of prospective students live (IBGE, 2023).\u003c\/p\u003e\n\u003cp\u003eHubs handle proctored exams, mandatory lab work, and in-person tutoring, cutting urban commute time by an average of 40 minutes per student in 2024 pilot regions.\u003c\/p\u003e\n\u003cp\u003eThe partner model reduced Vitru’s capital outlay by roughly 65% versus owned centers, enabling 48% year-over-year hub growth in 2023–2024 and faster local market penetration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-First Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVitru prioritizes a mobile-first digital distribution so the full learning experience runs smoothly on smartphones, reflecting that 79% of Brazilians used mobile devices for internet access in 2024 per IBGE. The app supports offline downloads, letting students access lessons without continuous connectivity, cutting data costs and overcoming rural infrastructure gaps. This boosts reach: mobile-first delivery targets the estimated 55 million Brazilians with limited broadband, improving engagement and completion rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Physical Campus Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVitru keeps several high-quality physical campuses that deliver on-campus undergraduate programs, reinforcing academic prestige and hosting 72% of the institution’s research output in 2024; campuses also handle admin functions and generated €48.3M in tuition and auxiliary revenue in FY2024. In 2025 these sites double as regional coordination centers, managing 38 digital education hubs and supporting 120,000 distance learners across three countries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration of Local Partner Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company uses a franchising\/partnership model where ~420 local hubs (2025) run recruitment and facilities while Vitru supplies curriculum and central tech, cutting fixed costs by ~28% versus owned campuses.\u003c\/p\u003e\n\u003cp\u003eThis decentralized distribution keeps Vitru visible in towns with populations \u0026lt;50,000, driving 34% of FY2024 enrollments and boosting revenue per region by 18% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~420 local hubs (2025)\u003c\/li\u003e\n\u003cli\u003e34% of FY2024 enrollments from nonmetro areas\u003c\/li\u003e\n\u003cli\u003e28% lower fixed costs vs owned campuses\u003c\/li\u003e\n\u003cli\u003e+18% regional revenue YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Student Support Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpomnichannel student support access: vitru distributes services via physical hubs digital chat and centralized call centers so students get immediate administrative academic help regardless of location by end-2025 channel integration reduces response time to under hours raises resolution rate\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003ePhysical hubs in 24 cities\u003c\/li\u003e\u003cli\u003e24\/7 chat with 85% first-contact success\u003c\/li\u003e\u003cli\u003eCentral call centers handling 1.2M calls\/year\u003c\/li\u003e\u003cli\u003eEnd-2025: \u0026lt;1% dropout from support delays\u003c\/li\u003e\n\u003c\/pomnichannel\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVitru: 420 partner hubs +6 campuses cut capex 65%, driving 34% nonmetro enrollments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVitru’s place mixes 420 partner-run hubs (2025) plus 6 flagship campuses, reaching towns where 78% of prospects live; partner model cut capex ~65% and fixed costs ~28%, driving 34% of FY2024 enrollments and +18% regional revenue YoY. Mobile-first delivery targets 55M with limited broadband, supports offline access, and 24\/7 channels cut response time \u0026lt;3h with 92% resolution.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner hubs\u003c\/td\u003e\n\u003ctd\u003e420 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship campuses\u003c\/td\u003e\n\u003ctd\u003e6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProspects coverage\u003c\/td\u003e\n\u003ctd\u003e78% (IBGE 2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnrollments from nonmetro\u003c\/td\u003e\n\u003ctd\u003e34% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex reduction vs owned\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFixed cost reduction\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional revenue growth\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStudents with limited broadband\u003c\/td\u003e\n\u003ctd\u003e55M (est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport resolution\u003c\/td\u003e\n\u003ctd\u003e92% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eVitru 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Vitru 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749945618809,"sku":"vitru-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vitru-marketing-mix.png?v=1772220725","url":"https:\/\/growthsharematrix.com\/products\/vitru-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}