{"product_id":"vodafone-marketing-mix","title":"Vodafone Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eVodafone Group blends a broad portfolio of telecom products, competitive tiered pricing, extensive omnichannel distribution, and integrated promotion to stay market-relevant; explore how these elements create customer retention and revenue growth in our concise preview. Go beyond the preview—download the full 4Ps Marketing Mix Analysis for Vodafone, editable and presentation-ready, with data-driven insights, tactical examples, and strategic recommendations to save research time and inform decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G and Fixed-Mobile Convergence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVodafone combines nationwide 5G mobile and fiber broadband to sell converged mobile+home packages, aiming to reach 30% of retail subs with a bundle by end-2025; these plans raised ARPU by ~6% in FY2024 and cut churn 0.8ppt where deployed. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIoT and Enterprise Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVodafone Group keeps global IoT leadership by managing connectivity for about 140 million IoT devices as of 2025, offering sector-specific solutions for automotive, logistics, and smart cities that cut operational costs and downtime. Their IoT revenue reached roughly €1.1 billion in FY 2024, with many services bundled with cloud and edge computing to enable sub-second data processing and real-time analytics for enterprise clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eM-Pesa and Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn African markets Vodafone’s subsidiary Vodacom runs M-Pesa, a mobile-money platform serving over 50 million active users as of Dec 2025 and processing monthly transaction volumes exceeding $10 billion; it now offers micro-loans, insurance, and merchant payments to largely unbanked customers. \u003c\/p\u003e\n\u003cp\u003eM-Pesa contributes materially to group diversification, with financial services revenue for Vodacom rising to ~15% of service revenue in FY2025, reducing reliance on voice\/data and boosting ARPU through fintech fees. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCybersecurity and Managed Cloud\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVodafone’s Cybersecurity and Managed Cloud bundles Microsoft Azure-powered managed services and security frameworks, targeting SMEs to cut capital spend and speed digitization; Vodafone reported a 2024 enterprise cloud revenue increase of ~12% year-on-year, with managed security contracts growing 18% in EMEA.\u003c\/p\u003e\n\u003cp\u003eServices prioritize data protection and business continuity against advanced threats, offering 24\/7 SOC (security operations center) monitoring, SLAs with 99.95% availability, and pay-as-you-grow pricing to lower upfront costs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMicrosoft Azure partnerships\u003c\/li\u003e\n\u003cli\u003eSME focus—lower capex, OPEX model\u003c\/li\u003e\n\u003cli\u003e24\/7 SOC, 99.95% SLA\u003c\/li\u003e\n\u003cli\u003e2024 cloud revenue +12% YoY, security +18% EMEA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Content and Vodafone TV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpvodafone tv bundles third-party streaming apps and linear plus exclusive partnerships hd boosting broadband bundle arpu vodafone group reported consumer of in fy2024 said bundled services grew revenue year-on-year\u003e\n\u003cpthis product strategy targets household digital-media spend estimates pay-tv penetration lifts bundle take rates by percentage points and reduces churn exclusive-content deals drive higher engagement incremental revenue per user.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAggregates streaming + linear TV\u003c\/li\u003e\n\u003cli\u003eExclusive content partnerships\u003c\/li\u003e\n\u003cli\u003eHD streaming raises bundle ARPU\u003c\/li\u003e\n\u003cli\u003eBroadband revenue +6.8% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eConsumer ARPU €19.5 (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pvodafone\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVodafone scales converged 5G\/fiber, 140m IoT, 50m+ M-Pesa users \u0026amp; rising fintech\/cloud\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVodafone bundles 5G\/fiber converged plans (target 30% bundle take-rate by end-2025), runs ~140m IoT connections (IoT revenue ~€1.1bn FY2024), Vodacom M-Pesa \u0026gt;50m users (monthly volumes \u0026gt;$10bn, fintech ~15% of Vodacom service revenue FY2025), enterprise cloud\/security revenue +12% YoY (2024) with 99.95% SLAs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBundle target\u003c\/td\u003e\n\u003ctd\u003e30% retail subs (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT connections\u003c\/td\u003e\n\u003ctd\u003e~140m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT revenue\u003c\/td\u003e\n\u003ctd\u003e€1.1bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM-Pesa users\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;50m (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM-Pesa monthly volume\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$10bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVodacom fintech share\u003c\/td\u003e\n\u003ctd\u003e~15% service rev (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud rev growth\u003c\/td\u003e\n\u003ctd\u003e+12% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecurity contracts EMEA\u003c\/td\u003e\n\u003ctd\u003e+18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Vodafone Group’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a practical breakdown of Vodafone’s market positioning and competitive tactics grounded in real brand practices and data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Vodafone Group’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Multi-Channel Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVodafone Group uses 1,700+ retail stores and ~12,000 authorized dealers across Europe, with major footprints in Germany and the UK; stores drove about 28% of device sales in 2024 while digital channels reached 52% of overall orders. These locations handle hardware sales, repairs, and personalized support, reducing churn—store-served customers had 1.8pp lower churn in 2024. Physical outlets are sized and located to back a digital-first model, cutting last-mile returns by ~14%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfrican Expansion and Vodacom\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVodafone Group manages its African footprint through Vodacom, focusing on high-growth markets where smartphone penetration rose to about 45% in 2024 in sub-Saharan Africa (GSMA Intelligence). Distribution leans on ~120,000 local agents (Vodacom Group 2024) who handle mobile money and SIM registration, enabling financial access where fewer than 30% have formal bank accounts. This localized network drives M-Pesa-like transaction volumes and supports revenue growth in the region.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platforms and My Vodafone App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy 2025, My Vodafone and Vodafone's web portal handle over 60% of self-service transactions, letting customers buy add-ons, pay bills, and upgrade plans with under three clicks on average; digital sales contributed roughly 28% of group service revenue in FY2024 (ended Mar 31, 2024). AI chatbots now resolve 72% of first-contact queries and generate about 18% of qualified leads across platforms, cutting support costs by an estimated 22% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Enterprise and Partner Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVodafone’s Global Enterprise and Partner Markets use its ~400,000 km subsea and terrestrial network plus roaming deals to offer multinational clients unified connectivity across 150+ countries, supporting 28% of Group service revenue from B2B in FY2024 (ended Mar 2024).\u003c\/p\u003e\n\u003cp\u003ePartner-market agreements expand presence where Vodafone lacks infrastructure, reaching ~60 additional markets and enabling consistent SLAs for enterprise customers and reduced deployment costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~400,000 km network\u003c\/li\u003e\n\u003cli\u003e150+ owned\/operated countries\u003c\/li\u003e\n\u003cli\u003e~60 partner markets\u003c\/li\u003e\n\u003cli\u003e28% B2B service revenue (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Wholesale and MVNO Hosting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVodafone sells wholesale network access to Mobile Virtual Network Operators (MVNOs), letting niche brands use its infrastructure to reach segments Vodafone’s main brand might miss; this boosts network utilization and revenue—Vodafone Group reported €2.8bn wholesale revenue in 2024, up 5% year-on-year.\u003c\/p\u003e\n\u003cp\u003eHosting MVNOs also reduces customer-acquisition cost and expands market reach indirectly, with ~60 MVNOs across Europe and Africa as of Dec 2024, adding low-margin but steady cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€2.8bn wholesale revenue (2024)\u003c\/li\u003e\n\u003cli\u003e~60 MVNO partners (Dec 2024)\u003c\/li\u003e\n\u003cli\u003e+5% wholesale revenue YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVodafone: 150+ countries, 1,700 stores, 120k agents, 60%+ digital, €2.8bn wholesale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVodafone’s place strategy mixes 1,700+ stores and ~12,000 dealers in Europe, ~120,000 Vodacom agents in Africa, and digital channels (60%+ self-service by 2025) plus ~400,000 km network and ~60 partner markets to cover 150+ countries; retail drove 28% of device sales in 2024, digital 52% of orders, €2.8bn wholesale revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail stores\u003c\/td\u003e\n\u003ctd\u003e1,700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthorized dealers\u003c\/td\u003e\n\u003ctd\u003e~12,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVodacom agents\u003c\/td\u003e\n\u003ctd\u003e~120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital self-service\u003c\/td\u003e\n\u003ctd\u003e60%+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork length\u003c\/td\u003e\n\u003ctd\u003e~400,000 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries covered\u003c\/td\u003e\n\u003ctd\u003e150+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner markets\u003c\/td\u003e\n\u003ctd\u003e~60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale revenue\u003c\/td\u003e\n\u003ctd\u003e€2.8bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eVodafone Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Vodafone Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use, with product, price, place and promotion analyses included.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751083291001,"sku":"vodafone-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vodafone-marketing-mix.png?v=1772227550","url":"https:\/\/growthsharematrix.com\/products\/vodafone-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}