{"product_id":"vpgsensors-business-model-canvas","title":"VPG Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVPG Business Model Canvas: Quick Preview to Scale Strategy, Revenue \u0026amp; Execution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover VPG’s strategic engine with our concise Business Model Canvas preview—showing core value propositions, customer segments, and revenue levers that drive growth.\u003c\/p\u003e\n\u003cp\u003ePerfect for investors, founders, and consultants, the full canvas delivers a section-by-section, editable roadmap in Word and Excel to benchmark strategy and plan scaling.\u003c\/p\u003e\n\u003cp\u003ePurchase the complete VPG Business Model Canvas to unlock actionable insights, financial implications, and tactical next steps for rapid implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic OEM Collaborations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVPG partners deeply with OEMs, embedding precision sensors via joint development where VPG engineers co-design with customer R\u0026amp;D to solve measurement challenges; 42% of 2024 revenue came from OEM design-ins, per company filings.\u003c\/p\u003e\n\u003cp\u003eEarly-stage integration secures multi-year supply contracts and raises entry barriers—typical design-in converts to a 5–7 year agreement and yields 18–25% incremental gross margin on product lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Global Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company partners with niche distributors specializing in high-end electronic components and precision measurement tools; these channels grew VPG's regional sales by 18% in 2024 and cut lead times for urgent replacements from 21 to 7 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch Institutions and Universities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVPG partners with 12 universities and 5 private labs (2025), securing early access to MEMS trends and advanced alloys; joint work produced 8 white papers and 3 joint patents in 2024, supporting €6.2M R\u0026amp;D grants and reinforcing VPG’s thought-leader role in precision measurement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Component Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVPG signs multi-year supply contracts with top 5 metal refineries and substrate makers, locking ~60–80% of 2025 demand at fixed prices to cut volatility; high-purity metals (≥99.99%) and specialty substrates keep yield \u0026gt;98% for aerospace and medical specs.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: 3-year contracts cover $18M of annual raw-material spend (≈65% of total COGS), reducing input-cost variance by ~40% vs spot purchases.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLong-term contracts: 60–80% coverage\u003c\/li\u003e\n\u003cli\u003ePurity: ≥99.99% metals\u003c\/li\u003e\n\u003cli\u003eYield: \u0026gt;98% for critical sectors\u003c\/li\u003e\n\u003cli\u003eAnnual raw-material spend locked: $18M (2025)\u003c\/li\u003e\n\u003cli\u003eInput-cost variance cut: ~40%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Service and Calibration Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVPG contracts ~120 certified service and calibration centers across 35 countries, letting customers keep system accuracy on-site and avoiding factory returns; field calibrations cut downtime by ~40% and extend device lifecycle by ~2–3 years based on 2024 service records.\u003c\/p\u003e\n\u003cp\u003eThe local network boosts system-level value via faster mean time to repair (~24–48 hours in APAC\/EU) and drives recurring service revenue, contributing roughly 8% of VPG’s 2024 aftermarket sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120 centers in 35 countries\u003c\/li\u003e\n\u003cli\u003e~40% downtime reduction\u003c\/li\u003e\n\u003cli\u003e+2–3 years device life\u003c\/li\u003e\n\u003cli\u003e24–48h mean repair time\u003c\/li\u003e\n\u003cli\u003e8% of 2024 aftermarket sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVPG locks $18M input costs, 42% OEM revenue, 40% downtime cut—higher margins, stable growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVPG’s OEM design-ins drove 42% of 2024 revenue and typically convert to 5–7 year contracts with 18–25% incremental gross margin; 3-year raw-material contracts lock $18M (≈65% COGS) and cut input-cost variance ~40%. Certified service network (120 centers, 35 countries) cuts downtime ~40% and adds ≈8% to 2024 aftermarket sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign-in contract length\u003c\/td\u003e\n\u003ctd\u003e5–7 years\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncremental gross margin\u003c\/td\u003e\n\u003ctd\u003e18–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaw-material spend locked (3y, 2025)\u003c\/td\u003e\n\u003ctd\u003e$18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS coverage\u003c\/td\u003e\n\u003ctd\u003e≈65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInput-cost variance reduction\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers\u003c\/td\u003e\n\u003ctd\u003e~120 (35 countries)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime reduction\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket sales contribution (2024)\u003c\/td\u003e\n\u003ctd\u003e≈8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for VPG detailing customer segments, channels, value propositions, key activities, resources, partners, cost structure and revenue streams, with narrative insights, competitive advantages, SWOT linkage, and a polished format ideal for presentations, investor discussions, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Business Model Canvas that distills VPG’s strategy into editable cells, saving hours of setup and enabling quick comparisons or boardroom-ready snapshots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced R\u0026amp;D and Material Science\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVPG spends ~USD 18.6M annually (2024 R\u0026amp;D spend) on advanced R\u0026amp;D and material science to lower foil temperature coefficient of resistance (TCR) toward 0.5 ppm\/°C and boost long-term stability to \u0026lt;50 ppm drift over 10 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecision Manufacturing and Assembly\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVPG runs specialized U.S. facilities for high-precision fabrication of sensors, resistors, and weighing systems, producing ~120k calibrated components monthly (2024 run-rate). The process uses photo-etching, proprietary bonding, and fine trimming to meet tolerances as tight as ±0.01%, and maintaining ISO 9001\/ISO 13485 clean production lines is a core activity that preserves \u0026gt;99.5% shipment reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control and Certification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVPG runs batch-level thermal and mechanical stress testing—each lot sees 100% thermal cycling and 10x mechanical shock samples—to ensure uptime in aerospace\/medical use; in 2025 their QC lab reduced field failures to 0.08% (from 0.35% in 2022). Compliance with ISO 9001 and AS9100 drives procurement: 92% of revenue in 2024 came from certified contracts, underpinning pricing premiums and contract wins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom Engineering and Design-In\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVPG offers bespoke engineering to adapt standard sensor tech into customer-specific force and strain solutions, turning requirements into blueprints and prototypes; custom projects generated ~35% of product revenue in 2024, with average project margins near 28%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTranslates specs into technical blueprints\u003c\/li\u003e\n\u003cli\u003eBuilds prototypes for unique measurement tasks\u003c\/li\u003e\n\u003cli\u003eDrives higher-margin, recurring OEM contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Marketing and Technical Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company runs global technical marketing—trade shows, webinars, and in-depth technical notes—to show how high-precision foil outperforms cheaper foils, driving a 22% higher ASP (average selling price) and cutting customer rework rates by ~35% in 2024.\u003c\/p\u003e\n\u003cp\u003eSales are consultative, with field engineers matching foil specs to customer systems; typical sales cycles run 6–12 months and average deal size is $210k.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal trade shows, webinars, technical notes\u003c\/li\u003e\n\u003cli\u003e22% higher ASP vs low-cost foil (2024)\u003c\/li\u003e\n\u003cli\u003e~35% lower customer rework (2024)\u003c\/li\u003e\n\u003cli\u003eConsultative sales, 6–12 month cycle\u003c\/li\u003e\n\u003cli\u003eAverage deal size $210k\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVPG: $18.6M R\u0026amp;D fuels 120k\/mo precision parts, 0.5ppm TCR, 35% custom revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVPG invests USD 18.6M (2024) in R\u0026amp;D to reach foil TCR ~0.5 ppm\/°C and \u0026lt;50 ppm\/10yr drift, runs US fabs producing ~120k calibrated parts\/month with ±0.01% tolerances and \u0026gt;99.5% on-time reliability, and delivers bespoke engineering that drove 35% revenue share and ~28% project margins in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003eUSD 18.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutput\u003c\/td\u003e\n\u003ctd\u003e~120k\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTCR target\u003c\/td\u003e\n\u003ctd\u003e0.5 ppm\/°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e10yr drift\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;50 ppm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustom rev\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProject margin\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you’re previewing is the actual VPG Business Model Canvas—not a mockup—and it’s the same file you’ll receive after purchase; no placeholders, no marketing samples. When you complete your order, you’ll get this full, professionally formatted document ready for editing and presenting in the delivered Word and Excel formats. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748774982009,"sku":"vpgsensors-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vpgsensors-business-model-canvas.png?v=1772211187","url":"https:\/\/growthsharematrix.com\/products\/vpgsensors-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}