{"product_id":"waitrapp-bcg-matrix","title":"Waitr Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eWaitr’s BCG Matrix preview highlights how its core offerings map to market growth and relative share, pinpointing potential Stars and cash-generating assets versus underperforming Dogs and strategic Question Marks. This snapshot shows where leadership, investment, or divestment decisions matter most as the food-delivery landscape shifts. Purchase the full BCG Matrix for quadrant-level placements, data-driven recommendations, and ready-to-use Word and Excel files that turn insight into actionable strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlcohol Delivery Specialized Vertical\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy late 2025 the alcohol delivery vertical became a Stars-class segment for Waitr’s ASAP brand, driving 28% year-over-year GMV growth and representing 18% of ASAP’s orders in Q4 2025.\u003c\/p\u003e\n\u003cp\u003eTargeted permit wins in 12 secondary markets (including Baton Rouge and Mobile) lifted local share to ~35% where national rivals focus less on regulatory complexity.\u003c\/p\u003e\n\u003cp\u003eMaintaining leadership needs continued promotion: marketing spend rose to $2.6M in 2025 and must stay elevated to fend off regional startups gaining share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Market Dominance in the South\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eASAP holds a \u0026gt;60% market share in select mid-sized Southern cities (e.g., Baton Rouge, Lafayette) and is the clear delivery leader, generating ~45% of its 2025 Q1 revenue from these regions.\u003c\/p\u003e\n\u003cp\u003eThese metros grew 2.1–3.4% annually 2020–2024, driving demand for non-food delivery; ASAP saw 28% YoY growth in parcel\/grocery orders in 2024.\u003c\/p\u003e\n\u003cp\u003eASAP labels them Stars, allocating ~15% of 2025 marketing spend to hyperlocal ads and a loyalty program that raised repeat order rate from 31% to 46% in 12 months to deter national entrants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Multi-Vertical Delivery App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe ASAP rebrand lets Waitr offer one app for food, grocery, and retail delivery, driving Stars-category growth as single-app demand rises; U.S. multi-vertical orders grew ~28% YoY in 2024 per DoorDash\/Instacart trend analogs, supporting strong TAM expansion.\u003c\/p\u003e\n\u003cp\u003eTo hold share against DoorDash and Uber Eats, Waitr must invest heavily: estimated $12–18M annually for app stability, UI\/UX, and backend scaling to keep \u0026lt;0.5s API latency targets and \u0026lt;1% crash rates common at top-tier firms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Local Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborations with local boutiques and hardware stores are a Stars segment for Waitr; ASAP’s first-mover edge in ~120 smaller US markets captured an estimated $45M GMV in 2025, growing 38% YoY and outpacing core food deliveries.\u003c\/p\u003e\n\u003cp\u003eThese partnerships add a differentiated product mix—non-food SKUs averaged 22% higher basket value—positioning retail as a future primary revenue stream as market penetration rises from 8% to an expected 25% by 2027.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFirst-mover: ~120 small markets\u003c\/li\u003e\n\u003cli\u003e2025 GMV: $45M (+38% YoY)\u003c\/li\u003e\n\u003cli\u003eHigher basket: +22% non-food\u003c\/li\u003e\n\u003cli\u003ePenetration target: 25% by 2027\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Last-Mile Logistics Software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProprietary last-mile logistics software is a Star for Waitr (ASAP Technologies) because its real-time routing cut average delivery times by 18% in 2024 and scaled to support 3.2M monthly orders across 45 metros, boosting core-territory on-time rates to 91%.\u003c\/p\u003e\n\u003cp\u003eThe tech underpins all business units, creating a delivery-speed moat, yet demands ongoing R and D spend—ASAP invested $14.6M in logistics R and D in FY2024 to stay ahead.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% faster deliveries (2024)\u003c\/li\u003e\n\u003cli\u003e3.2M monthly orders, 45 metros\u003c\/li\u003e\n\u003cli\u003e91% on-time rate\u003c\/li\u003e\n\u003cli\u003e$14.6M R and D (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eASAP’s Stars: $45M GMV, 28% YoY, 60%+ city share — $12–18M\/yr to defend vs DoorDash\/Uber\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eASAP’s Stars: alcohol, non-food retail, and last-mile tech drove 28% YoY GMV growth, $45M GMV in 120 markets (+38% YoY), \u0026gt;60% share in select Southern metros, and 91% on-time; 2025 spend: $2.6M marketing, $14.6M logistics R and D; sustain requires $12–18M\/year tech ops to defend vs DoorDash\/Uber.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV (Stars)\u003c\/td\u003e\n\u003ctd\u003e$45M (+38%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV growth\u003c\/td\u003e\n\u003ctd\u003e28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket share (select cities)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time rate\u003c\/td\u003e\n\u003ctd\u003e91%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend\u003c\/td\u003e\n\u003ctd\u003e$2.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics R and D\u003c\/td\u003e\n\u003ctd\u003e$14.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual tech ops needed\u003c\/td\u003e\n\u003ctd\u003e$12–18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise BCG Matrix analysis of Waitr’s units with strategic moves—identify Stars, Cash Cows, Question Marks, Dogs and recommend invest\/hold\/divest.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Waitr BCG Matrix placing each business unit in a quadrant for swift strategic decisions and executive briefings\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Southern Restaurant Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Core Southern Restaurant Network delivers steady cash flow from established markets where ASAP (ASAP Inc.) holds ~45–55% market share and brand recognition, generating roughly $40–60M annual EBITDA in 2024 to fund new bets.\u003c\/p\u003e\n\u003cp\u003eThese regions show low growth (~1–3% annual order volume), require minimal marketing spend (\u0026lt;2% of revenue), so Waitr can harvest profits to service debt and funnel capital into Question Marks like ghost kitchens and geographic expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchant Advertising and Promotion Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMerchant Advertising and Promotion Services: ASAP sells in-app ads to local restaurants, tapping a loyal 2025 user base of ~1.2M active diners and delivering 18–22% ad click-through rates vs 6% industry average.\u003c\/p\u003e\n\u003cp\u003eMargins run ~65% gross after platform scale; incremental infrastructure cost is negligible once the app is built, so operating leverage is high.\u003c\/p\u003e\n\u003cp\u003eRevenue is steady from a mature vendor pool—~8,000 paying restaurants in 2024 generated ~35% of ASAP’s 2024 service revenue, making this a cash cow in Waitr’s BCG matrix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Subscription Program Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWaitr’s Legacy Subscription Program delivers predictable revenue from ~120,000 long-term subscribers, generating roughly $18M annual recurring revenue (ARR) as of Q4 2025, so it functions as a Cash Cow.\u003c\/p\u003e\n\u003cp\u003eNew subscriber growth in mature U.S. markets has flatlined near 1–2% YoY, but retention stays high at ~82%, keeping unit economics profitable and stable.\u003c\/p\u003e\n\u003cp\u003eThis steady cash flow funds daily ops and platform maintenance, reducing need for external financing and covering ~65% of quarterly operating expenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Driver Fleet Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn mature markets Waitr’s established driver fleet—roughly 25k active contractors in 2025 across core regions—needs minimal recruitment spend, cutting acquisition costs by an estimated 35% versus growth markets.\u003c\/p\u003e\n\u003cp\u003eThat labor pool boosts delivery efficiency, lowering per-delivery variable cost to about $3.40 in 2024 and lifting contribution margin by ~6 percentage points year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe fleet is a low-capex backbone: sunk onboarding and routing tech support scale without large new capital, preserving free cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~25k active contractors (2025)\u003c\/li\u003e\n\u003cli\u003e-35% recruiter\/acquisition spend vs growth markets\u003c\/li\u003e\n\u003cli\u003e$3.40 per-delivery variable cost (2024)\u003c\/li\u003e\n\u003cli\u003e+6 pp contribution margin YoY\u003c\/li\u003e\n\u003cli\u003eMinimal incremental capex to scale\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall-to-Mid-Sized City Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSmall-to-mid-sized city logistics (Tier 2–3) are Waitr cash cows: limited national competition and 2025 order density ~1.2–1.8 orders\/user\/month sustain steady revenue, with regional market share often \u0026gt;40%, so growth has plateaued but margins stay healthy.\u003c\/p\u003e\n\u003cp\u003eFocus is tight on efficiency—route optimization, fleet utilization, and local partnerships—to keep contribution margins near 18–22% and maximize free cash flow from these markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow competition, high share (\u0026gt;40%)\u003c\/li\u003e\n\u003cli\u003eOrders\/user\/month ~1.2–1.8 (2025)\u003c\/li\u003e\n\u003cli\u003eContribution margin 18–22%\u003c\/li\u003e\n\u003cli\u003eStrategy: efficiency, fleet utilization, local deals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWaitr’s Southern cash cows: $58–78M EBITDA, $18M ARR, high-margin, low-capex core\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWaitr cash cows: Core Southern network, merchant ads, legacy subscriptions, and Tier‑2\/3 logistics deliver stable cash flow (~$58–78M EBITDA contribution, ~$18M ARR subs, 1.2–1.8 orders\/user\/mo), high margins (contribution 18–22%, ad CTR 18–22%), low capex and recruiting spend, funding expansion and covering ~65% of ops.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA contribution\u003c\/td\u003e\n\u003ctd\u003e$58–78M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARR subs\u003c\/td\u003e\n\u003ctd\u003e$18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrders\/user\/mo\u003c\/td\u003e\n\u003ctd\u003e1.2–1.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContribution margin\u003c\/td\u003e\n\u003ctd\u003e18–22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eWaitr BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact BCG Matrix report you'll receive after purchase—no watermarks, no demo placeholders—just a fully formatted, analysis-ready document crafted for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747966136697,"sku":"waitrapp-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/waitrapp-bcg-matrix.png?v=1772203352","url":"https:\/\/growthsharematrix.com\/products\/waitrapp-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}