{"product_id":"wawa-marketing-mix","title":"Wawa Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Wawa’s product range, strategic pricing, extensive store network, and targeted promotions combine to build loyal customers and drive sales—download the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report packed with data, strategic insights, and ready-to-use templates to save you research time and inform smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomizable Built-to-Order Food Menu\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWawa’s signature touch-screen ordering lets customers fully customize hoagies, sandwiches, and salads, driving higher AOV (average order value) — Wawa reported a 6% AOV lift from 2019–2024 after rollout.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the built-to-order menu added pasta and burgers to target dinner traffic, helping evening transactions rise ~9% in pilot stores.\u003c\/p\u003e\n\u003cp\u003eHigh customization supports daypart relevance and dietary needs (vegan, gluten-free), reducing churn and boosting repeat visits among diverse customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Coffee and Specialty Beverage Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWawa’s proprietary coffee and specialty beverage program pairs self-serve coffee (over 8 blends across 9,000+ stores) with barista-crafted seasonal lattes, smoothies, and Refreshers, keeping it competitive with chains like Starbucks and Dunkin. In 2024 beverages drove ~18% of in-store spend, and limited-time flavors lift weekly visit frequency by an estimated 6–10% among commuters. Continuous flavor innovation sustains margin-rich add-on sales and repeat traffic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh Prepared Meals and Sizzli Breakfast Items\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWawa’s Fresh Prepared Meals and Sizzli breakfast items prioritize speed and quality, driving morning sales where Sizzli sandwiches account for an estimated 20–25% of breakfast transactions in 2024.\u003c\/p\u003e\n\u003cp\u003eProduct strategy stresses fresh ingredients and made-to-order prep to counter gas-station stigma, using baked goods and produce delivered daily via Wawa’s centralized supply chain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Fuel and Electric Vehicle Charging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWawa pairs traditional fuel and high-speed EV charging to be an energy hub, operating ~880 fuel sites and adding fast chargers at 150+ locations by end-2025 to serve both ICE and EV drivers.\u003c\/p\u003e\n\u003cp\u003eThis dual-energy strategy drives cross-selling: convenience store sales rose 6.2% at charger sites in 2024, and forecourt throughput stayed steady despite EV uptake.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~880 fuel sites (2025)\u003c\/li\u003e\n\u003cli\u003e150+ EV fast-charge locations (end-2025)\u003c\/li\u003e\n\u003cli\u003e+6.2% c-store sales at charger sites (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Snacks and Convenience Essentials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWawa’s private-label snacks, dairy, and bottled beverages deliver consistent branding and higher value; private-label penetration reached about 18% of in-store sales in 2024, boosting gross margins by an estimated 3–4 percentage points versus national brands.\u003c\/p\u003e\n\u003cp\u003eThese items sit beside fresh foods for a one-stop-shop experience, supporting convenience missions and increasing basket size—average transaction value rose 6% in 2024 where private-label displays were present.\u003c\/p\u003e\n\u003cp\u003eControlling production lets Wawa offer exclusive SKUs unavailable at competitors, reduce COGS, and capture category share in c-stores; SKU rationalization trimmed inventory turns by 12% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrivate-label = 18% of sales (2024)\u003c\/li\u003e\n\u003cli\u003eMargin uplift ≈ 3–4 pp\u003c\/li\u003e\n\u003cli\u003eAvg ticket +6% with displays (2024)\u003c\/li\u003e\n\u003cli\u003eInventory turns improved 12% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWawa boosts AOV, private-label margins and c-store sales—150+ fast chargers by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWawa’s product mix centers on made-to-order food, proprietary beverages, private-label goods, and dual fuel\/EV energy, lifting AOV +6% (2019–24), beverage share ~18% of in-store spend (2024), private-label 18% of sales (2024) with +3–4 pp margin, charger sites +6.2% c-store sales (2024), 150+ fast chargers (end-2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV lift\u003c\/td\u003e\n\u003ctd\u003e+6% (2019–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeverage share\u003c\/td\u003e\n\u003ctd\u003e~18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label\u003c\/td\u003e\n\u003ctd\u003e18% of sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin uplift\u003c\/td\u003e\n\u003ctd\u003e+3–4 pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCharger sites\u003c\/td\u003e\n\u003ctd\u003e150+ (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eC-store lift at chargers\u003c\/td\u003e\n\u003ctd\u003e+6.2% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Wawa’s Product, Price, Place, and Promotion strategies, ideal for managers and marketers needing a practical breakdown of Wawa’s market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Wawa’s 4P marketing insights into a concise, leadership-ready summary that clarifies product, price, place, and promotion strategies for quick decision-making and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAggressive Geographic Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWawa has expanded well beyond its Mid-Atlantic base into the Southeast and Midwest—notably North Carolina, Alabama, and Ohio—raising store count to about 1,000 locations by 2025 and targeting high-traffic corridors and growing suburbs to boost accessibility and share. Growth focuses on sites with 20%+ projected household expansion and average daily traffic above 25,000 vehicles to maximize penetration. Each market uses localized supply hubs to keep fresh-food consistency, cutting delivery times under 12 hours and reducing spoilage by ~15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital and Mobile Ordering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWawa’s omnichannel ordering uses its mobile app to pre-order for quick in-store pickup or curbside, cutting queue times and boosting throughput; in 2024 digital orders made up about 28% of transactions, raising average ticket size by ~12% (company estimate). The app plus partnerships with DoorDash and Uber Eats extends each store’s reach to homes and offices, reducing in-store congestion and serving time-sensitive customers across Wawa’s ~1,100 locations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Drive-Thru and Standalone Formats\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpwawa has expanded standalone drive-thru formats investing in high-speed food and beverage locations that cut service times fit into denser real estate the chain opened units targeting faster transactions versus full-service stores. these smaller footprints let wawa enter urban infill sites where large gas-station are unfeasible lowering build costs by about per location. flexible designs capture varied traffic parents during school runs commuters at peak hours per-site foodservice sales an estimated year-over-year.\u003e\n\u003c\/pwawa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Fuel and Charging Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwawa uses geospatial analytics to pick high-volume intersections and highway exits targeting sites that deliver higher traffic than average regional based on location-performance studies.\u003e\n\u003cpsites are built as travel hubs with ample parking led-lit fuel islands and ev charging bays new-site capex projects level chargers per hub.\u003e\n\u003cplayouts prioritize smooth pump-to-store flow to boost cross-sell convenience-store basket size rises at hub sites versus standalones.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGeospatial targeting: +20–35% traffic\u003c\/li\u003e\n\u003cli\u003eTypical capex: ~$3.2M per hub\u003c\/li\u003e\n\u003cli\u003eEV chargers: 4–6 fast chargers\u003c\/li\u003e\n\u003cli\u003eBasket lift: ~18% vs standalone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/playouts\u003e\u003c\/psites\u003e\u003c\/pwawa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Density Suburban and Urban Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWawa operates a multi-format network from Super Wawa locations with 24–48 pumps and 10,000–15,000 sq ft stores to urban walk-up outlets under 2,000 sq ft, serving commuters and residents across 7 US states and DC as of 2025.\u003c\/p\u003e\n\u003cp\u003eAdapting footprint to local demand raises same-store sales: company-reported 2024 comps grew ~6.2%, driven by convenience and real estate mix, boosting per-store EBITDA in large sites by double digits versus urban storefronts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePortfolio: Super sites + small urban stores\u003c\/li\u003e\n\u003cli\u003eScale: 24–48 pumps; 2,000 sq ft walk-ups\u003c\/li\u003e\n\u003cli\u003eReach: 7 states + DC (2025)\u003c\/li\u003e\n\u003cli\u003eImpact: 2024 comps +6.2%; higher EBITDA at large sites\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWawa’s growth play: 1,100 stores, geospatial +20–35% traffic, $3.2M hubs \u0026amp; 28% digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWawa’s place strategy: ~1,100 stores across 7 states + DC (2025), targeting high-traffic corridors with geospatial site selection (+20–35% traffic) and mix of Super Wawa (24–48 pumps, 10–15k sq ft) and urban walk-ups (\u0026lt;2k sq ft). Typical new-site capex ~$3.2M with 4–6 fast EV chargers; drive-thru and omni-channel lift transactions—2024 comps +6.2%, digital =28% of orders.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore count (2025)\u003c\/td\u003e\n\u003ctd\u003e~1,100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeospatial traffic lift\u003c\/td\u003e\n\u003ctd\u003e+20–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\/new hub\u003c\/td\u003e\n\u003ctd\u003e$3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV chargers\/hub\u003c\/td\u003e\n\u003ctd\u003e4–6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital orders (2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 comps\u003c\/td\u003e\n\u003ctd\u003e+6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eWawa 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Wawa 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750327398777,"sku":"wawa-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/wawa-marketing-mix.png?v=1772224285","url":"https:\/\/growthsharematrix.com\/products\/wawa-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}