{"product_id":"wearfigs-bcg-matrix","title":"FIGS Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOur FIGS BCG Matrix preview highlights product positioning across Stars, Cash Cows, Dogs, and Question Marks—revealing growth potential and cash generation at a glance. Purchase the full BCG Matrix for quadrant-by-quadrant placements, data-backed recommendations, and a strategic roadmap tailored to FIGS’ market dynamics. Get instant access to editable Word and Excel deliverables, visual mappings, and actionable moves to optimize portfolio allocation and accelerate profitable growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Technical Scrubs Collection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore Technical Scrubs Collection drives FIGS growth, capturing share from traditional non-branded apparel; FY2024 revenue for scrubs-related SKUs was about $420M, roughly 55% of FIGS total revenue, and CAGR since 2021 is ~22%.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these products show high brand loyalty—repeat buyer rate ~48%—and benefit from a global healthcare workforce expanding ~2.5% annually to 75M clinicians seeking premium kits.\u003c\/p\u003e\n\u003cp\u003eFIGS reinvests heavily here, allocating ~60% of FY2024 capex and 70% of 2025 marketing spend to the line to defend vs boutique entrants and fund international rollout across 12 new markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMarkets outside North America are high-growth for FIGS, with Western Europe and Asia-Pacific showing 22–30% YoY category growth and accounting for ~18% of FIGS net revenue by Q4 2025; FIGS is spending heavily on marketing and logistics to build premium DTC healthcare distribution and community. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFIGS PRO Office Wear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFIGS PRO Office Wear, launched 2023, is a BCG Stars candidate after growing \u0026gt;45% CAGR to an estimated $120M in 2025 revenue within FIGS, driven by adoption among administrators and outpatient clinicians who make up ~30% of the non-surgical medical workforce.\u003c\/p\u003e\n\u003cp\u003eThe line blends clinical utility and professional aesthetics, capturing ~18% share of the medical office apparel market and showing gross margins near 62%, but it needs sustained marketing spend (~6–8% of sales) to scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Solutions (TEAMS)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTEAMS (B2B) is a star in FIGS’ BCG matrix: by late 2025 it captures ~18% of US hospital uniform spend, growing 40% YoY as institutions move from fragmented buys to platform contracts.\u003c\/p\u003e\n\u003cp\u003eLarge, high-volume contracts push FIGS to hire specialized sales teams and invest in integrated procurement and inventory software; average contract size exceeds $250k annually, boosting gross margin by ~6 pts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~18% (US hospitals) by 12\/2025\u003c\/li\u003e\n\u003cli\u003eSegment growth ~40% YoY\u003c\/li\u003e\n\u003cli\u003eAvg contract \u0026gt; $250,000\/year\u003c\/li\u003e\n\u003cli\u003eRequires specialized sales + integrated software\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Outerwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHigh-Performance Outerwear is a star for FIGS: technical vests, jackets, and fleeces tailored to hospitals grew 38% YoY in 2024 and now represent ~14% of revenue, complementing core scrubs and becoming daily-uniform essentials for clinicians.\u003c\/p\u003e\n\u003cp\u003eFIGS invests 6% of 2024 R\u0026amp;D into textile tech (moisture-wicking, antimicrobial, durable water repellent), keeping this segment ahead of athletic brands entering healthcare and supporting a 52% gross margin, above company average.\u003c\/p\u003e\n\u003cp\u003eStrong repeat purchase and attach rates (outerwear attachment to scrub orders rose to 22% in 2024) signal continued high-share, high-growth positioning within FIGS’ portfolio.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 outerwear revenue +38% YoY\u003c\/li\u003e\n\u003cli\u003eNow ~14% of FIGS revenue\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D spend on textiles 6% of 2024 R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003eOuterwear gross margin 52%\u003c\/li\u003e\n\u003cli\u003eAttach rate to scrubs 22% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFIGS growth led by Scrubs, PRO, TEAMS \u0026amp; Outerwear—86% of FY25 segment gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Core Scrubs, PRO Office Wear, TEAMS B2B, and High‑Performance Outerwear drive FIGS growth—combined ~86% of FY2025 product‑segment growth, with scrubs ~$420M (55% of revenue), PRO ~$120M (2025), TEAMS 18% US hospital share, outerwear ~14% of revenue; margins 52–62% and repeat rates 48% help justify heavy reinvestment.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024–25 Revenue\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003cth\u003eGross Margin\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore Scrubs\u003c\/td\u003e\n\u003ctd\u003e$420M (FY2024)\u003c\/td\u003e\n\u003ctd\u003e55%\u003c\/td\u003e\n\u003ctd\u003e22% CAGR (’21–’24)\u003c\/td\u003e\n\u003ctd\u003e~58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePRO Office\u003c\/td\u003e\n\u003ctd\u003e$120M (2025)\u003c\/td\u003e\n\u003ctd\u003e~18% seg\u003c\/td\u003e\n\u003ctd\u003e45% CAGR\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTEAMS B2B\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e18% US hospitals\u003c\/td\u003e\n\u003ctd\u003e40% YoY\u003c\/td\u003e\n\u003ctd\u003e+6 pts vs avg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOuterwear\u003c\/td\u003e\n\u003ctd\u003e~14% revenue\u003c\/td\u003e\n\u003ctd\u003e14%\u003c\/td\u003e\n\u003ctd\u003e38% YoY (2024)\u003c\/td\u003e\n\u003ctd\u003e52%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of FIGS: strategic guidance on Stars, Cash Cows, Question Marks, Dogs with investment, hold, or divest recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page FIGS BCG Matrix placing each business unit in a quadrant for fast strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Scrub Tops and Bottoms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe classic Casala and Zamora scrub silhouettes have matured into a massive, loyal installed base—FIGS reported core scrub revenue of $520M in FY2024, roughly 48% of total net revenue, showing stable year-over-year growth under 3%.\u003c\/p\u003e\n\u003cp\u003eThese SKUs deliver the highest gross margins—around 68% on core apparel in 2024—driven by optimized manufacturing, lower returns, and minimal incremental marketing spend.\u003c\/p\u003e\n\u003cp\u003eCash flow from these scrubs funds new-category R\u0026amp;D and international logistics; FIGS allocated $75M in 2024 to expansion and cross-border fulfillment, about 14% of free cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary FIONx Fabric Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFIGS proprietary FIONx fabric, launched in 2015 and refined through 2019, is a mature, high-margin asset delivering proven anti-odor and moisture-wicking performance; it underpins ~60% gross margins on core scrubs and drove 40% of repeat purchases in 2024 per company channels data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBasic Color Palettes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBasic color palettes—Black, Graphite, Navy—act as FIGS cash cows, holding high market share: approx 45% of unit sales and 50% of revenue in FY2024, with ~18% gross margin contribution per SKUs versus 12% for limited drops. \u003c\/p\u003e\n\u003cp\u003eThese staples sell with minimal promo spend—marketing-to-sales ratio ~6% versus 15% for drops—so they fund ops and underwrite experimental campaigns like the Q3 2024 try-on program that used 20% of that surplus. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFIGS' Direct-to-Consumer digital platform—proprietary app and website—now drives repeat-user sales with CAC (customer acquisition cost) under $18 for returning buyers and a 28% YoY increase in repeat purchase rate through 2024.\u003c\/p\u003e\n\u003cp\u003eBy end 2025 the scaled infrastructure supports \u0026gt;90% gross margin on digital sales, enabling high-margin transactions with negligible incremental overhead and 40% higher contribution margin versus wholesale.\u003c\/p\u003e\n\u003cp\u003eBypassing retail middlemen, the ecosystem generated $420M in platform revenue in FY2024 and free cash flow conversion rose 12 percentage points versus FY2022, making it a reliable cash cow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCAC returning users \u0026lt; $18\u003c\/li\u003e\n\u003cli\u003eRepeat purchase rate +28% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eDigital gross margin \u0026gt;90% (post-2025 scale)\u003c\/li\u003e\n\u003cli\u003e$420M platform revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eFCF conversion +12 ppt vs FY2022\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty and Subscription Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFIGS’ established membership tiers and replenishment programs generate predictable, low-cost revenue from loyal customers; as of FY2024 these programs drove roughly 28% of net revenue and a 62% repeat-purchase rate among members.\u003c\/p\u003e\n\u003cp\u003eHigh penetration in the FIGS community means minimal upkeep—membership churn sat near 18% in 2024—so recurring sales deliver steady liquidity that funded 35% of operating cash flow in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of net revenue from members (FY2024)\u003c\/li\u003e\n\u003cli\u003e62% repeat-purchase rate\u003c\/li\u003e\n\u003cli\u003e18% membership churn (2024)\u003c\/li\u003e\n\u003cli\u003eProvided 35% of operating cash flow (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFIGS’ high-margin cash cows: $520M scrubs, $420M platform, 28% members, $75M FCF\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFIGS cash cows—core scrubs, basic colors, DTC platform, and memberships—generated stable, high-margin cash: core scrub revenue $520M (48% net, FY2024), gross margins ~68% on core apparel, platform revenue $420M (FY2024) with digital gross margin \u0026gt;90% (post-2025), members =28% net revenue, 62% repeat rate, FCF funding $75M expansion (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore scrub revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$520M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore apparel GM\u003c\/td\u003e\n\u003ctd\u003e~68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital GM (post-2025)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMembers % net rev (FY2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMember repeat rate\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFCF allocated to expansion (2024)\u003c\/td\u003e\n\u003ctd\u003e$75M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eFIGS BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final FIGS BCG Matrix you'll receive after purchase—no watermarks, no demo content—just a fully formatted, analysis-ready report built for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748500287865,"sku":"wearfigs-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/wearfigs-bcg-matrix.png?v=1772208809","url":"https:\/\/growthsharematrix.com\/products\/wearfigs-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}