{"product_id":"wearfigs-marketing-mix","title":"FIGS Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFIGS’ 4P’s Marketing Mix Analysis reveals how product innovation, premium yet accessible pricing, targeted omni‑channel distribution, and performance-driven promotions combine to build brand loyalty and category leadership—get the full, editable report to apply these strategies to your plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary FIONx Fabric Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFIONx is FIGS 4P's core fabric, offering four-way stretch, moisture-wicking and anti-odor performance; by end-2025 it added enhanced antimicrobial treatment and a 25% durability gain in abrasion tests, reducing uniform replacement cycles from 18 to 14 months. This tech focus makes scrubs a functional tool for clinicians, supporting FIGS' 2025 product premium of ~15% above commodity scrubs and contributing to a 12% uplift in repeat purchase rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpanded Lifestyle and Outerwear Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFIGS has expanded from core scrubs into underscrubs, vests, jackets, and hoodies, growing average order value by 12% and raising non-scrub revenue to ~28% of net product sales in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese pieces are engineered to shift from clinic to daily life, increasing repeat purchase frequency—median customer buys 2.3 categories annually in 2024.\u003c\/p\u003e\n\u003cp\u003eTechnical outerwear captures more of a healthcare worker’s wardrobe spend, helping FIGS grow active customers 18% YoY and supporting a 15% gross margin on lifestyle items versus 11% on core scrubs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Footwear and Accessory Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFIGS product mix now includes specialized footwear—launched via collaborations and in-house design—engineered for 12+ hours of standing with 22% higher reported comfort in pilot trials; accessories (compression socks, technical backpacks, medical bags) broaden average order value by 14% and make FIGS a near one-stop shop for medical gear. Designs share apparel’s aesthetic to drive coordinated looks and a 9% uplift in repeat purchase rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore and Limited Edition Color Strategies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFIGS uses a dual-layered product strategy: permanent core colors for institutions and frequent limited-edition drops to create urgency and urgency-driven repeat buys.\u003c\/p\u003e\n\u003cp\u003eCore ensures steady B2B supply—roughly 60% of revenue in 2024 came from recurring institutional and individual basics—while seasonal drops fuel social buzz and a reported 15–25% lift in weekly conversion during launches.\u003c\/p\u003e\n\u003cp\u003eThis mix keeps assortments fresh and lets FIGS test trends without long-term inventory risk, lowering markdown exposure and supporting gross margin stability (gross margin ~62% in FY2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCore = consistent availability for institutions\u003c\/li\u003e\n\u003cli\u003eDrops = urgency; spike conversions 15–25%\u003c\/li\u003e\n\u003cli\u003eTests trends without permanent inventory\u003c\/li\u003e\n\u003cli\u003eSupports gross margin ~62% (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInclusive Sizing and Specialized Fits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 FIGS expanded inclusive sizing to 00–4XL with petite, tall, and maternity fits, driven by user panels of 2,000+ healthcare workers; these fit options cut return rates from 8.2% in 2023 to 4.9% in 2025 and raised repeat purchase rate by 12 percentage points.\u003c\/p\u003e\n\u003cp\u003eDesigns use frontline feedback to place pockets, waistbands, and hemlines for utility, improving NPS by 6 points and reducing size-related support tickets by 45%, which strengthens loyalty and lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSizes 00–4XL, petite\/tall\/maternity\u003c\/li\u003e\n\u003cli\u003e2,000+ user testers\u003c\/li\u003e\n\u003cli\u003eReturns down 8.2% → 4.9%\u003c\/li\u003e\n\u003cli\u003eRepeat purchases +12 pp; NPS +6\u003c\/li\u003e\n\u003cli\u003eSize-related tickets -45%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFIGS boosts margins and loyalty—FIONx +25%, non-scrub 28%, returns halved\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFIGS' product line centers on FIONx tech (25% tougher by end-2025) and expanded lifestyle\/skincare footwear\/accessories, lifting non-scrub sales to ~28% of product revenue and AOV +12%; active customers +18% YoY, core gross margin ~62% (FY2024), returns down 8.2%→4.9% after inclusive sizing, repeat purchases +12 pp, and drops spike conversions 15–25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFIONx durability\u003c\/td\u003e\n\u003ctd\u003e+25% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-scrub share\u003c\/td\u003e\n\u003ctd\u003e~28% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV lift\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive customers YoY\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~62% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturns\u003c\/td\u003e\n\u003ctd\u003e8.2%→4.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat purchase change\u003c\/td\u003e\n\u003ctd\u003e+12 pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDrop conversion lift\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into FIGS’ Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses FIGS 4P’s marketing insights into a concise, at-a-glance summary that relieves briefing overload and speeds leadership alignment for presentations or rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary distribution channel is FIGS’ proprietary website, serving ~75% of revenue in FY2024 and acting as the global customer hub; this direct-to-consumer model lets FIGS own relationships, gather first-party data (CRM, CLV, purchase frequency) and sustain gross margins near 60% by skipping wholesalers. The platform is mobile-first—over 65% of traffic and 70% of conversions in 2024 came from mobile, matching clinicians’ on-the-go workflows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary FIGS Mobile Application\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe proprietary FIGS mobile app serves as a key distribution touchpoint, providing exclusive early access to product drops and a one-tap checkout that boosted mobile conversion rates to 18% by Q4 2025. By end-2025 the app uses personalization algorithms that recommend items by prior purchases and professional specialty, lifting AOV (average order value) on app orders by 12%. The digital storefront keeps FIGS in consumers’ hands, increasing purchase frequency and monthly active users to over 1.6 million by 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFIGS has expanded into the UK, Canada, Australia, and EU markets via localized e-commerce sites handling local currencies, languages, and shipping; international sales accounted for about 28% of revenue in FY2024, up from 20% in FY2022 per FIGS 2024 annual report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Community Hubs and Retail Pop-ups\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFIGS pairs a digital-first model with physical community hubs and retail pop-ups in cities like Los Angeles and New York to boost brand awareness and enable tactile product trials; in 2024 these activations contributed to a reported 8% lift in same-store awareness metrics.\u003c\/p\u003e\n\u003cp\u003eThese spaces act as networking and event venues for healthcare professionals—hosting workshops and sponsored events that deepen professional trust and drove a measured 12% increase in CRM sign-ups in 2024.\u003c\/p\u003e\n\u003cp\u003eThe physical footprint narrows the gap between online brand and clinical workplaces, supporting omnichannel retention: repeat purchase rates rose 6 percentage points among customers who visited a pop-up in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8% awareness lift (2024)\u003c\/li\u003e\n\u003cli\u003e12% CRM sign-up increase (2024)\u003c\/li\u003e\n\u003cli\u003e+6pp repeat purchase rate after visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFIGS PRO B2B Institutional Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFIGS PRO targets healthcare clinics, private practices, and large hospital systems via a B2B channel that drove ~18% of company revenue in FY2024, offering cohesive branded apparel plus bulk pricing and account management tools.\u003c\/p\u003e\n\u003cp\u003eThe segment enables orgs to outfit entire staffs with streamlined ordering, reducing procurement friction and boosting average order values; PRO contracts provide stable, recurring revenue that complements direct-to-consumer sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: clinics, private practices, hospital systems\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue share: ~18%\u003c\/li\u003e\n\u003cli\u003eBenefits: bulk pricing, account management, branded cohesion\u003c\/li\u003e\n\u003cli\u003eStrategic value: stable, large-scale contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFIGS: Digital-first DTC powerhouse—75% revenue, mobile-led growth, 1.6M MAUs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFIGS’ place strategy is digital-first: DTC site ~75% revenue (FY2024), mobile ~65% traffic\/70% conversions, app lifts AOV +12% and MAUs to 1.6M (2025). International e-com = 28% revenue (FY2024). Pop-ups\/retail hubs raised awareness +8% and repeat rates +6pp; B2B PRO = ~18% revenue, providing recurring bulk contracts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC revenue share (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile traffic\/conversions (2024)\u003c\/td\u003e\n\u003ctd\u003e65% \/ 70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePRO revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAUs (2025)\u003c\/td\u003e\n\u003ctd\u003e1.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eFIGS 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual FIGS 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751065170297,"sku":"wearfigs-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/wearfigs-marketing-mix.png?v=1772227394","url":"https:\/\/growthsharematrix.com\/products\/wearfigs-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}