{"product_id":"wendys-marketing-mix","title":"Wendy's Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eWendy’s leverages fresh-focused product innovation, value-driven pricing, extensive franchised and digital distribution, and bold, social-first promotions to stand out in fast food—discover how these elements interlock to drive growth. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research, benchmark strategies, and apply actionable insights for business or academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignature Square Beef Patties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWendy's differentiates with fresh, never-frozen North American beef in its signature square patties, a core brand pillar that boosts perceived taste and texture versus frozen rivals.\u003c\/p\u003e\n\u003cp\u003eThis quality claim supports premium positioning and drives higher AUVs (average unit volumes): company restaurants averaged $1.9M AUV in 2024, up 4% year-over-year.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Wendy's streamlined supply chain—consolidating 12 regional meat processors and cutting lead times 18%—to ensure consistent patty standards across global franchises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Chicken and Salad Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWendy’s Diversified Chicken and Salad Portfolio expands beyond beef with premium chicken sandwiches—spicy, breaded, and grilled—driving menu mix diversification; chicken sales grew ~7% systemwide in 2024, per Wendy’s filings. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIconic Frosty Desserts and Sides\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Frosty, a hybrid between a milkshake and soft-serve, remains Wendy’s signature dessert and drives strong brand recognition—Wendy’s reported desserts and sides contributed an estimated 8–10% of US same-store sales in 2024, boosting store traffic. Natural-cut sea salt fries and baked potatoes—rare in QSR—raise average check via add-ons; in 2024 bakeries\/sides upsell lifted average ticket by ~5–7%. These distinct items improve the meal mix and support higher repeat rates, with desserts showing higher attach rates during evening dayparts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBreakfast Expansion and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Wendy's breakfast lineup—anchored by the Breakfast Baconator and seasoned potatoes—helped lift morning sales; company data shows breakfast added about 4–6% to systemwide same-store sales in 2024–25 and raised morning traffic 8% vs. 2023.\u003c\/p\u003e\n\u003cp\u003eThe product push targeted share from McDonald’s and Starbucks by boosting early-hour utilization; innovation centers on portable, high-protein items for commuters, with avg. check up 10–12% in breakfast transactions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBreakfast launched nationwide by 2025\u003c\/li\u003e\n\u003cli\u003eBreakfast drove +4–6% SSS (2024–25)\u003c\/li\u003e\n\u003cli\u003eMorning traffic +8% year-over-year\u003c\/li\u003e\n\u003cli\u003eAvg. breakfast check +10–12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomization and Limited-Time Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWendy's product strategy centers on customization, letting guests swap toppings and sauces to suit diets or taste; in 2024, customizable items drove a reported 12% higher ticket size on average.\u003c\/p\u003e\n\u003cp\u003eWendy's also uses Limited-Time Offerings (LTOs) to boost visits and test menu stays; 2023–24 LTOs lifted quarterly same-store sales spikes by up to 2.5% and increased social impressions by 18%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCustomization: higher check size (+12% in 2024)\u003c\/li\u003e\n\u003cli\u003eLTOs: SSS lift up to 2.5%\u003c\/li\u003e\n\u003cli\u003eLTOs: social reach +18% (2023–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWendy’s growth: Fresh beef, expanded chicken \u0026amp; breakfast drive higher AUV and traffic\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWendy’s product strategy hinges on fresh, never-frozen beef, expanded chicken\/salad offerings, the Frosty dessert, and nationwide breakfast (launched 2025) to raise AUV and traffic—2024 AUV $1.9M (+4% YoY); chicken +7% sales; desserts\/sides 8–10% of US SSS; breakfast added 4–6% SSS and +8% morning traffic; customization +12% ticket; LTOs +2.5% quarterly SSS.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUV\u003c\/td\u003e\n\u003ctd\u003e$1.9M (+4%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChicken sales\u003c\/td\u003e\n\u003ctd\u003e+7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesserts\/sides\u003c\/td\u003e\n\u003ctd\u003e8–10% SSS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBreakfast SSS\u003c\/td\u003e\n\u003ctd\u003e+4–6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMorning traffic\u003c\/td\u003e\n\u003ctd\u003e+8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomization\u003c\/td\u003e\n\u003ctd\u003e+12% ticket\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLTO SSS lift\u003c\/td\u003e\n\u003ctd\u003eup to 2.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Wendy’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context—to help managers, consultants, and marketers benchmark positioning, craft strategy, or adapt materials for reports and presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Wendy’s 4P marketing mix into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to streamline decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Franchise and Corporate Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWendy's operates over 7,000 restaurants worldwide, ~85% in the United States, blending company-owned and franchise units to scale rapidly while keeping brand standards; franchise fees and royalties drove roughly $1.2 billion of system revenues in 2024. \u003c\/p\u003e\n\u003cp\u003eAs of 2025, management targets growth in the UK and Central Asia, adding ~120 net new international units in 2023–24 to diversify revenue and reduce US concentration risk. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext Gen Restaurant Designs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWendy’s Next Gen Restaurant Designs use smaller footprints and tech-forward layouts, with high-capacity kitchens and delivery pick-up windows to serve off-premise demand; as of 2024 about 60% of U.S. systemwide sales were off-premise, so this lowers unit costs and boosts throughput.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Ordering and Mobile App Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Wendy's mobile app acts as a primary digital storefront, letting customers browse menus, customize orders, and pay remotely, with 2024 app users topping 20 million and average check via app ~12% higher than in-store.\u003c\/p\u003e\n\u003cp\u003eThe app ties directly to Wendy's Rewards loyalty program, driving repeat visits—rewards members accounted for ~35% of digital orders in 2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025 digital sales made up roughly 25–30% of total systemwide sales, showing Wendy's move into a tech-enabled food model is paying off.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Delivery Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWendy's partners with DoorDash, Uber Eats, and Grubhub to boost accessibility; in 2024 delivery sales represented about 12% of systemwide sales, extending reach beyond restaurants to homes and offices.\u003c\/p\u003e\n\u003cp\u003eThis distribution targets convenience-seekers who prefer delivery over drive-thru or dine-in, helping capture urban and millennial segments and support digital sales growth—Wendy's reported 18% growth in digital sales in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDelivery partners: DoorDash, Uber Eats, Grubhub\u003c\/li\u003e\n\u003cli\u003e2024 delivery ≈ 12% of systemwide sales\u003c\/li\u003e\n\u003cli\u003e2024 digital sales growth: 18%\u003c\/li\u003e\n\u003cli\u003eStrategy: capture convenience-focused customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDrive-Thru and Pickup Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWendy's has pushed dual-lane drive-thrus and AI-enabled ordering to cut wait times and boost accuracy; in 2024 pilot sites reported up to 20% faster throughput and a 12% drop in order errors.\u003c\/p\u003e\n\u003cp\u003eMobile pickup gets dedicated parking at many US locations; by Q3 2025 mobile orders made up ~28% of digital sales, improving average check and reducing in-store congestion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDual-lane + AI: +20% throughput\u003c\/li\u003e\n\u003cli\u003eOrder errors: -12%\u003c\/li\u003e\n\u003cli\u003eMobile orders: ~28% of digital sales (Q3 2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWendy’s: 7K+ units, 20M app users, Next‑Gen tech fuels 25–30% digital sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWendy’s places mix combines 7,000+ restaurants (~85% US), growing international footprint (+120 net units 2023–24), tech-enabled Next Gen stores and app-driven pickup\/delivery (digital sales 25–30% in 2025; delivery ~12% of sales in 2024) to lower unit costs, boost throughput (dual-lane +20%) and raise check size (app users 20M; app checks ~12% higher).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal restaurants\u003c\/td\u003e\n\u003ctd\u003e7,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS share\u003c\/td\u003e\n\u003ctd\u003e~85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational net adds\u003c\/td\u003e\n\u003ctd\u003e+120 (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e25–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery share\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e20M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput gain (pilot)\u003c\/td\u003e\n\u003ctd\u003e+20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eWendy's 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Wendy's 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises. It covers Product, Price, Place, and Promotion with actionable insights and examples tailored to Wendy’s current market position. This is the exact, fully finished file ready for immediate use. Purchase and download with full confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750465515897,"sku":"wendys-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/wendys-marketing-mix.png?v=1772225088","url":"https:\/\/growthsharematrix.com\/products\/wendys-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}