{"product_id":"wesfarmers-marketing-mix","title":"Wesfarmers Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eWesfarmers leverages a diversified product portfolio, competitive pricing, extensive retail distribution, and targeted promotions to sustain market leadership across sectors like Bunnings and Kmart—this concise snapshot highlights strategic alignment and operational scale. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to see detailed product positioning, pricing architecture, channel strategy, and promotional tactics you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Home Improvement and Outdoor Living\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBunnings remains Wesfarmers’ cornerstone in home improvement, supplying DIY tools, building materials and garden supplies; it accounted for about A$14.9bn in FY2024 sales and drove group retail growth. By end-2025 the product mix broadened into smart-home tech and trade services, adding estimated A$400–600m in incremental revenue and targeting a larger renovation share. The segment prioritises high-quality, durable goods for homeowners and commercial contractors, with trade sales rising ~6% YoY.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral Merchandise and Apparel Value Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Kmart Group, including Target, sells wide-ranging apparel, homewares and toys to budget shoppers; Kmart reported A$6.6bn in Australian sales for FY2024 across Kmart and Target, driven by value-led ranges. Kmart’s private label Anko delivers design-led products at ~30–50% lower prices than department stores, with vertical integration letting Wesfarmers control design and quality and sustain high inventory turns—Kmart ANZ averaged ~8–10 inventory turns in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOffice Solutions and Technology Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOfficeworks is Wesfarmers’ primary outlet for stationery, office furniture and tech for students and SMEs, with FY2025 sales ~A$3.1bn and a 6% annual range shift toward hybrid-work products (adjustable desks, video-conference kits, cloud-ready routers). By late 2025 product mix emphasizes digital infrastructure and peripherals; value-added services — in-store printing, tech support plans, and electronics recycling — raised average transaction value by ~8% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth Beauty and Wellness Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWesfarmers Health, led by Priceline, sells pharmaceuticals, beauty treatments, and wellness services, blending premium cosmetic brands with essential healthcare items to reach diverse demographics.\u003c\/p\u003e\n\u003cp\u003eThe division added specialized health services and digital tracking tools; Priceline reported FY2025 segment sales of ~A$3.1bn, with health \u0026amp; beauty growth of ~6% year-on-year to June 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFast facts: A$3.1bn FY25 sales\u003c\/li\u003e\n\u003cli\u003e~6% YoY growth to Jun 2025\u003c\/li\u003e\n\u003cli\u003eMix: high-end cosmetics + essentials\u003c\/li\u003e\n\u003cli\u003eFeatures: specialized services + digital tracking\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Chemicals Energy and Fertilisers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpwescef chemicals energy fertilisers makes and sells ammonia ammonium nitrate that supply australia mining farming sectors supporting stable b2b demand revenue contribution near a\u003e\n\u003cpthe division is shifting to low-emission production and pilot green hydrogen projects targeting net-zero-aligned output by cutting scope emissions intensity vs levels.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eCore products: ammonia, ammonium nitrate, NPK fertilisers\u003c\/li\u003e\u003cli\u003eKey markets: mining explosives, broadacre agriculture\u003c\/li\u003e\u003cli\u003e2024 revenue ~A$1.1bn; stable long-term contracts\u003c\/li\u003e\u003cli\u003eSustainability: green H2 pilots; -18% emissions intensity vs 2019\u003c\/li\u003e\n\u003c\/pthe\u003e\u003c\/pwescef\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWesfarmers FY24: Bunnings A$14.9bn, Kmart A$6.6bn, Officeworks \u0026amp; Health A$3.1bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBunnings A$14.9bn FY24; +A$400–600m smart-home by 2025; Kmart Group A$6.6bn FY24; Anko private label 30–50% cheaper; Officeworks A$3.1bn FY25; hybrid-work mix +6% shift; Priceline\/Wesfarmers Health A$3.1bn FY25; health \u0026amp; beauty +6% YoY; WesCEF A$1.1bn 2024; emissions intensity -18% vs 2019.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eDivision\u003c\/th\u003e\n\u003cth\u003eFY\u003c\/th\u003e\n\u003cth\u003eSales (A$bn)\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBunnings\u003c\/td\u003e\n\u003ctd\u003eFY24\/25\u003c\/td\u003e\n\u003ctd\u003e14.9\u003c\/td\u003e\n\u003ctd\u003e+A$400–600m smart-home\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKmart Group\u003c\/td\u003e\n\u003ctd\u003eFY24\u003c\/td\u003e\n\u003ctd\u003e6.6\u003c\/td\u003e\n\u003ctd\u003eAnko -30–50% price\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOfficeworks\u003c\/td\u003e\n\u003ctd\u003eFY25\u003c\/td\u003e\n\u003ctd\u003e3.1\u003c\/td\u003e\n\u003ctd\u003e+6% hybrid products\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWesfarmers Health\u003c\/td\u003e\n\u003ctd\u003eFY25\u003c\/td\u003e\n\u003ctd\u003e3.1\u003c\/td\u003e\n\u003ctd\u003e+6% health \u0026amp; beauty\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWesCEF\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003e1.1\u003c\/td\u003e\n\u003ctd\u003e-18% emissions intensity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Wesfarmers’ Product, Price, Place, and Promotion strategies, grounded in actual brand practices and market context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Wesfarmers' 4P marketing insights into a concise, at-a-glance summary that’s ideal for leadership briefings, enabling quick strategic alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Brick and Mortar Retail Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWesfarmers operates over 2,000 stores across Australia and New Zealand, giving it one of the largest brick-and-mortar footprints in the region and supporting FY2024 group sales of AUD 35.3 billion. These stores are sited in high-traffic metropolitan corridors and regional hubs to reach city and rural shoppers, capturing broad demographic segments. Stores function as shopping destinations and as local fulfillment points for click-and-collect, which accounted for about 12% of online orders in 2024. The physical network reduces last-mile costs and shortens pickup times, boosting customer convenience and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Omnichannel and Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneDigital coordinates Wesfarmers brands’ online presence, delivering a seamless omnichannel shopping experience across Coles, Bunnings and Kmart.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 mobile apps and websites were scaled to peak loads, supporting a 28% e-commerce sales rise year-on-year and handling daily peaks above 1.2 million sessions.\u003c\/p\u003e\n\u003cp\u003eReal-time inventory feeds power stock visibility and let customers pick home delivery or rapid in-store pickup, cutting average fulfillment time to under 3 hours for click-and-collect.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Distribution and Fulfillment Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWesfarmers' localized distribution and fulfillment centers move goods fast from global suppliers to local shelves; the group reported a A$420m logistics investment in FY2024 to expand automation. Automated sites near Sydney, Melbourne and Brisbane cut lead times by ~25% and process peak flows for private-label lines—Coles-brand volumes rose 18% in 2024—keeping in-stock rates above 97% during high demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Commercial Supply Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWesfarmers’ industrial and safety divisions run ~120 specialty branches and 15 distribution hubs, sited near mining and industrial precincts to serve B2B clients quickly; in FY2024 these units contributed ~A$1.1bn to group revenue, supporting rapid delivery of PPE and heavy industrial chemicals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into New Zealand Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWesfarmers is growing Bunnings and Kmart in New Zealand, boosting international sales—NZ contributed about NZD 1.1bn to group revenue in FY2024, helping diversify from Australia.\u003c\/p\u003e\n\u003cp\u003eLocalised NZ supply chains align stock with regional tastes and seasons, reducing stockouts and lowering logistics costs by an estimated 5–7% versus centralised sourcing.\u003c\/p\u003e\n\u003cp\u003eThis footprint cuts Australia-country risk and smooths revenue volatility; in 2024 NZ ops improved segment EBIT margin by ~0.3 percentage points.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNZ revenue ~NZD 1.1bn (FY2024)\u003c\/li\u003e\n\u003cli\u003eLogistics cost saving estimate 5–7%\u003c\/li\u003e\n\u003cli\u003eEBIT margin uplift ~0.3 pp in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWesfarmers: A$35.3bn FY24, logistics lift stock \u0026gt;97% and 12% click‑\u0026amp;‑collect\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWesfarmers’ 2,000+ stores and omnichannel platform drove FY2024 sales A$35.3bn, with click-and-collect ~12% of online orders and sub-3-hour fulfillment; A$420m logistics spend in FY2024 cut lead times ~25% and kept in-stock \u0026gt;97%. NZ added ~NZD1.1bn (FY2024) and lifted segment EBIT ~0.3pp; e-commerce sessions peaked \u0026gt;1.2m daily after 28% YoY online growth by end-2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 sales\u003c\/td\u003e\n\u003ctd\u003eA$35.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics spend\u003c\/td\u003e\n\u003ctd\u003eA$420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClick\u0026amp;Collect share\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-stock rate\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;97%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNZ revenue\u003c\/td\u003e\n\u003ctd\u003e~NZD1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eWesfarmers 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Wesfarmers 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749924974969,"sku":"wesfarmers-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/wesfarmers-marketing-mix.png?v=1772220336","url":"https:\/\/growthsharematrix.com\/products\/wesfarmers-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}