{"product_id":"westpac-business-model-canvas","title":"Westpac Bank Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWestpac Bank Business Model Canvas: Uncover Value, Revenue Streams \u0026amp; Risks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Westpac Bank’s business model—this concise Business Model Canvas exposes the bank’s value propositions, customer segments, and revenue levers to help you spot growth and risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Technology Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWestpac partners with Microsoft and AWS to modernize core banking, migrating petabytes of legacy data into secure cloud environments—cutting estimated IT maintenance costs by up to 25% and improving deployment velocity (target: 40% faster releases as of 2025). These alliances boost high availability and security for rising digital transactions, supporting Westpac’s cloud-first strategy that handled a 22% year-on-year increase in online payments in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech and Innovation Collaborations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWestpac, via its Westpac Ventures VC arm, has invested in 18 fintechs since 2018 and integrates partners to roll out features like near-real-time payments (Osko\/RTP scale) and AI-driven budgeting used by ~1.2M customers in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage Broker Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAround 55% of Westpac Group’s new home loans were sourced via third-party mortgage brokers in FY2024, making brokers vital intermediaries that extend reach beyond branches and deliver professional credit advice; strong broker relationships sustain a steady pipeline of residential and SME lending and supported roughly AUD 60bn of originations in FY2024, securing market share in key suburbs and regional corridors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Regulatory Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWestpac partners with APRA, ASIC and NZ regulators for systemic stability, sharing transaction and liquidity data daily and meeting capital ratios (APRA CET1 10.5%+ targets); compliance covers AML\/CTF laws with \u0026gt;99% regulatory reporting uptime in 2024.\u003c\/p\u003e\n\u003cp\u003eWestpac also collaborates on Australia’s Trusted Digital Identity Framework and open banking (Consumer Data Right) pilots, exchanging APIs for over 2.5 million consented customer data shares in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDaily data feeds to APRA\/ASIC\u003c\/li\u003e\n\u003cli\u003eAPRA CET1 alignment (10.5%+ targets)\u003c\/li\u003e\n\u003cli\u003e\u0026gt;99% regulatory reporting uptime (2024)\u003c\/li\u003e\n\u003cli\u003e2.5M+ CDR data shares (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Merchant Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpwestpac partners with major retailers and service providers to embed payment financing options into point-of-sale systems capturing high-frequency transaction flows processed in retail payments fy2024 boosting merchant-acquiring volumes data insights.\u003e\n\u003cpthese alliances power co-branded loyalty offers and split-payment plans raising card spend retention giving westpac granular consumer spending data for targeted lending product design.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~A$400bn retail payments FY2024\u003c\/li\u003e\n\u003cli\u003eIntegrated POS financing (BNPL-style) partnerships\u003c\/li\u003e\n\u003cli\u003eHigher transaction data for credit models\u003c\/li\u003e\n\u003cli\u003eStronger consumer ecosystem presence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pwestpac\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWestpac partners drive cloud savings, fintech growth \u0026amp; AUD400bn payments momentum\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWestpac’s key partners—Microsoft, AWS, fintechs (18 investments since 2018), mortgage brokers (55% of new home loans, ~AUD60bn originations FY2024), regulators (APRA\/ASIC data feeds; CET1 10.5%+ target) and merchants—support cloud migration (25% IT cost cut target), 22% YoY online payments growth (2024) and ~AUD400bn retail payments FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2024\/2025 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud (Microsoft\/AWS)\u003c\/td\u003e\n\u003ctd\u003e25% IT cost cut target; 40% faster releases (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintech investments\u003c\/td\u003e\n\u003ctd\u003e18 deals since 2018; 1.2M AI users (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage brokers\u003c\/td\u003e\n\u003ctd\u003e55% new loans; ~AUD60bn originations (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulators\u003c\/td\u003e\n\u003ctd\u003eAPRA CET1 10.5%+; \u0026gt;99% reporting uptime (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchants\u003c\/td\u003e\n\u003ctd\u003e~AUD400bn retail payments (FY2024); 2.5M+ CDR shares (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Westpac Bank detailing its nine blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—aligned with its retail, institutional and wealth strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Westpac’s banking model with editable cells to quickly identify core revenue streams, cost drivers and customer segments—ideal for boardrooms, team collaboration, and saving hours on formatting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit Risk Management and Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWestpac assesses borrower creditworthiness for retail and corporate loans using advanced data analytics and risk models to set rates and limits, aiming to keep non-performing loans low; at 30 Sep 2025 Westpac reported a 90+ day delinquincy ratio around 0.8% and total loans of AU$530bn, which guides provisioning and pricing decisions to protect net interest margin and balance-sheet resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platform Development and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWestpac spends about A$350–400m annually on digital transformation, continuously updating mobile apps and web portals, running 24\/7 cybersecurity monitoring, and integrating AI-driven personalization (chatbots, credit offers) to boost digital adoption; in 2024 digital transactions exceeded 1.6bn, underlining the need for seamless, secure interfaces as branch transactions decline by ~12% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWestpac dedicates large teams and ~A$1.2bn in 2024 compliance spend to monitor legal requirements and report financial activity to APRA, ASIC and AUSTRAC, using internal audits, anti‑money laundering (AML) systems and transaction screening to meet capital adequacy targets (CET1 11.5% at 30 Sep 2024). Staying compliant is continuous work that prevents penalties, preserves licences across Australia, NZ and Asia, and supports customer trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Service and Financial Advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWestpac’s staff deliver expert financial advice across branches, phone, and video, handling complex planning, wealth management and mortgages to sustain long-term client relationships; in 2024 Westpac reported 1.6 million customers using adviser services and advisers managed ~A$150bn in advised balances.\u003c\/p\u003e\n\u003cp\u003eThis human-centric service complements digital channels by addressing high-value needs that require personalized attention, reducing churn for customers with net worths above A$500k.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.6M customers using adviser services (2024)\u003c\/li\u003e\n\u003cli\u003e~A$150bn advised balances (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: wealth, mortgages, complex planning\u003c\/li\u003e\n\u003cli\u003eChannels: branch, phone, video\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWestpac regularly designs and launches targeted products—like sustainable finance lines and youth accounts—using market research, product testing, and strategic campaigns; in 2024 Westpac reported A$2.3bn in transactional and product fees supporting these efforts and saw 6% YoY growth in new retail product uptake.\u003c\/p\u003e\n\u003cp\u003eConstant product refreshes let Westpac respond to economic shifts and competitor moves, reducing product churn by ~1.2 percentage points in 2024 and helping maintain a 9.8% CET1 capital ratio at 31 Dec 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 product fee revenue: A$2.3bn\u003c\/li\u003e\n\u003cli\u003eNew retail product uptake: +6% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eProduct churn reduction: ~1.2ppt (2024)\u003c\/li\u003e\n\u003cli\u003eCET1 ratio: 9.8% (31 Dec 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWestpac: AU$530bn loans, robust digital scale, A$150bn advised assets and strong capital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWestpac’s key activities: credit assessment and loan pricing (total loans AU$530bn; 90+ day delinquency ~0.8% at 30 Sep 2025), digital ops and cybersecurity (A$350–400m p.a.; \u0026gt;1.6bn digital transactions in 2024), compliance (A$1.2bn in 2024; CET1 11.5% at 30 Sep 2024) and advisory\/product teams (1.6M advised customers; ~A$150bn advised balances; A$2.3bn product fees in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal loans\u003c\/td\u003e\n\u003ctd\u003eAU$530bn (30 Sep 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e90+ day delinquency\u003c\/td\u003e\n\u003ctd\u003e~0.8% (30 Sep 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital transactions\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1.6bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital spend\u003c\/td\u003e\n\u003ctd\u003eA$350–400m p.a.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance spend\u003c\/td\u003e\n\u003ctd\u003eA$1.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCET1\u003c\/td\u003e\n\u003ctd\u003e11.5% (30 Sep 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvised customers\u003c\/td\u003e\n\u003ctd\u003e1.6M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvised balances\u003c\/td\u003e\n\u003ctd\u003e~A$150bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct fees\u003c\/td\u003e\n\u003ctd\u003eA$2.3bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Westpac Bank Business Model Canvas—not a mockup or sample—and it matches exactly the file you’ll receive after purchase, ready for editing and presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748668387705,"sku":"westpac-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/westpac-business-model-canvas.png?v=1772210399","url":"https:\/\/growthsharematrix.com\/products\/westpac-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}