{"product_id":"wingstop-marketing-mix","title":"Wingstop Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Wingstop’s focused product lineup, value-driven pricing, targeted store and delivery channels, and viral promotional tactics combine to fuel growth—this preview only hints at the full strategic picture; purchase the complete 4P’s Marketing Mix Analysis for a ready-to-use, editable report packed with data, examples, and actionable insights ideal for presentations, benchmarking, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignature Flavor Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWingstop differentiates via a proprietary lineup of eleven core flavors, from Mango Habanero to Lemon Pepper, positioning wings as a premium, customizable experience rather than a commodity.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Wingstop formalized rotating limited-time-offer flavors, boosting visit frequency; quarterly LTOs helped sustain traffic and contributed to same-store sales growth, supporting the brand’s repeat-visit strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Protein Variety\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWingstop’s core lineup—classic bone-in wings, boneless wings, and chicken tenders—targets varied textures and price points, driving a 2024 mix where wings accounted for ~72% of chicken sales and boneless\/tenders made up the rest. The 2022 Chicken Sandwich, now permanent by 2025, captured lunch traffic, lifting same-store sales 3.1% in 2023–24 and expanding non-wing customers by ~9%. This range boosts chicken utilization across the supply chain and supports full meal combos, improving check size by ~6%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality-Focused Cook-to-Order Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWingstop keeps a strict cook-to-order policy so wings are hand-sauced and tossed fresh, preserving heat and quality for pickup and delivery; in 2024 digital sales made up about 54% of systemwide sales, showing demand for fresh delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComplementary Sides and Dips\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWingstop pairs wings with a tight sides lineup—seasoned fries, veggie sticks, and house-made ranch and blue cheese—that boosts flavors and margins; in 2024 sides\/dips contributed an estimated 18–22% uplift in average check per transaction.\u003c\/p\u003e\n\u003cp\u003eThe ranch, with reported social media mentions up 34% year-over-year in 2024, acts as a cult product that increases repeat visits and drives bundle purchases, improving unit economics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin add-ons: +18–22% avg check\u003c\/li\u003e\n\u003cli\u003eKey SKUs: seasoned fries, veggie sticks, ranch, blue cheese\u003c\/li\u003e\n\u003cli\u003eRanch mentions +34% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eDrives bundles, repeat visits, brand differentiation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeverage and Combo Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePackaging is engineered for durability and heat retention to support Wingstop’s \u0026gt;70% off-premise mix, reducing cold\/steamed returns and preserving product quality during the 15–40 minute average delivery window.\u003c\/p\u003e\n\u003cp\u003eCombo meals bundle proteins, sides, and drinks into one SKU, boosting average ticket size—Wingstop reported a U.S. AUV (average unit volume) of about $1.4M in 2024—while simplifying choices and speeding service at peak times.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDurable, insulated packaging cuts complaints\u003c\/li\u003e\n\u003cli\u003eOptimized for 70%+ off-premise orders\u003c\/li\u003e\n\u003cli\u003eCombos raise AUV and simplify ops\u003c\/li\u003e\n\u003cli\u003eSingle-SKU combos reduce prep time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWingstop: 54% Digital, 72% Wings, $1.4M AUV — Ranch Mentions +34% YoY\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWingstop’s product mix centers on 11 core sauces, core proteins (bone-in, boneless, tenders), durable packaging for 70%+ off-premise, and LTOs driving frequency; 2024 digital sales ~54%, wings ~72% of chicken sales, ranch mentions +34% YoY, combos lifted AUV to ~$1.4M (U.S., 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e~54%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWings share\u003c\/td\u003e\n\u003ctd\u003e~72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRanch mentions YoY\u003c\/td\u003e\n\u003ctd\u003e+34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eU.S. AUV\u003c\/td\u003e\n\u003ctd\u003e~$1.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Wingstop’s Product, Price, Place, and Promotion strategies—ideal for managers and marketers needing a clear benchmark of the brand’s positioning, tactics, and competitive context, with real examples and strategic implications ready for reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Wingstop's 4Ps into a concise, presentation-ready snapshot that helps leadership quickly align on pricing, product, placement, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-First Store Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpas of late wingstop converted most stores into small-footprint high-efficiency hubs focused on delivery and carryout cutting average store buildout costs by about to roughly per unit boosting economics. the compact design trims real estate needs sq ft versus previously faster expansion dense urban suburban zip codes. layout prioritizes pickup counters driver staging lifting throughput reducing last-mile times minutes average.\u003e\n\u003c\/pas\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Proprietary Digital Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWingstop has built a proprietary digital ecosystem—app and website—that captures first-party data and avoids third-party commissions, leading to faster margin retention; by FY2025 digital orders cut third-party fees by an estimated 120 basis points versus 2019. By late 2025 digital sales account for roughly 70–75% of systemwide revenue, driven by a streamlined UI and personalized offers. This direct-to-consumer place lets Wingstop own the customer relationship, lift repeat rates (avg. 2.8x higher for app users) and shorten order-to-delivery times. The owned channel also enables A\/B testing and CRM-led promos that improve conversion and drive higher LTVs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party Delivery Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWingstop integrates with DoorDash and Uber Eats as core third-party channels, which in 2024 accounted for roughly 25% of US digital orders for similar fast-casual brands; these marketplaces expand reach to multi-brand shoppers and drove an estimated $150–200M in incremental systemwide sales for Wingstop in 2024, keeping the brand omnipresent across consumer touchpoints and boosting off-premise availability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAggressive Global Franchise Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWingstop uses a 100 percent franchise-heavy model to scale rapidly across the UK, Canada, and Southeast Asia, reaching over 1,800 international units in development by Q4 2025 and cutting CapEx per unit for the brand.\u003c\/p\u003e\n\u003cp\u003eLocal franchisees adapt to regional real estate and menu preferences while following Wingstop’s global brand standards, keeping same-store operational KPIs aligned.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the international pipeline becomes the primary growth engine, shifting revenue mix so international sales target \u0026gt;30 percent of system-wide sales and lowering geographic concentration risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100% franchise model\u003c\/li\u003e\n\u003cli\u003e1,800+ international units in pipeline (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eInternational sales target \u0026gt;30% of system sales\u003c\/li\u003e\n\u003cli\u003eLowered CapEx burden, faster market entry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Traditional Venue Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWingstop has pushed into non-traditional sites—airports, college campuses, stadiums—to capture impulse buyers; as of 2025 the chain reports 12% of U.S. units in these formats, boosting off-premise sales during peak travel and events.\u003c\/p\u003e\n\u003cp\u003eThese high-visibility touchpoints introduce Wingstop to younger and transient demographics in captive settings, raising brand awareness and convenience—airport and stadium locations can drive average ticket sizes 15–25% above mall units.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of U.S. units in non-traditional sites (2025)\u003c\/li\u003e\n\u003cli\u003e15–25% higher average tickets at airports\/stadiums\u003c\/li\u003e\n\u003cli\u003eTargets students, travelers, event-goers\u003c\/li\u003e\n\u003cli\u003eIncreases impulse visits and off-premise revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWingstop's compact, digital-first growth: franchise-led expansion, high-margin channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWingstop’s place strategy centers on compact delivery-focused stores (avg 650 sq ft, ~$350k buildout), digital-first channels (70–75% of sales by 2025; app users 2.8x repeat rate), third-party marketplaces (~25% of digital orders; ~$175M incremental sales in 2024), 100% franchise model (1,800+ international units pipeline, international \u0026gt;30% of sales), and 12% non-traditional sites with 15–25% higher tickets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg store size\u003c\/td\u003e\n\u003ctd\u003e650 sq ft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuildout cost\u003c\/td\u003e\n\u003ctd\u003e$350k (-25%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e70–75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp repeat rate\u003c\/td\u003e\n\u003ctd\u003e2.8x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3rd-party incremental sales (2024)\u003c\/td\u003e\n\u003ctd\u003e$150–200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational pipeline\u003c\/td\u003e\n\u003ctd\u003e1,800+ units\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl sales target\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-traditional U.S. units\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTicket lift (airports\/stadiums)\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eWingstop 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Wingstop 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749956137337,"sku":"wingstop-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/wingstop-marketing-mix.png?v=1772220892","url":"https:\/\/growthsharematrix.com\/products\/wingstop-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}