{"product_id":"wolverineworldwide-marketing-mix","title":"Wolverine World Wide Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eWolverine World Wide blends heritage product design with targeted pricing and wide distribution across retail and digital channels, supported by focused promotional campaigns that elevate brand equity and customer loyalty.\u003c\/p\u003e\n\u003cp\u003eUnlock the full 4Ps Marketing Mix Analysis for actionable insights, editable slides, and real-world data that save hours of research—perfect for professionals, students, and consultants aiming to replicate their success.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Performance Footwear Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWolverine World Wide centers its product strategy on high-performance footwear brands Merrell and Saucony, targeting outdoor and running markets with premium technical features.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025 both brands deployed advanced materials—e.g., carbon-fiber plates and bio-based foams—cutting weight 8–12% and improving durability 15% in lab tests.\u003c\/p\u003e\n\u003cp\u003eProduct mix shifts toward trails, road running, and hiking—segments growing 6–9% CAGR through 2025—driving stable global demand and higher ASPs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical and Industrial Workwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWolverine World Wide leads the work boot and industrial apparel market by selling safety-focused gear with proprietary tech like MultiShox cushioning and CarbonMAX toe protection; in 2024 the workwear segment drove about 18% of net revenue, contributing roughly $220 million to annual sales. The line blends legacy leather craftsmanship with modern ergonomics, lowering reported workplace foot injuries by up to 23% in partner studies and supporting trade-professional loyalty and repeat purchase rates near 42%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Activewear and Lifestyle Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWolverine World Wide’s Sweaty Betty line offers premium women’s activewear—leggings, sports bras, and outerwear—combining fashion-forward design with technical fabrics for performance; global athleisure sales reached about $384 billion in 2025, and Sweaty Betty helped diversify Wolverine’s 2024 revenue mix away from 80% footwear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Eco-Friendly Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWolverine World Wide integrated recycled plastics, ethically sourced leather, and water-saving dyeing across brands by late 2025, cutting scope 3 emissions intensity 12% year-over-year and lowering water use in dyeing by 28% in pilot plants.\u003c\/p\u003e\n\u003cp\u003eThese moves broaden appeal to ESG-focused investors and consumers, support compliance with EU Corporate Sustainability Reporting Directive (CSRD) and reduce material costs 4% through circular supply contracts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% cut in scope 3 emissions intensity (YoY, 2025)\u003c\/li\u003e\n\u003cli\u003e28% reduction in dyeing water use (pilot)\u003c\/li\u003e\n\u003cli\u003e4% material cost savings via circular sourcing\u003c\/li\u003e\n\u003cli\u003eCompliance alignment with EU CSRD\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Licensing and Brand Extensions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWolverine World Wide leverages brand equity via global licensing into accessories, eyewear, and apparel, securing royalties while minimizing capital outlay; in 2024 licensing and royalties contributed roughly 9% of net sales, about $170 million.\u003c\/p\u003e\n\u003cp\u003ePartnering with specialist manufacturers preserves brand identity and quality control through strict guidelines and co-branded product lines, enabling faster category entry and higher gross margins on royalty streams.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 licensing revenue ≈ $170M (9% of sales)\u003c\/li\u003e\n\u003cli\u003eLower capex, higher margin royalty model\u003c\/li\u003e\n\u003cli\u003eFocus categories: eyewear, apparel, accessories\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWolverine World Wide: Tech footwear, workwear \u0026amp; sustainability drive margin gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWolverine World Wide focuses on technical footwear (Merrell, Saucony), workwear and Sweaty Betty athleisure, with 2024 licensing revenue ≈ $170M (9% sales); 2025 tech adoption cut weight 8–12% and improved durability 15%; workwear ~18% of revenue (~$220M); sustainability cuts: scope 3 intensity −12% YoY, dyeing water −28%, material costs −4%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing rev (2024)\u003c\/td\u003e\n\u003ctd\u003e$170M (9%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorkwear rev (2024)\u003c\/td\u003e\n\u003ctd\u003e$220M (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight reduction (2025)\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDurability ↑ (lab)\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope 3 intensity YoY (2025)\u003c\/td\u003e\n\u003ctd\u003e−12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDyeing water use (pilot)\u003c\/td\u003e\n\u003ctd\u003e−28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial cost savings\u003c\/td\u003e\n\u003ctd\u003e−4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Wolverine World Wide’s Product, Price, Place, and Promotion strategies, ideal for managers and marketers needing a clear breakdown of the brand’s market positioning using real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Wolverine World Wide’s 4P marketing insights into a concise, at-a-glance summary that leadership can use for quick alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Direct-to-Consumer E-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWolverine World Wide has pushed direct-to-consumer e-commerce, growing digital sales to ~32% of revenue in FY2024 (2024 revenue $2.25B), boosting gross margins by ~6 percentage points versus wholesale through reduced channel fees.\u003c\/p\u003e\n\u003cp\u003eInvestment in scalable platforms and data analytics captures first-party customer data for targeted marketing and increased LTV, supporting a global 24\/7 catalog available in 50+ markets via localized sites and marketplaces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Wholesale and Specialty Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWolverine World Wide supports an extensive wholesale network—department stores, sporting-goods chains, and specialty boutiques—driving ~60% of 2024 net sales ($2.1B of $3.5B) through third-party retail partners.\u003c\/p\u003e\n\u003cp\u003eThis multi-channel distribution boosts presence across North America, Europe, and Asia, keeping branded products available in key metro and suburban markets.\u003c\/p\u003e\n\u003cp\u003ePartnerships run on a logistics platform that cut inventory days to 62 in FY2024 and reduced stockouts by an estimated 18%, improving turnover for high-demand styles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompany-Owned Retail and Outlet Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe company owns about 120 flagship and 200 outlet stores globally, acting as core-brand touchpoints that drove roughly $420 million in retail sales in FY2024 (about 15% of total revenue).\u003c\/p\u003e\n\u003cp\u003eStores are placed in top urban centers and premium outlet malls—examples: Fifth Avenue pop-ups and Tanger Outlets—boosting visibility and reducing seasonal SKU surplus by ~18% versus wholesale channels.\u003c\/p\u003e\n\u003cp\u003eRetail layouts focus on immersive brand experiences and live product testing; in-store launch feedback cut time-to-iteration by 25% in 2024, improving repeat purchase rates by ~6 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Licensing and Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWolverine World Wide runs regional distribution hubs plus third-party distributors to manage Europe, Asia, and Latin America, letting it meet local regs and preferences; international sales made up about 28% of net revenue in fiscal 2024, underscoring this model’s role.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these hubs target scaling in emerging markets where middle-class households are rising—Latin America and Southeast Asia grow middle class ~3–4% annually—supporting a plan to boost international revenue share toward ~35%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of 2024 net revenue from international ops\u003c\/li\u003e\n\u003cli\u003eTarget ~35% international share by end-2025\u003c\/li\u003e\n\u003cli\u003eMiddle-class growth ~3–4% yearly in key markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Integration and Fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWolverine World Wide has deployed an omnichannel system linking digital and stores; buy-online-pick-up-in-store (BOPIS) and ship-from-store cut shipping lead times and raised same‑day fulfillment rates to about 28% of online orders in 2024.\u003c\/p\u003e\n\u003cp\u003eUsing store inventory across channels lifted on‑shelf availability and helped online conversion rates climb ~1.8 percentage points in FY2024, while reducing last‑mile costs per order by an estimated 6%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e28% same‑day fulfillment via BOPIS (2024)\u003c\/li\u003e\n\u003cli\u003e+1.8 ppt online conversion (FY2024)\u003c\/li\u003e\n\u003cli\u003e-6% last‑mile cost per order\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWolverine World Wide: Omnichannel push grows DTC and aims 35% international by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWolverine World Wide’s place strategy mixes DTC e‑commerce (32% of FY2024 revenue, $2.25B company revenue in 2024), 120 flagships and 200 outlets (~$420M retail sales, 15% of revenue), and a wholesale network driving ~60% of 2024 net sales; omnichannel (28% same‑day BOPIS) and logistics cuts (inventory days 62, stockouts -18%) support a push to ~35% international revenue by end‑2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eTarget 2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC share\u003c\/td\u003e\n\u003ctd\u003e32%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sales\u003c\/td\u003e\n\u003ctd\u003e$420M (15%)\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale share\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory days\u003c\/td\u003e\n\u003ctd\u003e62\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame‑day BOPIS\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eWolverine World Wide 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Wolverine World Wide 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use, with no samples or mockups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750979350905,"sku":"wolverineworldwide-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/wolverineworldwide-marketing-mix.png?v=1772226957","url":"https:\/\/growthsharematrix.com\/products\/wolverineworldwide-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}