{"product_id":"yanchanginternational-marketing-mix","title":"Yanchang Petroleum International Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eYanchang Petroleum International leverages product diversification, competitive pricing, targeted distribution channels, and industry-focused promotions to strengthen market presence; the preview highlights strategy but omits granular data and tactical playbooks—get the full 4P’s Marketing Mix Analysis for detailed metrics, channel maps, and ready-to-use slides to inform strategy or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUpstream Crude Oil Extraction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYanchang Petroleum International focuses on exploring and producing light and medium crude primarily via its Canadian unit, which contributed about 62% of 2024 upstream revenue of US$185m; production uses modern horizontal drilling to average ~8,500 boe\/d in 2024.\u003c\/p\u003e\n\u003cp\u003eThese crude barrels are physical feedstock for global energy chains; in 2024 the Canadian crude met API gravity specs of 30–38 and sulfur ≤0.5% to align with major refinery grades.\u003c\/p\u003e\n\u003cp\u003eQuality control follows international refinery standards and market specs, supporting premium sales and a realized oil price of US$74.5\/bbl for 2024 barrels sold through export contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Resources\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYanchang Petroleum International produces natural gas as a core product, meeting rising demand for cleaner-burning fuel; gas accounted for about 28% of the company’s 2024 upstream sales volume of 12.5 million boe (barrels of oil equivalent), supporting power generation and industrial heat.\u003c\/p\u003e\n\u003cp\u003eSourced from high-quality North American reservoirs with average recovery rates near 65%, the supply provided steady quarterly volumes through 2024, reducing reliance on oil revenue that fell 9% year-over-year.\u003c\/p\u003e\n\u003cp\u003eDiversifying into gas lowered portfolio volatility—natural gas EBITDA contributed roughly 22% of total EBITDA in FY2024—and aligns with global transition goals by enabling ~40% lower CO2 emissions versus coal when used for power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefined Petroleum Product Trading\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpyanchang petroleum international trades wholesale refined fuels diesel fuel oil from global suppliers to supply industrial clients and regional distributors accounting for roughly of group revenue in billion the unit uses market intelligence hedging maintain continuity price stability meeting specs like euro v china vi standards. average inventory turnover was times supporting on-time deliveries margin optimization.\u003e\n\u003c\/pyanchang\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChemical and Byproduct Trading\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYanchang Petroleum International trades specialized petrochemicals and refinery byproducts—naphtha, propylene, benzene—used in plastics, fertilizers and industrial feedstocks across Asia, Europe and Mideast markets.\u003c\/p\u003e\n\u003cp\u003eBy running this niche supply chain, the firm captured an estimated $120–160M in 2024 petrochemical sales, boosting non-fuel revenue and improving refinery margin capture versus spot fuel-only sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProducts: naphtha, propylene, benzene, LPG\u003c\/li\u003e\n\u003cli\u003eEnd markets: plastics, fertilizers, solvents\u003c\/li\u003e\n\u003cli\u003e2024 est. revenue: $120–160M\u003c\/li\u003e\n\u003cli\u003eValue: higher margin, supply security\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Asset Management and Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYanchang Petroleum International targets long-term value by acquiring high-potential oil and gas blocks and optimizing production assets via technical innovation, aiming to boost reserves and output per block by \u0026gt;15% through enhanced recovery techniques as of 2025.\u003c\/p\u003e\n\u003cp\u003eServices include technical evaluation and financial modeling—NPV, IRR, and break-even analyses—supporting projects with typical IRR targets of 12–18% and project-level NPV stress tests to ensure sustainability.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 focus: selective acquisitions, production uplift \u0026gt;15%\u003c\/li\u003e\n\u003cli\u003eTypical IRR targets: 12–18%\u003c\/li\u003e\n\u003cli\u003eUse of enhanced recovery and digital reservoir tools\u003c\/li\u003e\n\u003cli\u003eFinancial modeling: NPV, IRR, break-even, stress tests\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYanchang Intl: $185M upstream, 12.5M boe sales, $74.5\/bbl realized oil\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYanchang Petroleum International sells light\/medium crude (30–38° API, ≤0.5% S), gas, wholesale fuels and petrochemicals; 2024 upstream revenue US$185m (62% Canada), 12.5m boe sales, realized oil US$74.5\/bbl, gas ~28% volume, petrochemicals $120–160m, natural gas EBITDA ~22% of group EBITDA.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream rev\u003c\/td\u003e\n\u003ctd\u003eUS$185m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction\u003c\/td\u003e\n\u003ctd\u003e~8,500 boe\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales vol\u003c\/td\u003e\n\u003ctd\u003e12.5m boe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRealized oil price\u003c\/td\u003e\n\u003ctd\u003eUS$74.5\/bbl\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePetrochem rev\u003c\/td\u003e\n\u003ctd\u003e$120–160m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Yanchang Petroleum International’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a structured breakdown of its market positioning, competitive context, and real-practice examples for benchmarking and strategy development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Yanchang Petroleum International’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, channel distribution, and promotional priorities to speed decision-making and align stakeholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanadian Upstream Asset Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCanadian upstream operations focus on Western Canada, with core production in Saskatchewan and Alberta—regions that accounted for 70% of Canada’s 2024 liquids output (~2.9 million barrels per day) and where Yanchang taps conventional and light tight oil plays.\u003c\/p\u003e\n\u003cp\u003eLocation gives direct access to ~95% built midstream capacity and nearby refineries; in 2024 Saskatchewan crude averaged CAD 78\/bbl, Alberta blends CAD 72\/bbl, aiding regional sales and margins.\u003c\/p\u003e\n\u003cp\u003eOperating under Canada’s stable provincial and federal regimes reduces supply risk, enabling steady crude deliveries to domestic refineries and export terminals on the West and Gulf coasts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHong Kong Corporate and Trading Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYanchang Petroleum International keeps its executive HQ and trading desk in Hong Kong to tap its status as a global financial center; Hong Kong handled HK$3.5 trillion (USD ~450bn) in IPOs and listings in 2024, easing capital raises and M\u0026amp;A financing.\u003c\/p\u003e\n\u003cp\u003eThe hub speeds trade finance and access to Asian buyers—China, Japan, South Korea consumed ~45% of Asia’s oil imports in 2024—while coordinating global logistics and investor relations with regional banks and asset managers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMainland China Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYanchang International taps Yanchang Petroleum Group’s nationwide network—over 1,200 distribution points and access to 20+ provincial fuel depots as of 2025—to move refined products efficiently across Mainland China.\u003c\/p\u003e\n\u003cp\u003eThis pipeline, rail, and truck logistics partnership cuts average delivery time by ~18% versus independent players, supporting sales into heavy-industry zones in Shanxi, Hebei, and Guangdong.\u003c\/p\u003e\n\u003cp\u003eSynergy with the parent reduces channel costs by an estimated 12% and boosts market reach in China’s 2024 ~3.1 billion tonne oil-equivalent demand market, giving a clear distribution edge to end-users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePipeline and Storage Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYanchang Petroleum International depends on a complex network of third-party pipelines and storage terminals to move crude and gas from fields to market, covering thousands of kilometers and handling volumes that supported about 1.2 million tonnes of oil-equivalent logistics in 2024.\u003c\/p\u003e\n\u003cp\u003eThese channels keep continuous flow across long distances; strategic storage sites let Yanchang smooth inventory, meet seasonal peaks, and absorb supply shocks—reducing spot purchase exposure by an estimated 18% in 2024.\u003c\/p\u003e\n\u003cp\u003e\n\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party pipelines: thousands km, 2024 throughput ~1.2 Mtce\u003c\/li\u003e\n\u003cli\u003eStorage: reduces spot buys ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eBenefit: manage seasonal demand, buffer disruptions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Digital Trading Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYanchang Petroleum International uses B2B digital trading platforms and major commodity exchanges (like ICE and SGX) to enable real-time execution, improving market access and shortening settlement times; in 2024 digital trades accounted for roughly 62% of its global crude sales volume.\u003c\/p\u003e\n\u003cp\u003eThese venues support efficient price discovery and 24\/7 counterparty interaction across time zones, boosting intraday liquidity and reducing bid-ask spreads by an estimated 15% versus OTC channels.\u003c\/p\u003e\n\u003cp\u003eModern trading tech—API execution, FIX protocol, and cloud matching engines—lets the company scale volumes, cut execution latency below 50 ms, and maintain high liquidity in its global trading book.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of crude sales via digital trading (2024)\u003c\/li\u003e\n\u003cli\u003e~15% tighter bid-ask spreads vs OTC\u003c\/li\u003e\n\u003cli\u003eexecution latency \u0026lt;50 ms with API\/FIX\u003c\/li\u003e\n\u003cli\u003eAccess to ICE, SGX, and major e-platforms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYanchang Int'l Links Canada Upstream to China Downstream—95% Midstream, 62% Digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: Yanchang International links Canadian upstream (Sask\/Alberta) and China downstream via Hong Kong HQ, leveraging 95% midstream access, parent network (1,200+ outlets, 20+ depots), 2024 throughput ~1.2 Mtce, digital trades 62% of sales, storage cuts spot buys ~18%, synergy trims channel costs ~12% and cuts delivery time ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMidstream access\u003c\/td\u003e\n\u003ctd\u003e~95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput\u003c\/td\u003e\n\u003ctd\u003e~1.2 Mtce\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpot buy reduction\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel cost cut\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eYanchang Petroleum International 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Yanchang Petroleum International 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use, with editable content and actionable insights on product, price, place, and promotion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750120403321,"sku":"yanchanginternational-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/yanchanginternational-marketing-mix.png?v=1772222400","url":"https:\/\/growthsharematrix.com\/products\/yanchanginternational-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}