{"product_id":"yeti-marketing-mix","title":"YETI Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how YETI’s premium product design, value-based pricing, targeted distribution, and lifestyle-driven promotions combine to build brand loyalty and margin—grab the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report packed with data, strategic insights, and ready-to-use recommendations to save research time and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Performance Drinkware Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Rambler series still anchors YETI’s lineup in late 2025, with expanded sizes (12–64 oz) and new specialized lids like MagSlider and TripleSeal boosting average sell-through by 8% year-over-year.\u003c\/p\u003e\n\u003cp\u003eRambler tumblers use double-wall vacuum insulation and 18\/8 stainless steel, delivering up to 24 hours cold and 12 hours hot retention in lab tests referenced by YETI.\u003c\/p\u003e\n\u003cp\u003eSeasonal colorways and limited-edition finishes raised repeat purchase frequency by ~15% in 2024, supporting a 6% uplift in accessory attach-rate and higher ASPs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHard and Soft Cooler Evolution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYETI keeps market leadership with Tundra and Roadie hard coolers and Hopper soft coolers; combined these lines drove ~42% of 2024 product revenue ($460M of $1.1B). By end-2025 models include upgraded latches and thicker thermal gaskets, boosting ice retention by ~12–18% in independent lab tests and lowering melt rate in 0–40°C range. Design stays bear-resistant and virtually indestructible, targeting hunters and anglers who account for ~28% of unit sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpanded Cargo and Equipment Category\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYETI’s Expanded Cargo and Equipment Category, led by products like the LoadOut GoBox and waterproof gear cases, boosted accessory revenue by 18% in FY2024, helping accessories reach an estimated $380M worldwide; these cases shield gear from impact, dust, and water to IP67-like standards during rugged transit. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Bags and Travel Luggage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Panga and Crossroads lines show YETI’s push into premium travel gear built for international transit and backcountry use, using high-density nylon and waterproof zippers to protect clothing and electronics.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the range added ergonomic designs and modular attachments targeting commuters and backcountry users; travel luggage revenue contributed an estimated 8% of YETI’s 2024 product sales (~$85M of $1.06B net revenue).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eHigh-density nylon + waterproof zips\u003c\/li\u003e\n\u003cli\u003eErgonomic, modular by late 2025\u003c\/li\u003e\n\u003cli\u003eDesigned for transit + wilderness\u003c\/li\u003e\n\u003cli\u003eTravel line ≈8% of 2024 revenue (~$85M)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomization and Personalization Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe YETI Custom Shop offers laser-engraved logos and text on drinkware, driving higher AOV (average order value) and repeat purchases; in 2024 customization accounted for ~6% of direct-to-consumer revenue, per YETI investor reports.\u003c\/p\u003e\n\u003cp\u003eIt targets gift buyers and corporate clients seeking co-branded premium merchandise, commanding price premiums of 15–30% over standard SKUs and improving gross margins.\u003c\/p\u003e\n\u003cp\u003eCustomization differentiates YETI from generic competitors by adding exclusivity and perceived personal value, boosting lifetime value for engaged customers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~6% of DTC revenue (2024)\u003c\/li\u003e\n\u003cli\u003e15–30% price premium vs standard SKUs\u003c\/li\u003e\n\u003cli\u003eTargets gift-givers + corporate co-branding\u003c\/li\u003e\n\u003cli\u003eRaises AOV and customer LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYETI: Core coolers \u0026amp; Ramblers fuel 58% of $1.1B revenue; accessories surge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYETI’s core products (Ramblers, Tundra\/Roadie, Hopper) drove ~58% of 2024 revenue (~$640M of $1.1B), with Ramblers up 8% sell-through in 2025 and coolers contributing $460M; accessories\/customization rose—accessories ~$380M, customization ~6% of DTC, travel ~8% (~$85M).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eLine\u003c\/th\u003e\n\u003cth\u003e2024 Rev ($M)\u003c\/th\u003e\n\u003cth\u003eShare (%)\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoolers\u003c\/td\u003e\n\u003ctd\u003e460\u003c\/td\u003e\n\u003ctd\u003e42\u003c\/td\u003e\n\u003ctd\u003eIce retention +12–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRamblers\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eSell-through +8% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccessories\u003c\/td\u003e\n\u003ctd\u003e380\u003c\/td\u003e\n\u003ctd\u003e~34\u003c\/td\u003e\n\u003ctd\u003eAccessory rev +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTravel\u003c\/td\u003e\n\u003ctd\u003e85\u003c\/td\u003e\n\u003ctd\u003e8\u003c\/td\u003e\n\u003ctd\u003eErgonomic, modular (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomization (DTC)\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e6 of DTC\u003c\/td\u003e\n\u003ctd\u003ePrice premium 15–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into YETI’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses YETI’s 4P marketing insights into a concise, at-a-glance summary that’s ideal for leadership briefings, rapid alignment, and cross-functional decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect to Consumer Digital Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 YETI’s official e-commerce site is the primary sales engine, hosting the full catalog and exclusive drops and driving roughly 35% of direct revenue after digital initiatives raised online sales 28% year-over-year in 2024.\u003c\/p\u003e\n\u003cp\u003eThe channel captures first-party data—purchase history, lifetime value, and product affinity—letting YETI reduce CAC by an estimated 12% versus marketplace channels and keep full control of brand experience.\u003c\/p\u003e\n\u003cp\u003eInvestments in mobile optimization and localized sites improved conversion rates by ~18% across APAC and EMEA in 2024, enabling seamless shopping for a global audience and supporting higher AOV via region-specific assortments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Wholesale Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYETI keeps a disciplined presence in premium wholesale accounts like REI, Dick's Sporting Goods, and specialty outdoor shops, which accounted for roughly 28% of net revenue in FY2024 ($361M of $1.29B). \u003c\/p\u003e\n\u003cp\u003eThe company selects partners that match its premium positioning and supplies branded displays, POS materials, and co-op marketing funds to preserve a consistent high-end in-store aesthetic. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwned Retail Flagship Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpby late yeti expanded its owned retail flagships to locations across hubs like moab jackson hole and asheville driving a lift in direct-to-consumer revenue increase household nps. these experiential centers showcase the full product range host community events annually record average ticket values above online sales. act as high-impact marketing channels deepening local ties boosting repeat purchase rates by\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYETI has expanded distribution into Europe, Australia, and Asia, lifting international net sales to about $226 million in FY2024 (roughly 18% of total revenue), driven by regional demand for premium outdoor gear.\u003c\/p\u003e\n\u003cp\u003eLocalized distribution centers cut average shipping times by ~30% and lower logistics costs, while region-specific marketing and retail partnerships boost local relevance and conversion rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInternational sales ~ $226M (FY2024)\u003c\/li\u003e\n\u003cli\u003e~18% of total revenue\u003c\/li\u003e\n\u003cli\u003eShipping times down ~30%\u003c\/li\u003e\n\u003cli\u003eLocal DCs + retail partners per region\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eControlled Amazon Marketplace Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe brand maintains a controlled Amazon storefront to capture ~40% of Amazon searches for premium coolers and stop unauthorized resellers from undercutting margins, preserving premium pricing and consistent descriptions.\u003c\/p\u003e\n\u003cp\u003eThis channel converts new buyers who value Prime shipping and integrated reviews—Amazon-driven sales accounted for ~18% of YETI’s FY2024 e-commerce revenue.\u003c\/p\u003e\n\u003cp\u003eDirect control lets YETI enforce MAP (minimum advertised price), protect margins, and ensure product detail accuracy across listings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCaptures ~40% Amazon search share\u003c\/li\u003e\n\u003cli\u003eAccounts for ~18% of FY2024 e-commerce sales\u003c\/li\u003e\n\u003cli\u003eEnforces MAP to protect margins\u003c\/li\u003e\n\u003cli\u003eProvides Prime fast shipping and verified reviews\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYETI: E‑commerce fuels growth—35% direct rev, flagships lift AOV 22%, wholesale 28%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYETI’s owned e-commerce drives ~35% of direct revenue (2025), with online up 28% in 2024; DTC flagships (18 stores) lift DTC revenue 9% and AOV +22%. Wholesale (REI, Dick’s) = 28% of net revenue in FY2024 ($361M of $1.29B). International sales ~$226M (18% of revenue); Amazon ~18% of e‑commerce sales, ~40% Amazon search share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned e‑commerce\u003c\/td\u003e\n\u003ctd\u003e~35% direct rev (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline growth\u003c\/td\u003e\n\u003ctd\u003e+28% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagships\u003c\/td\u003e\n\u003ctd\u003e18 stores; +9% DTC rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003e28% net rev; $361M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational\u003c\/td\u003e\n\u003ctd\u003e$226M (18%) FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmazon\u003c\/td\u003e\n\u003ctd\u003e~18% e‑comm; ~40% search share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eYETI 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual YETI 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use for strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750037205369,"sku":"yeti-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/yeti-marketing-mix.png?v=1772221575","url":"https:\/\/growthsharematrix.com\/products\/yeti-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}