{"product_id":"yili-marketing-mix","title":"Inner Mongolia Yili Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore how Inner Mongolia Yili’s product innovation, tiered pricing, extensive distribution network, and targeted promotions combine to cement its market leadership—this preview only scratches the surface; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format for actionable insights and ready-to-use strategy templates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Dairy Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYili offers liquid milk, yogurt, ice cream, and milk powder across age segments, making it a daily staple in China; in 2024 Yili reported RMB 79.2 billion revenue, with dairy products driving ~82% of sales. \u003c\/p\u003e\n\u003cp\u003eBy end-2025 Yili expanded into plant-based beverages and B2B professional dairy for catering, adding ~RMB 3.5 billion in incremental revenue and diversifying channels. \u003c\/p\u003e\n\u003cp\u003eThis wide portfolio cushions demand shifts and supports a 2025 domestic market share near 23%, cutting single-category risk. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-End Premium Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYili’s High-End Premium Lines, led by Satine and AMBPOMIAL, target higher margins and prestige—premium segment gross margins rose to ~28% in 2024 versus company average 18% (Yili 2024 annual report).\u003c\/p\u003e\n\u003cp\u003eThese SKUs stress superior quality, organic sourcing, and distinct flavors that match China’s expanding middle class: urban households spending on premium dairy grew 14% YoY in 2024 (NBS).\u003c\/p\u003e\n\u003cp\u003eOngoing product R\u0026amp;D and seasonal limited editions helped Yili capture share from foreign rivals, supporting a 3.2ppt premium-segment volume share gain in 2023–24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunctional Health Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYili added functional benefits—probiotics for gut health and vitamins A, D, C—for 2025, driving a 12% sales bump in its functional dairy line and contributing RMB 3.4 billion in 2024 revenue from value-added products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Resource Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYili leverages a global supply chain with farms and processing assets in New Zealand and Europe to secure high-grade raw milk for infant formula and specialty cheese, meeting strict safety and quality standards.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Yili reported 9% of raw milk sourced internationally, supporting premium lines that contributed to 18% of overseas dairy revenue and helped maintain product qualification under EU and Codex standards.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal sourcing: NZ, EU farms\u003c\/li\u003e\n\u003cli\u003e2024: 9% raw milk from abroad\u003c\/li\u003e\n\u003cli\u003ePremium lines = 18% overseas dairy revenue\u003c\/li\u003e\n\u003cli\u003eMeets EU and Codex safety benchmarks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYili has shifted over 40% of its packaging to eco-friendly materials and reports a 28% reduction in packaging carbon intensity since 2019, using carbon-neutral packaging for flagship organic lines to attract green consumers and investors.\u003c\/p\u003e\n\u003cp\u003eThis move trims lifecycle emissions, supports regulatory compliance, and boosts brand trust—organic sales growth tied to sustainable packaging rose 12% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40% eco-packaging adoption\u003c\/li\u003e\n\u003cli\u003e28% cut in packaging carbon intensity since 2019\u003c\/li\u003e\n\u003cli\u003eCarbon-neutral packaging on flagship organic SKUs\u003c\/li\u003e\n\u003cli\u003e12% organic sales growth in 2024 linked to sustainability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYili hits RMB79.2bn with 82% dairy, 28% premium GM, functional sales +12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYili’s product mix spans liquid milk, yogurt, ice cream, milk powder, plant-based drinks and B2B dairy, driving RMB 79.2bn revenue (2024) with ~82% from dairy; premium lines (Satine, AMBPOMIAL) lifted premium gross margin to ~28% vs 18% avg; functional SKUs added RMB 3.4bn and +12% sales; 9% raw milk imported; 40% eco-packaging adoption.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eRMB 79.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDairy share\u003c\/td\u003e\n\u003ctd\u003e~82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium GM\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFunctional revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 3.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImported milk\u003c\/td\u003e\n\u003ctd\u003e9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco-packaging\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Inner Mongolia Yili’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis in reality for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Inner Mongolia Yili’s 4P marketing mix into a concise, leadership-ready snapshot that eases strategic alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYili runs one of China’s largest distribution networks, supplying over 4.2 million retail outlets from hypermarkets to mom‑and‑pop stores as of Dec 2025, plus a fleet of 1,200+ cold‑chain logistics centers. By end‑2025 Yili had fully integrated offline channels with e‑commerce on Tmall and JD.com, where online sales grew 28% YoY to RMB 18.6 billion. This omnichannel setup keeps products available across shopping methods and boosts shelf conversion rates by ~15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRural Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA key growth driver for Inner Mongolia Yili Group Co., Ltd. (Yili) is deeper penetration into lower-tier cities and rural townships; rural sales rose to about 28% of total revenue in 2024, up from 22% in 2020. Through its Village Marketing Program Yili built cold-chain logistics and 1,200+ township distribution hubs by end-2024, delivering fresh dairy to previously underserved areas. This captures rising rural consumption—China rural per-capita disposable income grew 5.1% in 2024—and helps Yili secure dominant market share in emerging territories.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYili has grown its international footprint via production hubs and acquisitions, reaching Southeast Asia where brands like Joyday are household names in Indonesia; by 2024 Yili’s overseas revenue hit about RMB 14.6 billion (≈USD 2.1 billion), up ~18% YoY.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpinner mongolia yili uses big data and ai to run a digital supply chain that gives real-time inventory visibility across regions predicts demand cutting waste in distribution.\u003e\n\u003cpby yili smart logistics cut operational costs reports a supply-chain cost drop improved delivery speed to retailers with same-day fulfillment rising in major cities.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time inventory: company-wide visibility\u003c\/li\u003e\n\u003cli\u003eDemand forecasting: AI-driven accuracy, lower stockouts\u003c\/li\u003e\n\u003cli\u003eWaste reduction: fewer expired products, lower shrinkage\u003c\/li\u003e\n\u003cli\u003eCost savings: ~7–9% supply-chain cost reduction by 2025\u003c\/li\u003e\n\u003cli\u003eFaster delivery: higher same-day\/next-day rates in key markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pinner\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCold Chain Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYili has spent over CNY 3.2 billion (2024) upgrading cold chain logistics, giving its yogurt and chilled milk tight end-to-end temperature control and reducing spoilage by about 18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThese assets—500+ cold-storage sites and a national refrigerated transport fleet—keep products at optimal temps from plant to retail, raising quality and shelf-life.\u003c\/p\u003e\n\u003cp\u003eStrong cold chain creates a high entry barrier for small rivals and underpins Yili’s quality assurance claims.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInvestment: CNY 3.2B (2024)\u003c\/li\u003e\n\u003cli\u003eSites: 500+ cold-storage locations\u003c\/li\u003e\n\u003cli\u003eSpoilage cut: ~18% YOY\u003c\/li\u003e\n\u003cli\u003eBenefit: higher shelf-life, barrier to entry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYili’s 4.2M outlets \u0026amp; smart cold‑chain cut costs 7–9%, fueling RMB18.6B online growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYili’s place strategy combines 4.2M retail outlets, 1,200+ cold‑chain hubs and 500+ cold sites, omnichannel e‑commerce (RMB 18.6B online sales 2025, +28% YoY), rural share ~28% (2024), overseas revenue RMB 14.6B (2024). Smart logistics cut supply‑chain costs ~7–9% and spoilage ~18% (2024), boosting same‑day fulfillment in major cities.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail outlets\u003c\/td\u003e\n\u003ctd\u003e4.2M (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold‑chain hubs\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold sites\u003c\/td\u003e\n\u003ctd\u003e500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales\u003c\/td\u003e\n\u003ctd\u003eRMB 18.6B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural revenue share\u003c\/td\u003e\n\u003ctd\u003e~28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverseas revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 14.6B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply‑chain cost drop\u003c\/td\u003e\n\u003ctd\u003e~7–9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpoilage reduction\u003c\/td\u003e\n\u003ctd\u003e~18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eInner Mongolia Yili 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Inner Mongolia Yili 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749958791545,"sku":"yili-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/yili-marketing-mix.png?v=1772220930","url":"https:\/\/growthsharematrix.com\/products\/yili-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}