{"product_id":"zjec-marketing-mix","title":"Zhejiang Expressway Co. Ltd. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eZhejiang Expressway Co. Ltd. leverages toll-based products, tiered pricing, strategic highway placements, and targeted promotion to sustain traffic volumes and shareholder value—our preview highlights these synergies; get the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report with data-driven insights, channel maps, pricing models, and promotional tactics to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Toll Road Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe product is operation and management of high-grade expressway networks across Zhejiang Province, carrying 2025 traffic of ~1.8 billion vehicle-km and generating toll revenue of RMB 8.6 billion YTD. These roads form key arteries of the Yangtze River Delta, enabling rapid freight and passenger flows with average speeds \u0026gt;100 km\/h on core corridors. Zhejiang Expressway prioritizes pavement quality and safety, investing RMB 620 million in 2024–25 maintenance and smart-toll upgrades. The service targets all vehicle classes with reliability metrics: 99.6% lane-availability and incident response \u0026lt;25 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Service Area Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZhejiang Expressway Co. Ltd. pairs its roads with integrated service areas offering fuel, EV fast charging (up to 250 kW), restrooms and lounges, improving trip reliability; in 2024 these service areas saw a 22% footfall rise year-on-year. They now host retail and dining tenants—over 1,100 outlets across the network—turning stops into commercial hubs that raised non-toll revenue to 18% of total operating income in 2024. This ancillary product mix lifts customer satisfaction scores by 0.4 points (out of 5) and spreads cash flow sources beyond tolls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Securities Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough its stake in zheshang securities zhejiang expressway offers brokerage investment banking and asset management services generating financial fees that complemented the group toll revenue reported net profit of rmb billion supporting consolidated income. by this segment gives exposure to china capital markets aum exceeded stakeholder returns. division acts as a strategic hedge against capital-heavy projects reducing ebitda volatility funding needs. what estimate hides: market risk remains tied macro regulatory shifts.\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising and Commercial Space\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpzhejiang expressway rents billboard and digital ad space along km of toll roads reaching an estimated million travelers yearly generating high-margin non-toll revenue rose in to about rmb million. this uses existing infrastructure with low incremental cost sold corporates for route-targeted campaigns long-term brand visibility contracts. here the quick math: impressions cpms yields scalable income.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNetwork: 3,000+ km of expressways\u003c\/li\u003e\n\u003cli\u003eReach: ~120 million travelers\/year (2024)\u003c\/li\u003e\n\u003cli\u003e2024 ad revenue: ~RMB 420 million, +14% YoY\u003c\/li\u003e\n\u003cli\u003eCPM range: RMB 5–30, high margins vs. toll ops\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pzhejiang\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Highway Technology Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpzhejiang expressway co. ltd. has deployed real-time traffic monitoring and intelligent emergency response across km of managed routes by late cutting average incident clearance time easing peak congestion\u003e\n\u003cpthese digital products are offered as value-added services to road users and local governments generating million in incremental service revenue improving travel-time reliability for freight commuters.\u003e\n\u003cpthe smart infrastructure investment billion capex since zhejiang expressway as a leader in china highway modernization supporting public-private partnerships and future toll-by-use models.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCoverage: 2,100 km\u003c\/li\u003e\n\u003cli\u003eIncident clearance time: −28%\u003c\/li\u003e\n\u003cli\u003ePeak congestion reduction: −12%\u003c\/li\u003e\n\u003cli\u003eIncremental revenue: RMB 145 million (2024–25)\u003c\/li\u003e\n\u003cli\u003eCapex since 2022: RMB 1.2 billion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pthese\u003e\u003c\/pzhejiang\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZhejiang Expressway: 3,000+ km, RMB 8.6B tolls, 18% non‑toll, smart capex boosting growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZhejiang Expressway operates 3,000+ km of highways; 2025 traffic ~1.8B vehicle‑km; tolls YTD RMB 8.6B; 2024 non‑toll revenue 18% (service areas, ads RMB 420M); smart capex RMB 1.2B since 2022; EV charging up to 250 kW; incident response \u0026lt;25 min; Zheshang stake adds RMB 3.1B net profit (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork\u003c\/td\u003e\n\u003ctd\u003e3,000+ km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTolls YTD 2025\u003c\/td\u003e\n\u003ctd\u003eRMB 8.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraffic 2025\u003c\/td\u003e\n\u003ctd\u003e1.8B vehicle‑km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑toll 2024\u003c\/td\u003e\n\u003ctd\u003e18% (ads RMB 420M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart capex\u003c\/td\u003e\n\u003ctd\u003eRMB 1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Zhejiang Expressway Co. Ltd.’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers seeking a complete breakdown of the company’s highway services, tolling models, network deployment, and stakeholder communications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Zhejiang Expressway Co. Ltd.’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies pricing, product services, placement of toll and ancillary assets, and promotion tactics to relieve strategic planning friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Yangtze River Delta Location\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZhejiang Expressway centers operations in Zhejiang Province, part of the Yangtze River Delta, serving a region that generated 2024 GDP of CNY 12.8 trillion and accounted for ~23% of China’s manufacturing output, ensuring high traffic density and toll revenue potential. The network links Shanghai, Hangzhou, Ningbo and major ports, supporting ~1,200 km of expressways and consistent freight volumes; 2024 traffic growth ~4.5% boosted toll income. This location gives unmatched logistics access and steady demand for capacity upgrades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Provincial Expressway Grid\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe extensive provincial expressway grid reaches all 11 prefecture-level cities and 90% of industrial zones in Zhejiang, giving Zhejiang Expressway Co. Ltd. primary access to intra-provincial and long-haul traffic; in 2024 the network carried 1.2 billion vehicle-km, contributing 68% of the company’s toll revenue (RMB 6.4 billion). The physical roads are the core distribution channel, enabling direct service delivery, route control, and scalable tolling across the province.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Toll Collection Points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Zhejiang Expressway Co. Ltd. shifted ~92% of toll transactions to Electronic Toll Collection (ETC) virtual gates, cutting physical booth transactions to under 8% and raising average lane throughput by 35%; ETC revenue share reached 88% of toll income in 2025, improving cash collection timing and lowering operating cost per vehicle by ~14% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-modal Logistics Intersections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe expressway network intentionally links to Ningbo-Zhoushan port, major airports and rail hubs, making Zhejiang Expressway a key multi-modal corridor; Ningbo-Zhoushan handled 1.17 billion tonnes in 2024, so roads feeding that port carry high-value export volumes.\u003c\/p\u003e\n\u003cp\u003eThese intersections position company routes as essential nodes in global supply chains, reducing door-to-door transit time by ~12% versus road-only routes in regional logistics studies (2023 data).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e1.17B tonnes handled at Ningbo-Zhoushan (2024)\u003c\/li\u003e\n\u003cli\u003e~12% faster multi-modal transit vs road-only (2023)\u003c\/li\u003e\n\u003cli\u003eDirect links to major ports, airports, rail hubs\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Service Station Placement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eZhejiang Expressway places service stations at optimized intervals—typically every 40–60 km on major routes—to boost accessibility and reduce driver detours, based on 2024 traffic models showing peak flows of 18,000–45,000 vehicles\/day on trunk corridors.\u003c\/p\u003e\n\u003cp\u003eSite selection uses traffic flow, OD (origin–destination) patterns, and dwell-time analysis so stations appear when and where drivers need fuel or rest, lifting non-toll spend capture rates to an estimated 12–18% of traveler expenditure in 2024.\u003c\/p\u003e\n\u003cp\u003ePlacement and service mix helped raise per-station non-toll revenues by ~9% YoY in 2024, contributing about CNY 320 million to group ancillary income.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInterval: 40–60 km\u003c\/li\u003e\n\u003cli\u003ePeak flow: 18k–45k vehicles\/day\u003c\/li\u003e\n\u003cli\u003eCapture rate: 12–18% of traveler spend\u003c\/li\u003e\n\u003cli\u003e2024 ancillary revenue: ~CNY 320M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZhejiang Expressway: Backbone of CNY12.8T Economy—CNY9.4B Tolls, 92% ETC\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZhejiang Expressway anchors Zhejiang Province logistics—2024 GDP CNY 12.8T, 1.2B vehicle-km, toll revenue CNY 9.4B (68% from provincial network); ETC 92% of transactions in 2025; peak flows 18k–45k vpd; intervals 40–60 km; 2024 ancillary revenue CNY 320M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 GDP (Zhejiang)\u003c\/td\u003e\n\u003ctd\u003eCNY 12.8T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVehicle-km (2024)\u003c\/td\u003e\n\u003ctd\u003e1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eToll rev (2024)\u003c\/td\u003e\n\u003ctd\u003eCNY 9.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eETC share (2025)\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary rev (2024)\u003c\/td\u003e\n\u003ctd\u003eCNY 320M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eZhejiang Expressway Co. Ltd. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Zhejiang Expressway Co. Ltd. 4P's Marketing Mix analysis covers Product, Price, Place and Promotion tailored to the company’s toll operations, service diversification and regional positioning, and includes actionable recommendations and editable content for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750273659257,"sku":"zjec-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/zjec-marketing-mix.png?v=1772223822","url":"https:\/\/growthsharematrix.com\/products\/zjec-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}