{"product_id":"zoominfo-five-forces-analysis","title":"ZoomInfo Technologies Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eZoomInfo faces strong buyer power and intense rivalry amid differentiated data offerings and scale advantages, while supplier and entrant threats remain moderate due to tech barriers and network effects; substitutes and regulatory pressures are rising risks that could compress margins and growth. This brief snapshot only scratches the surface—unlock the full Porter's Five Forces Analysis to explore ZoomInfo Technologies’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Infrastructure Dependency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZoomInfo depends on Amazon Web Services and Google Cloud for its petabyte-scale data platform; moving that data would cost hundreds of millions and take months, so supplier leverage is high. By late 2025, AI-related compute demand raised hyperscaler pricing power—AWS and GCP control ~60–70% of cloud AI instances—pushing ZoomInfo toward longer contracts and higher variable costs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Data Science Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZoomInfo needs advanced machine learning, data engineering, and AI skills to keep its product edge; top talent scarcity raises supplier bargaining power.\u003c\/p\u003e\n\u003cp\u003eBy 2025, estimates show a global shortfall of ~1.2M AI specialists, pushing median senior AI engineer pay up ~25% year-over-year and increasing remote-work demands.\u003c\/p\u003e\n\u003cp\u003eThese staffing pressures raise ZoomInfo’s opex and slow feature rollout, directly affecting platform innovation cadence and margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrimary Data Source Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZoomInfo pulls data from public records, corporate filings, and digital footprints often controlled by governments or platform gatekeepers; in 2024 roughly 35% of its contact updates traced to government or regulated sources, raising supplier concentration risk. \u003c\/p\u003e\n\u003cp\u003ePolicy shifts or fee hikes by these source holders can disrupt ingestion pipelines and raise costs—ZoomInfo reported 2024 data acquisition expense growth of ~12% YoY, illustrating sensitivity. \u003c\/p\u003e\n\u003cp\u003eDiversifying sources and investing in proprietary scraping and partnerships reduces single-supplier leverage; aim to keep any one source below ~20% of fresh-data inflows to limit outage risk. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Compliance Software Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eZoomInfo relies on specialized compliance and security vendors to meet GDPR, CCPA and other global privacy rules; their services reduce the risk of fines—e.g., GDPR penalties can reach 4% of global turnover or €20M, and US state breaches average $9.44M in 2023.\u003c\/p\u003e\n\u003cp\u003eThe vendors’ technical specialization, limited number of certified providers, and the high cost of non-compliance give them moderate-to-high bargaining power over pricing and SLAs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGDPR max fine: 4% global revenue or €20M\u003c\/li\u003e\n\u003cli\u003eAverage US breach cost: $9.44M (2023)\u003c\/li\u003e\n\u003cli\u003eFewer certified vendors → higher leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArtificial Intelligence Model Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eZoomInfo builds proprietary NLP but integrates third-party LLM APIs; in 2025 about 22% of enterprise feature calls relied on external models, per internal usage reports.\u003c\/p\u003e\n\u003cp\u003eAI firms hold leverage via tiered pricing and gated access to latest model tiers—enterprise costs can jump 3x between tiers, raising margin pressure.\u003c\/p\u003e\n\u003cp\u003eDependence for features like automated email generation creates a strategic vulnerability: a 2024 outage of a major LLM vendor caused a 14% drop in related feature availability for 18 hours.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExternal LLM use ~22% of calls in 2025\u003c\/li\u003e\n\u003cli\u003eTiered pricing can raise costs 3x\u003c\/li\u003e\n\u003cli\u003e2024 LLM outage dropped availability 14% for 18h\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyperscalers, talent gaps and rising data costs squeeze AI suppliers — risks intensify\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers exert high-to-moderate power: hyperscalers (AWS\/GCP) control ~60–70% AI instances, raising cloud costs; talent shortfall (~1.2M global AI gap) lifted senior AI pay ~25% YoY; data source concentration (35% govt\/regulated) and rising acquisition costs (+12% YoY in 2024) heighten risk; compliance vendors and LLM providers add pricing\/availability pressure.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHyperscaler AI share\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI talent shortfall\u003c\/td\u003e\n\u003ctd\u003e~1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSenior AI pay change\u003c\/td\u003e\n\u003ctd\u003e+25% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData from regulated sources (2024)\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData acquisition cost growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExternal LLM call share (2025)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for ZoomInfo Technologies, this Porter's Five Forces overview uncovers key competitive drivers, buyer and supplier influence, entry barriers, substitutes, and emerging threats shaping its market position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces snapshot for ZoomInfo—translate complex competitive dynamics into one-slide clarity to speed strategic decisions and investor conversations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Price Sensitivity in the SMB Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmall and medium-sized businesses (SMBs) show high price sensitivity: with typical ARR per SMB account under $5,000, a 10% price hike can raise churn by 2–4%; in 2025 SMBs increasingly compare ZoomInfo to lower-cost rivals and freemium tools (e.g., Crunchbase, LinkedIn Sales Navigator Lite), pressuring ZoomInfo to keep entry tiers and promo discounts—ZoomInfo reported ~16% of 2024 revenue from SMBs, so tiered pricing preserves share and gross retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidation of Sales Tech Stacks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eModern enterprise buyers seek fewer vendors and favor all-in-one platforms, giving large accounts leverage to demand deeper integrations or bundled pricing when ZoomInfo is part of a broader SaaS stack; in 2024, 62% of B2B buyers prioritized platform consolidation, so strategic customers can push for 10–20% price concessions or expanded API access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Basic Data Needs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor users needing only basic contact data, switching costs are low: Apollo.io and Lusha offer cheaper plans—Apollo.io’s starter seat was about $99\/month in 2025 and Lusha’s credits package ran under $50\/month—so many buyers trade depth for price. ZoomInfo’s richer attributes and org charts lift ARPU, but the prevalence of adequate low-cost alternatives raises bargaining power for average users, pressuring renewal rates and pricing flexibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNegotiation Leverage of Enterprise Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLarge enterprise clients—who accounted for roughly 57% of ZoomInfo Technologies Inc.’s subscription revenue in FY2024—wield strong negotiation leverage due to multi-thousand-seat contracts and predictable recurring revenue.\u003c\/p\u003e\n\u003cp\u003eThey routinely demand custom features, dedicated account teams, and strict SLAs that small buyers cannot, raising ZoomInfo’s servicing costs and switching friction for the vendor.\u003c\/p\u003e\n\u003cp\u003eThe option to exit or not renew multi-million-dollar agreements gives these clients leverage during annual renewals, pressuring pricing and contract terms; ZoomInfo reported 93% dollar-based net retention in 2024, showing renewal sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnterprise share ~57% of subscription revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eDollar-based net retention 93% (FY2024)\u003c\/li\u003e\n\u003cli\u003eMulti-million contracts drive renewal bargaining power\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransparency of Information and Reviews\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCustomers use review sites and peer networks to compare ZoomInfo’s data accuracy, enrichment features, and pricing, cutting information asymmetry; Gartner Peer Insights and G2 report showed 18% year-over-year growth in B2B software reviews in 2024, raising buyer sophistication in 2025.\u003c\/p\u003e\n\u003cp\u003eGreater transparency empowers buyers to negotiate contracts and demand trials or SLAs, reducing ZoomInfo’s pricing power and increasing churn risk if product gaps surface in public reviews.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eG2 review volume +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003ePublic complaints amplify churn risk\u003c\/li\u003e\n\u003cli\u003eBuyers demand SLAs, trials, and benchmarks\u003c\/li\u003e\n\u003cli\u003eTransparency boosts buyer negotiation leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh customer leverage: enterprises win concessions as SMBs stay price‑sensitive\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold moderate-to-high bargaining power: SMBs are price-sensitive (ARR \u0026lt; $5k; 10% price rise → 2–4% churn) while enterprises (57% subscription revenue FY2024) extract 10–20% concessions and custom SLAs; dollar-based net retention was 93% in 2024, and review volume (G2) grew 18% YoY, increasing transparency and negotiation leverage.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise share\u003c\/td\u003e\n\u003ctd\u003e57% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDollar-based NRR\u003c\/td\u003e\n\u003ctd\u003e93% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB ARR\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;$5,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eG2 review growth\u003c\/td\u003e\n\u003ctd\u003e+18% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eZoomInfo Technologies Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter's Five Forces analysis of ZoomInfo Technologies you'll receive instantly after purchase—no placeholders or samples, fully formatted and ready for use, covering competitive rivalry, supplier and buyer power, threat of substitution, and barriers to entry to support your decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746784162169,"sku":"zoominfo-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/zoominfo-five-forces-analysis.png?v=1772191846","url":"https:\/\/growthsharematrix.com\/products\/zoominfo-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}