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One
How did One 1 turn AI into market momentum?
The 2025 One-AI Catalyst launch shifted One 1 Ltd. from IT services to autonomous enterprise solutions, driving a 12 percent stock jump and expanding high-margin software revenue. CEO Adi Eyal led growth via acquisitions and digital transformation.
One 1 leverages channel diversification, enterprise sales teams, and demand-gen marketing to win finance, healthcare, and government contracts. Key campaigns highlight autonomy and security while product positioning emphasizes mission-critical reliability. See One Porter's Five Forces Analysis
How Does One Reach Its Customers?
One 1 Ltd. deploys an omnichannel sales model combining a high-touch direct sales force with an extensive partner network to capture large public and defense contracts while scaling SaaS and managed services.
Direct Sales
The direct sales team secured long-term public and defense contracts, contributing 68% of total revenue in FY2025, above 4.1 billion ILS.
Direct-to-Enterprise (DTE)
DTE recurring revenue from SaaS and managed security rose to 42% of annual turnover in 2025, up from 35% in 2023.
Partner Ecosystem
Premier partnerships with Microsoft, SAP, Oracle, and Salesforce extend reach, enabling localized digital transformation and integrated solutions.
Hybrid Delivery
Post-Taldor integration, One 1 built a hybrid model combining online service delivery with expanded on-site support and physical presence across Israel.
The channel mix shifted from one-time hardware to integrated transformation packages, improving gross margin stability and increasing contract durations for strategic initiatives like the Nimbus government cloud.
Channel Strengths and Metrics
Key metrics highlight channel performance and strategic focus for sales and marketing alignment.
- Direct sales: 68% of revenue in FY2025; >4.1 billion ILS total revenue.
- DTE/Recurring: increased to 42% of turnover in 2025 from 35% in 2023.
- Partner-led deals: accelerate local implementations and reduce go-to-market lead time by leveraging global ISV platforms.
- Hybrid support footprint: expanded field service capacity after acquisition integration to improve SLA adherence.
For further detail on how these channels fit within its broader Integrated Sales and Marketing approach and Business Strategy Framework, see Marketing Strategy of One
What Marketing Tactics Does One Use?
The marketing tactics of One 1 Ltd. center on data-driven B2B approaches that position the firm as a thought leader in the Israeli tech ecosystem, using advanced CRM, ABM and analytics to target CIOs and CTOs with hyper-personalized campaigns and content.
Account-Based Marketing
ABM prioritizes high-value accounts; in 2025 ABM delivered a 30% higher conversion rate versus traditional outreach.
CRM and Analytics
Advanced CRM segmentation enables hyper-personalized messaging to CIOs/CTOs, improving lead qualification and pipeline velocity.
Content Marketing
LinkedIn is the primary channel for proprietary research on cybersecurity and AI, driving high-intent inbound leads and thought leadership.
Events & Trade Shows
Presence at industry events like CyberTech Global showcases innovations in data management and cloud security and supports enterprise sales cycles.
Influencer Partnerships
Collaborations with prominent Israeli tech analysts validate solutions and amplify credibility within target buyer communities.
AI-Driven Lead Generation
AI tools predict customer needs from historical and market data, enabling proactive outreach before clients identify infrastructure gaps.
The firm aligns these tactics within an Integrated Sales and Marketing approach to optimize pipeline conversion and lifetime value; see further context in the Growth Strategy of One.
Marketing Tactics: Implementation & Metrics
Execution pairs targeting, content and tech stack; KPIs track conversion lift, engagement and deal velocity to measure strategy effectiveness.
- Segmented CRM audiences for CIOs/CTOs with personalized nurture sequences
- ABM campaigns producing a 30% higher conversion rate in 2025
- LinkedIn content cadence focused on cybersecurity and AI research to capture high-intent leads
- Event-driven demos at CyberTech Global to accelerate enterprise deals
How Is One Positioned in the Market?
One 1 Ltd. positions itself as Israel’s definitive IT authority, offering end-to-end technological solutions from cybersecurity to cloud migration and scaling to enterprise and government needs with a clean, professional identity and an authoritative yet innovative tone.
Core Value Proposition
One 1 is a one-stop-shop for technology, promising comprehensive technological empowerment that reduces vendor fragmentation for large enterprises and government bodies.
Target Audience
Primary focus on large enterprises and government clients that prioritize stability, rapid scalability and localized security and regulatory expertise.
Differentiation
Distinct advantage vs global competitors through deep knowledge of Israel’s security and regulatory landscape, a key selling point backed by local certifications and compliance services.
Brand Consistency
Centralized marketing office enforces alignment across subsidiaries, ensuring consistent messaging of reliability and innovation across all touchpoints.
Brand recognition and credibility are reinforced by awards and measurable initiatives that support sales and marketing strategy alignment and investor relations.
Local Security Expertise
Position emphasizes compliance and security tailored to Israel; this local focus drives trust with public-sector procurement and regulated industries.
ESG and Sustainability
Brand promise includes energy-efficient data centers and green computing initiatives to attract socially conscious institutional stakeholders and investors.
Employer Reputation
Recognized as a Top IT Employer in Israel through 2025, strengthening talent attraction and retention—critical to sustaining integrated sales and marketing capabilities.
One-Stop Commercial Pitch
Unified offering simplifies procurement: clients reduce procurement cycles and vendor management costs, supporting sales strategy development and faster time-to-value.
Marketing-to-Sales Handoff
Centralized brand governance ensures consistent lead qualification, sales enablement materials and alignment of KPIs for measuring sales and marketing strategy effectiveness.
Market Position Metrics
Key metrics used include enterprise win rate, contract renewal rate and average deal size; benchmarks target a 15–25% year-over-year increase in large-account ARR under the integrated sales and marketing model.
Strategic Implications for Sales and Marketing
Brand positioning drives a unified go-to-market approach that combines marketing strategy components and sales strategy development focused on complex B2B procurement cycles.
- Use local security and regulatory expertise as a core value proposition in account-based marketing and enterprise sales plays
- Leverage employer awards and ESG credentials in investor and public-sector RFP responses
- Centralized brand control ensures consistent sales enablement assets and streamlined onboarding for channel and partner sales
- Track cross-functional KPIs to measure and optimize the difference between sales strategy and marketing strategy execution
What Are One’s Most Notable Campaigns?
Key campaigns demonstrate One's Integrated Sales and Marketing approach, driving measurable growth across national security and SME markets through targeted digital, PR, and partnership-led initiatives.
Secure-First Israel
The 2025 Secure-First Israel campaign combined high-impact digital advertising and exclusive executive roundtables to bolster critical-infrastructure cyber defenses; it generated over 500,000 professional engagements and a 20% rise in cybersecurity service bookings within six months.
One-Taldor Integration
The One-Taldor Integration initiative aligned two corporate cultures and service portfolios through internal communications and external PR, achieving a 15% improvement in cross-selling efficiency and streamlining the combined Business Strategy Framework.
AI for All
The AI for All campaign partnered with leading AI researchers to offer subsidized digital transformation audits for SMEs, expanding market share in the SME segment and reinforcing the company's Sales and Marketing Strategy as community-focused.
Executive Roundtable Series
Targeted executive roundtables supported demand generation for high-value accounts, improving lead-to-opportunity conversion rates and enhancing the Sales Strategy Development process for large enterprise deals.
The following highlights show campaign tactics, measurable outcomes and strategic alignment with One Company Strategy and Integrated Sales and Marketing objectives.
National Resilience Messaging
Secure-First Israel used a national digital resilience creative concept that aligned marketing strategy components with public-sector procurement cycles, increasing brand consideration among critical-infrastructure providers.
Cross-Sell Enablement
Post-integration playbooks and sales enablement tools from One-Taldor improved cross-selling motions, reducing sales cycle friction and raising average deal size in combined portfolios.
SME Market Expansion
AI for All subsidized audits acted as a low-friction entry point, increasing SME pipeline volume and demonstrating how a digital sales and marketing strategy outline can convert community trust into recurring revenue.
Performance Metrics
Campaign KPIs tracked included engagement counts, booking growth, cross-sell uplift and conversion rates, enabling measurement of how to measure sales and marketing strategy effectiveness in real time.
Go-to-Market Integration
Each campaign aligned GTM teams around unified messaging and target segments, illustrating steps to create a sales and marketing strategy document and developing a unified sales and marketing approach.
Community Credibility
Partnerships with researchers and sector leaders enhanced thought leadership and served as proof points for examples of successful sales and marketing strategies in cybersecurity and digital transformation.
Campaign Outcomes & Best Practices
Key outcomes mapped to best practices for creating a B2B sales and marketing strategy and aligning sales and marketing goals.
- Over 500,000 professional engagements from Secure-First Israel
- 20% increase in cybersecurity bookings in six months
- 15% cross-selling efficiency improvement after One-Taldor Integration
- SME pipeline growth via subsidized audits in AI for All
Further reading on organizational alignment and values is available in the company overview: Mission, Vision & Core Values of One
- What is Brief History of One Company?
- What is Competitive Landscape of One Company?
- What is Growth Strategy and Future Prospects of One Company?
- How Does One Company Work?
- What are Mission Vision & Core Values of One Company?
- Who Owns One Company?
- What is Customer Demographics and Target Market of One Company?
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