What are Mission Vision & Core Values of Jungheinrich Company?

What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are the strategic cornerstones for any successful business, articulating its purpose, aspirations, and guiding principles. They provide a clear framework for decision-making, unite employees under a common goal, and communicate the company's identity to stakeholders.

The company, a global leader in intralogistics solutions, leverages these fundamental statements to navigate the complexities of the material handling and warehousing sectors. With a comprehensive portfolio encompassing forklift trucks, automated guided vehicles, logistics systems, and a full spectrum of services, its mission, vision, and core values act as the compass steering its business decisions and shaping its corporate identity in an evolving global market.

The company's significant market presence, ranking as the second-largest in Europe and third worldwide in its segment, underscores the importance of its foundational statements. These principles are crucial in maintaining its competitive edge and driving strategic initiatives, particularly as the intralogistics automation solutions market is projected to grow from USD 123.56 million in 2024 to USD 147.53 million by 2025 in Brazil alone, with a global CAGR of over 8% between 2024 and 2032. For a deeper analysis of its product portfolio, consider reviewing the Jungheinrich BCG Matrix.

The Owners & Shareholders of Jungheinrich are committed to this overarching goal. The Jungheinrich mission statement emphasizes its ambition to lead the global intralogistics market. Through its Group Strategy 2025+, the company aims to create sustainable value for all its stakeholders, including customers, employees, shareholders, business partners, and society at large. This commitment is reflected in its comprehensive portfolio, which includes material handling equipment, automated systems, and a wide array of services designed to address the complex challenges of Industry 4.0.

Global Leadership

Jungheinrich strives to be the top choice in intralogistics worldwide.

Sustainable Value Creation

The company focuses on long-term value for all stakeholders.

Innovation in Intralogistics

Jungheinrich provides advanced solutions for Industry 4.0 challenges.

Energy Expertise

A pioneer in lithium-ion technology, aiming for 50% Li-ion trucks by 2025.

Customer-Centric Solutions

Developing products like the ETV 3i reach truck for superior performance.

Strategic Partnerships

Collaborating with companies like Brose to enhance warehouse efficiency.

The Jungheinrich company goals are deeply rooted in its unique value proposition, particularly its unparalleled energy expertise. As a pioneer in lithium-ion technology, the company has set an ambitious target of having 50% of its trucks delivered to customers fitted with lithium-ion batteries by 2025. This focus on sustainable and efficient energy solutions underscores the Jungheinrich corporate philosophy. For example, the development of the ETV 3i reach truck, which premiered at LogiMAT 2025, showcases its commitment to superior ergonomics, energy efficiency, and advanced safety functions. This directly addresses customer needs for high-performance and sustainable solutions, aligning with the Jungheinrich company vision and mission. Another illustration of Jungheinrich's commitment to its mission is its partnership with Brose in Thailand. This collaboration involved implementing an ultra-modern mobile robot, the EKS 215A, to significantly enhance efficiency, safety, and sustainability in warehouse operations. These actions exemplify how Jungheinrich core values in practice translate into innovative, value-creating intralogistics solutions, reinforcing the Jungheinrich mission statement and objectives.

Jungheinrich's vision statement outlines a clear and ambitious direction for the company. The company aims to achieve climate neutrality, a goal that extends across its entire value chain. This commitment is not merely a short-term objective but a long-term strategic imperative, aligning with global efforts to combat climate change.

Climate Neutrality by 2030 and 2050

Jungheinrich targets net zero greenhouse gas emissions for Scope 1 and 2 by 2030, and for Scope 1, 2, and 3 by 2050, validated by the Science Based Targets initiative (SBTi).

EcoVadis Platinum Certification

As of January 2025, Jungheinrich received EcoVadis Platinum certification for the fourth consecutive time, placing it among the top 1% of sustainable companies globally.

Sustainable Lithium Sourcing

In 2024, Jungheinrich joined the Initiative for Responsible Mining Assurance (IRMA) to promote sustainable and responsible lithium extraction.

Global Impact

The vision for climate neutrality impacts both Jungheinrich's internal operations and its product offerings to customers worldwide, reflecting a comprehensive approach.

Market Leadership in E-Mobility

Jungheinrich's strong position in electric mobility and lithium-ion technology provides a robust foundation for achieving its climate neutrality vision.

Aspirational and Realistic

The vision is both aspirational in its long-term goals and realistic, given the company's current sustainability achievements and technological advancements.

Jungheinrich's vision is distinctly future-oriented, centering on climate neutrality and emphasizing a long-term commitment to environmental responsibility. This vision extends beyond mere compliance, aiming for net zero greenhouse gas emissions for Scope 1 and 2 by 2030, and across Scope 1, 2, and 3 by 2050, in accordance with the Science Based Targets initiative (SBTi). The scope of this vision is global, impacting both the company's internal operations and its offerings to customers worldwide.

The vision appears realistic yet aspirational, aligning with the company's current trajectory and strong market position as a leader in electric mobility and lithium-ion technology. Jungheinrich has already achieved EcoVadis Platinum certification for corporate responsibility in sustainability for the fourth time in a row as of January 2025, placing it among the top 1% of the world's most sustainable companies. This demonstrates a robust foundation and ongoing commitment to its climate neutrality vision, further supported by initiatives like joining the Initiative for Responsible Mining Assurance (IRMA) in 2024 to promote sustainable lithium extraction. For more details on the company's foundational principles, explore the Mission, Vision & Core Values of Jungheinrich.

Jungheinrich's corporate culture and operations are guided by a commitment to creating sustainable value, which is underpinned by several core convictions and principles. Their corporate communications consistently highlight sustainable value creation across economic, ecological, and social dimensions, emphasizing responsibility, reliability, and a partnership-oriented approach.

The company's core values manifest through sustainable value creation, responsibility and reliability, and an innovation and pioneering spirit. These principles collectively differentiate Jungheinrich, embedding sustainability, strong partnerships, and continuous innovation at its core, moving beyond just being a forklift manufacturer to a comprehensive intralogistics solutions provider.

Sustainable Value Creation

Jungheinrich is committed to creating sustainable value for all its stakeholders, including customers, employees, shareholders, business partners, and society. This commitment is evident in product development, such as innovations in lithium-ion technology, which offers environmental benefits like 20% less CO2e emissions compared to lead-acid batteries and a longer lifespan.

Responsibility and Reliability

These values form the foundation of Jungheinrich's cooperation, both internally and externally. In product development, this translates to ensuring the quality and reliability of their material handling equipment and systems, mastering all areas of intralogistics to deliver robust solutions.

Innovation and Pioneering Spirit

Jungheinrich embraces a go-getter culture and a pioneering spirit, constantly seeking new technologies and solutions. This is evident in continuous R&D activities focused on automation, digitalization, and energy systems, including mobile robots, automated warehouses, and advanced lithium-ion battery solutions.

Customer Focus and Partnership

Jungheinrich's core values extend to fostering strong customer relationships and strategic partnerships. They aim to provide tailor-made solutions for the challenges of Industry 4.0, positioning themselves as a strategic partner for efficient and connected material flows, as detailed in the Target Market of Jungheinrich.

These Jungheinrich core values in practice create a unique corporate identity focused on long-term value creation and shaping the future of intralogistics. Understanding these principles is crucial to comprehending how Jungheinrich's mission and vision influence the company's strategic decisions, which will be explored in the next chapter.

A company's mission and vision statements are fundamental in shaping its strategic decisions, providing a clear direction for growth and operations.

These guiding principles ensure that every initiative aligns with the overarching purpose and future aspirations of the organization.

Jungheinrich's Mission, Vision, and Strategic Alignment

Jungheinrich's mission and vision statements are deeply integrated into its strategic planning, notably its 'Strategy 2025+' and 'Strategy 2030+'.

• The core objective is to foster sustainable value for all stakeholders.
• A key focus is placed on enhancing customer centricity.
• There's a significant drive to improve profitability and operational efficiency.
• These statements directly influence product development and market expansion strategies.

Electrification and Lithium-Ion Technology Focus

Driven by a vision of climate neutrality, the company aims for 50% of its trucks delivered by 2025 to feature lithium-ion batteries.

Automation and Digitalization Drive

The 'digital warehouse' concept, powered by AI and Big Data, is a priority to capture new markets, particularly in e-commerce.

Market Expansion and R&D Emphasis

Strategic expansion targets include Europe, China, and North America, with a goal to increase revenue outside Europe to over 20%.

Commitment to Sustainability

Jungheinrich's dedication to sustainability is recognized, evidenced by its consistent EcoVadis Platinum certification, achieved for the fourth consecutive time as of January 2025.

Financial Targets and Sustainability Goals

The company aims to balance economic success with ecological and social responsibility, as stated by its Chairman of the Board of Management.

Financial Projections and Adjustments

For 2025, initial projections included revenue between €5.4 billion and €6.0 billion, and EBIT between €430 million and €500 million. However, revised forecasts in July 2025 indicated a transformed EBIT range of €160 million to €230 million due to a transformation program and the sale of its Russian subsidiary.

The mission and vision of Jungheinrich directly inform its strategic decisions, from technological advancements in electrification to market penetration and digital transformation, ensuring a cohesive approach to achieving both financial and sustainability objectives. Understanding these foundational elements is crucial for grasping the company's direction and its position within the Competitors Landscape of Jungheinrich. Continue to the next chapter to explore Core Improvements to Company's Mission and Vision.

Jungheinrich's mission and vision statements are foundational to its corporate identity, guiding its strategic direction and operational focus. These statements articulate the company's purpose and its aspirations for the future within the intralogistics sector.

The company's core values serve as the bedrock of its corporate philosophy, influencing its culture, decision-making processes, and interactions with stakeholders. These values are integral to understanding Jungheinrich's approach to business and its commitment to its employees, customers, and the broader community.

Integrate Human-Centric Automation

Explicitly incorporating 'human-centric automation' into their mission or vision would better align with industry trends, emphasizing the synergy between technology and human operators. This focus is evident in products designed for improved ergonomics and operator visibility, such as the ETV 3i reach truck.

Emphasize Data-Driven Supply Chain Optimization

Expanding their vision to highlight their role in end-to-end supply chain visibility and predictive analytics, beyond just the warehouse, would better capture their comprehensive value. This is supported by their telematics-enabled fleet management and IoT-ready Logistics Interface, aiming to be a key partner in the entire logistics ecosystem.

Clarify Digitalization and Sustainability Commitment

While Jungheinrich is a leader in digitalization and sustainability, their mission and vision could more explicitly state their commitment to these areas. This would resonate with the growing market demand for environmentally conscious and digitally integrated intralogistics solutions, a trend exemplified by the projected growth in the intralogistics software market in regions like Brazil.

Strengthen Customer Partnership Focus

Their core values could be further leveraged to emphasize a deeper partnership approach with customers, moving beyond transactional relationships to collaborative problem-solving. This aligns with their overall business strategy, which focuses on providing comprehensive solutions and support, as detailed in their Revenue Streams & Business Model of Jungheinrich.