What are Mission Vision & Core Values of Legal & General Group Company?

How does Legal & General Group define its purpose and direction?

Mission and vision statements are the structural bedrock guiding Legal & General's long-term capital allocation, products, and stakeholder alignment across insurance, retirement, and asset management.

The group's 2024–2025 strategy reinforces long-termism, simplified structure, and synergy between institutional retirement and asset management to manage liabilities spanning decades.

What are Mission Vision & Core Values of Legal & General Group Company?

See strategic analysis: Legal & General Group Porter's Five Forces Analysis

Legal & General's mission focuses on protecting customers, funding socially useful infrastructure, and delivering long-term shareholder returns through purposeful investment and customer-centric solutions.

Protecting customers

Products like life insurance and pensions aim to secure incomes and retirement for millions in the UK and abroad.

Purposeful investment

The group deploys capital into affordable housing, renewable energy and regional regeneration to generate stable yields.

Digital retirement

Expansion of digital platforms in 2025 improves access to retirement planning and financial literacy for retail customers.

Global reach

Strong UK presence with accelerated growth in the US and Asia across asset management and pensions businesses.

Balance sheet scale

Uses a large balance sheet to back pension promises and fund long-duration infrastructure projects that match liabilities.

Shareholder value

Targets sustainable returns, reflected in asset management AUM and long-term dividend policies supporting investors.

Mission: improve customers' lives, fund social projects and deliver shareholder value by investing in housing, clean energy and digital retirement solutions, leveraging scale and customer-centric services.

Owners & Shareholders of Legal & General Group

To be a leading international financial services group, helping people achieve financial security by scaling retirement solutions, democratizing private markets and expanding pension risk transfer globally.

Global leadership

Ambition to lead international financial services and institutional retirement markets.

Financial security

Focus on delivering long-term financial resilience for individuals and institutions.

Market expansion

Targeting the US Pension Risk Transfer market as a multi-trillion dollar growth avenue in 2025.

Capital strength

Maintains a Solvency II coverage ratio around 220%–230%, enabling strategic expansion.

Strategic focus

Shifting from a fragmented conglomerate to asset-heavy and asset-light synergies with tech integration.

Relevance & risks

Addressing aging populations and climate risk to keep financial security attainable worldwide.

Vision emphasizes global leadership in financial security, backed by strong solvency and strategic pivot to pensions and private markets.

For context on target market priorities see Target Market of Legal & General Group

Legal & General Group's core values shape how the firm serves customers, allocates capital and manages risk. These four principles—Straightforward, Collaborative, Purposeful and Principled—drive product design, investment choices and governance across the group.

Straightforward

This value prioritises clarity in products and communications; in 2025 the group simplified its retail product suite and redesigned disclosure documents to improve transparency and trust.

Collaborative

One L&G encourages cross-divisional data sharing and joint product development, enabling multi-asset funds that give retail clients access to institutional-grade asset classes managed by L&G Investment Management.

Purposeful

Aligned with inclusive capitalism, the group targets net-zero across its investment portfolio by 2050 with interim 2030 targets affecting current capital allocation and ESG screening decisions.

Principled

High governance and ethical standards underpin risk frameworks and regulatory compliance, reinforcing L&G's reputation as a trusted steward for retirement assets and savings.

Explore how Legal & General's mission and vision influence strategic decisions and capital allocation next: read about the group’s history and guiding principles Brief History of Legal & General Group

Mission and vision shape Legal & General Group's strategic choices by directing capital allocation, organizational design and product priorities toward long-term customer security and societal impact. They inform decisions from M&A to investment sector focus, ensuring daily operations align with stated purpose.

Mission, Vision & Core Values — Overview

The group's purpose-driven mission and clear vision guide corporate strategy, risk appetite and stakeholder engagement.

• The mission emphasizes providing financial security and enabling a better society through long-term savings and protection;
• The vision positions the group as a leading international financial services and investment manager;
• Core values center on integrity, customer focus, stewardship and long-term thinking;
• These elements shape capital allocation, product design and talent attraction.

Strategic Pivot to 2025

Mission and vision drove the 2025 pivot to a streamlined model, merging investment arms into a single global asset manager to scale private market capabilities.

Capital Allocation

Increased allocation to Science and Technology sectors reflects the mission to build a better society through innovation-led growth.

Measurable Targets

The group targets cumulative Solvency II capital generation of £5–6 billion for 2025–2027 as a KPI linking strategy to balance-sheet delivery.

Leadership and Purpose

CEO Antonio Simoes has stated that purpose is a competitive advantage, aiding recruitment and attracting long-term institutional capital.

Operational Alignment

Underwriting, claims and investment decisions are aligned to long-term customer financial security, reflecting core values in operations.

Performance & Reporting

Regular reporting links strategic objectives to metrics such as capital generation, AUM growth and ESG-aligned investment percentages.

Read how these guiding principles translate into specific improvements and metrics in the next chapter on Core Improvements to Company's Mission and Vision — explore practical changes and KPIs in detail. Competitors Landscape of Legal & General Group

Four targeted improvements can make Legal & General's mission and vision more future-ready and resonant with stakeholders. Each change focuses on clarity, digital leadership, climate resilience, and measurable impact to align L&G company purpose with market expectations.

Integrate 'empowering through technology' into the mission

Update the Legal & General mission statement to explicitly mention digital transformation and AI-driven insights, signalling commitment to closing the digital divide in financial services and improving customer outcomes.

Set measurable digital adoption targets

Include clear KPIs such as achieving 70% of customer interactions via digital channels and a 30% reduction in manual processing within three years to demonstrate progress on Legal and General values explained.

Explicitly commit to climate resilience in the vision

Revise Legal & General vision to reference leadership in the transition to a low-carbon economy, aligning the group with ESG investors and signalling a direct response to climate-related systemic risk.

Publish annual, quantified progress against social and environmental goals

Commit to reporting metrics such as financed emissions reductions, a target to allocate £10bn to climate-resilient infrastructure by 2027, and social-access measures to amplify Legal & General Group's guiding principles and values.

Improvements While robust, Legal and General's mission and vision statements could be refined to better reflect the rapid pace of technological change; compared to competitors like Allianz or BlackRock, which have more explicitly integrated digital transformation and AI-driven insights into their core messaging, Legal and General's statements remain somewhat traditional. A growth opportunity exists in refining the mission to include a phrase such as empowering through technology, which would signal a commitment to closing the digital divide in financial services.

Another area for improvement is the explicit mention of global climate resilience; while building a better society implies sustainability, a more direct reference to the transition to a low-carbon economy would align the group more closely with evolving consumer behaviors and the preferences of ESG-focused institutional investors. By evolving the vision to emphasize sustainable leadership, the group could more effectively communicate its role in addressing the most significant systemic risk of the 21st century, thereby future-proofing its brand against shifting societal expectations.

Growth Strategy of Legal & General Group